Our study is Malaysia's first small-scale nationwide survey of general community knowledge of stroke, and it follows the introduction of the FAST campaign among the Malaysian population. The findings demonstrate a significant improvement in the public capability to detect stroke warning symptoms, particularly those highlighted by the FAST campaign, and a corresponding reduction in those who had incomplete or inaccurate beliefs about stroke, such as chest pain or palpitations. The campaign was also successful in cueing recognition to action, with a substantial correlation between the ability to name stroke warning signs and recollection of media advertising (Table 7) and the intention to contact an ambulance.
Stroke risk factor knowledge was strong, and rates differed between pre and post-campaign. Risk factor knowledge was greater in this study than in previous studies [10–12], with nearly three-quarters of the sample correctly identifying two or more risk factors. The most commonly mentioned risk factors were hypertension, cardiovascular disease, smoking, and a sedentary lifestyle (obesity, unhealthy diet and lack of exercise). Several studies have shown comorbidities including hypertension, diabetes mellitus, hyperlipidemia, cardiovascular disease, environmental and social factors including lifestyle, smoking, and alcohol as risk factors of developing stroke [13–17]. Many participants are likely to have recognized general risk factors for health disorders, reflecting the media's attention on obesity and smoking in Malaysian health policy. However, public awareness was significantly lower when particular risk factors associated with an elevated risk of stroke were investigated. For example, although the population prevalence of blood pressure is relatively high, [17] respondents had low levels of awareness of blood pressure as a risk factor for stroke.
Knowledge of stroke warning signs and proper action increased significantly pre and post RSC campaigns. The ability of respondents to identify two or more stroke warning signs nearly doubled. It is a considerable increase over pre and a somewhat greater improvement than previous research. [10–12] The campaign's most frequently reported warning signs were facial weakness, slurred speech, FAST symptoms, and weakness or paralysis on one side of the body. Post-campaign respondents were more likely to recognize FAST (50–80% increase), positive symptoms (10–20% increase), and negative symptoms (10% increase) than pre-campaign respondents. However, a few respondents identified the inaccurate warning symptoms such as shortness of breath and chest pain, showing persistent misunderstanding between stroke and heart attack warning signs.
In terms of immediate response to stroke, following exposure to the RSC, respondents were significantly more likely to call for an ambulance or go to the nearest hospital within 4.5 hours or the same day if symptoms occurred. Over three-quarters of respondents indicated that they would call emergency medical services and others would seek medical help using non-emergency means, including contacting a GP, visiting the community health centers and asking for advice from alternate healthcare members, for example physiotherapist or pharmacist. Compared with other studies [22–24], with the increase of 30 to 60% in pre and post findings, there is a relative improvement in the impact of the FAST campaign on appropriate behavioural intentions among the Malaysian population.
However, in terms of the treatment of stroke, many participants will still consider alternative, complementary and faith as their treatment choice. Various studies reported using traditional and alternative therapies for disease treatment and management, especially among the Asian population [18–21]. However, the issues are sensitive to be discussed. And, we do believe most of the Asian population, especially the Malaysian population has a strong belief and attitude toward traditional treatments as a part of stroke treatments.
Aside from that, poor retention mentioned by Hickey et al., 2018 stated that the inadequate translation of knowledge, action and attitude towards acute stroke and warning sign indicates the inappropriate behavioral response towards emergency stroke management. Respondents in this study were asked about their knowledge of acute stroke interventions within one month. Unfortunately, the majority of the respondents were aware that there are emergency stroke interventions available, however they were unable to identify the acute intervention and management due to the gap time that was conducted during pre and post RSC.
The FAST advertisement campaign is widely utilized worldwide to raise public awareness of stroke warning signs and appropriate responses [26]. This study shows that the RSC has a considerable influence on stroke warning sign awareness and, to a lesser extent, on proper emergency response. But, the message is highly specific, as evidenced by the campaign's lack of impact on population awareness of aspects of stroke not addressed by the FAST message. There are solutions to improve the FAST message that can and should be implemented. The 'T' component, in particular, does not appear to be assimilated by the general population.
Findings from this campaign indicate there is an improvement in knowledge, action and attitude toward stroke. But, belief, culture, and time gap between campaign hinder the awareness of acute stroke management and intervention. Further and continuous campaigns are needed to maintain the public understanding of stroke signs and appropriate responses. Particularly, there is a need to highlight the importance of the emergency response and attitude to stroke.