Twenty-four semi-structured interviews were conducted between May and September in 2021 (response rate 92%). Interviews were conducted by videoconference (Zoom) (n = 22) or telephone (n = 2) and ran for an average duration of 52 minutes. Of the 24 participants interviewed, 15 were CoGB employees, 6 were external stakeholders working within CoGB’s jurisdiction and 3 were external stakeholders working at the state or national level (Table 1). While the 15 interviewees employed by the CoGB reflected on their first-hand experience at the heart of the policymaking processes, the 9 interviewees that weren’t employed by the CoGB provided a more distanced perspective as majority worked across multiple municipalities. The majority of participants were employed at a mid-management (n = 11) or senior management level (n = 9), including elected representatives, managers and directors. Participants were employed in roles with diverse areas of focus, with the most common being health (n = 7) and food systems (n = 4).
Table 1
Category | Descriptor | Total (n = 24) |
Employee and geographic remit of role | CoGB employees External Stakeholders – working in CoGB’s area External Stakeholders – working at the state or national level | 15 6 3 |
Level of current role | Senior Management Mid-Management Project Officer | 9 11 4 |
Area of Focus | Population Health Food Systems Planning and public policy Water Strategy Community House Food Rescue & Relief Circular Economy Agribusiness Nutrition Education Regional Sustainable Development Food Safety | 7 4 3 2 1 1 1 1 1 1 1 1 |
The final analytical framework comprised 25 constructs or ‘factors’ considered to be relevant to the way CoGB’s policy activities were prioritised and actioned (Fig. 1: Coding framework). Thematic analysis of data coded to each construct revealed 99 sub-themes across the five domains (A5: Sub-themes and Examples of Illustrative Quotes for each Construct, organised by Domain).
Within these sub-themes, 12 cross-cutting themes were identified, of which eight were considered to facilitate evidence-based policy action, while four were deemed to impede such action (Fig. 2: Cross-cutting themes - facilitating and impeding contextual factors). As illustrated, some cross-cutting themes are relevant to a single domain while others transcend multiple domains. State policy was described as both a facilitating and impeding factor, cutting across both Outer and Inner Setting domains.
FACILITATING FACTORS
Perseverance
The theme of perseverance spanned all five domains and captured the relentless passion and drive for policy action. Perseverance in creating healthy, equitable and sustainable food systems was described in relation to the people driving action as well as the enduring policies within CoGB and at the state level. In considering the CFIR domains of outer setting and process, the outer and historical state-level food system initiatives such as Healthy Together Victoria (2011–2016), VicHealth’s Food for All (2005–2010) and Water in Sport project (2018–2020) were said to enable the food system activity that has persisted in CoGB. This policy context enhanced inner workforce systems-thinking capacity and evidence-based public health practice, enabled the employment and retention of highly skilled employees, and established a solid evidence base to inform future work. For example, Food for All established a clear picture of food insecurity in the area that in turn contributed towards evidence-informed policy-making.
“Probably 10 years ago, someone might say that food and healthy eating wasn't really a big thing. But thanks to a few (passionate leaders), they've been able to change the conversation. So, it's probably been a slow burn issue, but they've just kept at it and kept working at it.” COGB Employee, Mid-Management
In this process of driving change over the years, a number of pivotal events and pieces of work championed by CoGB were mentioned by interviewees as contributing to the current food sustainability agenda, including their UNESCO City of Gastronomy application and their contributions to the People’s Food Plan (Australia). The perseverance of passionate actors within CoGB to make these events happen, and to embrace emerging best-practice evidence and partner with academic institutions, helped increase their credibility with external organisations and the community.
Community engagement
Engagement with local residents, primary producers and community organisations was described as a facilitating factor for policy action, particularly in the development phase of the Food System Strategy. CoGB employees talked about the legal and moral imperative to spend public funds on what their community wants, and described this as a key motivator to establish mechanisms, as part of the food system strategy, to identify and respond to community need. Such mechanisms included a food system strategy reference group comprised of external stakeholders, a pre-existing network of local primary food producers (Farming and Agribusiness Advisory Committee) and a stakeholder workshop. Other benefits were seen to flow from investing in these community engagement activities including minimising potential duplication of activity, smoother execution of policy action plans and an ability to understand and address tensions and pushback by communicating directly with the community. Several external stakeholders acknowledged that while the Food Systems Strategy is led by CoGB it is owned and implemented by many. Several interviewees attributed this to the diligence of key champions working within the CoGB, who built upon historical partnerships with relevant community members and stakeholder groups to implement a comprehensive and ‘best-practice’ consultation process for developing the Food System Strategy. Bendigo’s regional location and ‘small-town community’ size was also thought to be more conducive to meaningful community engagement. CoGB was seen by several external stakeholders as having the ability to engage community at the grassroots level, meeting them ‘where they’re at’ then facilitating the transition towards systemic change.
Effective leadership
This cross-cutting theme of effective leadership spans both the inner setting and characteristics of individuals domains. Within the CoGB, various leaders have instilled a culture of taking bold and evidence-informed action, adopted new ideas, shared their implementation experiences with others, and exercised agility regarding new areas of focus by applying an environmental sustainability lens over existing health policy activities. For example, CoGB embraced the arts to achieve food systems change through UNESCO’s Creative Cities network.
“Absolutely, good quality workforce that’s surrounded by opportunity. The leadership in the town is willing to try things and to be innovative.” External Stakeholder (Local), Senior Management
Interviewees described their leaders and managers within CoGB as committed, competent and accountable to the food sustainability agenda, using words such as “passionate”, “inspiring”, “trailblazer” and ‘a thorn in the side’ (in relation to persistent advocacy efforts). There was a recognised history of CoGB’s employment of highly skilled employees with extensive and diverse leadership experience having worked in academia, health services and federal and state-level advocacy roles. For example, the Director of Health and Wellbeing who was soon to manage the Environment team was a Dietitian and the Mayor has a doctorate of public health and extensive experience in urban agriculture, community food hubs and the food relief sector. Another leader used their expertise to lead CoGB to the UNESCO City of Gastronomy designation that further built leadership capacity through connecting the organisation with global leaders.
Global platform and networks
Spanning both the outer setting and inner setting domains, the UNESCO City of Gastronomy work played an important role in amplifying and strengthening CoGB’s food system strategy work. The new connections with global leaders, prompted innovative thinking on local food system challenges.
“We know that we've actually attracted new business … a couple of restaurants have moved here since. And there's a whole heap of other things that have… been made more visual…we've now got a platform to actually communicate it. We were already on the path … we had the food system strategy I think what the Gastronomy stuff does is really give us a higher-level order, sort of audience, but also (an) authorising environment to really push things.” CoGB Employee, Senior Management
The application process itself documented CoGBs existing and aspirational targets, strengthened local partnerships (eg. with local Dja Dja Wurrung community members) and identified the health, tourism and economic outcomes of their food system work. CoGB employees described their involvement in UNESCO’s Creative Cities network as reinforcing the existing workplace culture of reciprocity, whereby CoGB employees were keen to contribute and support others in the network and their global citizenship.
Partnerships
Partnerships as a theme, builds upon the previous themes of perseverance, community engagement and the global platform. Numerous examples were given of the historical investment of CoGB in long-standing partnerships with community groups, local organisations, neighbouring LGAs and state-level stakeholders, each considered critical to achieving an integrated approach to food policy.
“What we've gradually done by building partnerships, and understanding and credibility, we're gradually taking them on a journey towards food. But you've got to start where people are at - you have to take people on this sort of thinking journey.” COGB Employee, Senior Management
In relation to the City of Gastronomy work, interviewees mentioned new partnerships with international local government authorities, specifically Östersund in Sweden, San Antonio and Tucson in the US, and several Italian Cities of Gastronomy, and also several Australian local government authorities. For example, CoGB partnered with the City of Launceston to support their successful application to join CoGB as a City of Gastronomy in 2022. Benefits from investing in these partnerships included the ability to collect and communicate reputable data by partnering with academic institutions, increased workforce capacity, success with competitive funding, broadened recognition of their work, and successful recruitment and retention of a skilled workforce.
Workforce capacity and passion
Capacity and passion of the CoGB workforce were described as key enabling factors to progressing the food sustainability agenda and policy action. These spanned both the inner setting and characteristics of individuals domains. CoGB employees were described as well-versed in the complexity of food policy for system transformation, humble enough to seek expert involvement where required, and highly experienced in health, nutrition and dietetics, food safety regulation, circular economy, sustainable development, agribusiness, water management, leadership roles (e.g. Chief Executive Officers), academia, legislation and community development.
“I think it comes in a big part down to governance. Certainly, we've had some real trailblazers, some of the directors and managers that we've had on board have certainly been real leaders in that field… certainly their backgrounds have influenced the way that they view the world and the paradigm for which they see it.” COGB Employee, Mid-Management
The size and geographical location of Bendigo was seen as an enabler to attracting a skilled workforce. In addition to skill and experience, the passion amongst employees was considered an important enabler, particularly in enabling the perseverance over time as described previously. Interviewees described their personal motivations to promote health and environmental sustainability within their work responsibilities. On a self-ranked scale of one to five (whereby one is no interest in adopting healthy and sustainable diet-related practices at home and five is to live and breathe these practices in all interactions with the food system), all interviewees ranked themselves as at least three of five. Their motivations were to support local producers, contribute to the local economy, increase local employment, enjoy being active participants in the local farmers’ market and making social connections with other like-minded individuals, with several interviewees growing up on food-producing farms.
Scientific evidence
A commitment of the CoGB to evidence-based practice both in the way the food systems strategy was developed (process domain) and its policy activities (intervention characteristics domain) was described by interviewees. A number of frameworks were mentioned that informed practice, including One Planet Living principles(41), systems change framework(42, 43) and the Collective Impact model(44). CoGB employees described their role in monitoring and evaluation whereby the food system strategy aims to establish a system that favours healthy, sustainable and equitable food then CoGB steps aside and focuses on ensuring the system is continually evaluated and remains on track. Interviewees referred to CoGB’s investment in local data collection via their Active Living Census, first conducted during the Healthy Together Victoria implementation phase (2011–2016). The value of this local data was mentioned by several external stakeholders as informing their work prioritisation and internal policy agendas.
"In Healthy Together (Victoria), they did the first Active Living census. So, we also had data, which was fabulous. And so, it's very hard to argue with the amount of data that we had, and … the whole census was done by the Social Research Centre. It was reputable data. And we've leveraged it within an inch of its life, really, and then used it to go and do more consultation and so forth." COGB Employee, Senior Management
State Policy
State-level policy was said to both facilitate and impede the CoGB to progress their food sustainability agenda. While state-level policy sits within the outer setting domain, its influence on day-to-day practice falls within the inner setting. Several state government interventions were said to provide a supportive influence such as Hospital Procurement Victoria, VicHealth’s Water in Sport, Healthy Together Victoria, Healthy Choices Guidelines, Victorian Population Health Survey collection, Nutrition Australia’s Healthy Eating Advisory Service, Victoria’s Achievement Program, INFANT and Healthy Food Connect. Many CoGB employees mentioned Victoria’s Health and Wellbeing Act and the Local Government Act as being a critical driver for their food sustainability work. This Act mandates all Victorian LGAs to report on their policy activities that consider the inter-related impacts of health and climate change to the Victorian government in four-yearly cycles. This reporting responsibility was described as one of the reasons why all interviewees considered local governments to be responsibility for addressing both health and environmental sustainability outcomes simultaneously.
IMPEDING FACTORS
Inadequate resources to translate aspirational policy actions into reality
Inadequate resources were described as a barrier to translating aspirational policy ideas into reality. CoGB was considered better resourced than other LGAs that have a smaller rate-payer base and leadership within the CoGB was described as a key enabler to securing funding for dedicated food system officer positions for example. However, interviewees in senior management roles described frustrations at the lack of dedicated funding from higher levels of government. They attributed this to a lack of state and federal commitment to food system transformation more broadly, that undermined the feasibility of local governments to prioritise and effectively execute food systems activities. There was a fear or hesitation amongst interviewees that without adequate resourcing and support from state government, their food system strategy would remain ‘a great ambition’. Without such investment, CoGB interviewees also considered themselves less well equipped to implement the monitoring and evaluation work that they described as being critical to the effective execution of the strategy.
State and Federal policy
State policy was considered both a facilitating factor, as described earlier, and an impeding factor. CoGB employees commented that where action and alignment between international, federal, state and local policy action was missing, local governments fill the gap or advocate for higher order change to address the gap. This however was described as adding unnecessary financial and workforce pressure.
We've identified a problem, and without, to be honest, without the support of any federal real federal statement we've just gone and said we need to do something about it, because you're not.” COGB Employee, Senior Management
CoGB employees discussed the impact of election cycles at state and federal levels in meeting community needs and progressing their stated policies. For example, the cessation of Healthy Together Victoria funding following a change in state government halted significant state-wide progress amongst LGAs and promptly eliminated a funded workforce. In addition to the challenges of this dynamic policy landscape, some state legislation items were described as non-progressive and prohibitive in achieving CoGB’s sustainability outcomes. For example, the Class 4 Simple Sausage Sizzle regulation that only allows sausages, bread, sauce and onions, prohibited local government from allowing vegetarian and plant-based options to be offered at fundraising events on public land.
COVID-related disruptions
The COVID-19 pandemic was considered an impeding factor across both process and intervention characteristics domains. Interviewees described stay-at-home orders and social distancing requirements that impacted CoGB’s ability to engage the community, for example attendance dwindled at the Farming and Agribusiness Advisory Committee meetings. The implications of missing this face-to-face engagement with local residents were described as jeopardising CoGBs commitment to reflect community need and community buy-in to both prioritise and action policy. CoGB employees expressed gratitude for the efforts made to establish solid relationships, credibility and respect amongst the community prior to the pandemic. The pandemic also altered the trajectory of their food system strategy work, since employees were required to shift their focus to alleviate acute food insecurity amongst residents affected by the health and economic impacts of COVID-19, rather than strengthen food system sustainability and resilience more broadly.
Competing Stakeholder Interests
A number of tensions in managing stakeholder interests were described, spanning all five domains. CoGB employees described their important brokerage role in managing expectations between state-level stakeholders (outer setting) from both government and non-government sectors, where they don’t always align with local community need. CoGB employees also described some tensions or ‘tussles’ that exist internally (inner setting) whereby some employees (characteristics of individuals) believe local government should focus on core business rather than progressing the food sustainability agenda.
“Yeah, there's always detractors who think it's (City of Gastronomy work) just a sort of vanity project, or just wasting time… people saying just focus on roads, rates, and rubbish. And all of this international networking and creative industries stuff is a nice to have but isn't really core business.” CoGB Employee, Project Officer
In terms of policy development (process), interviewees described walking a tightrope between being ‘liked’ by the community and implementing evidence-based, bold and “controversial” policy action. CoGB employees described a legal and moral requirement to listen and respond to community need, including the needs of locally-based industrialised producers of chicken and pork, that had proved problematic when trying to align with bold, food sustainability policy actions. Interviewees described this as ‘a bit jarring’ in trying to support a population dietary shift towards less meat and more plants when two of the biggest employers in the region were producing meat using intensive farming practices. CoGB employees also described a resistance to the ‘nanny state message’, with several interviewees being very reluctant to have residents feel like local government are telling them what to eat.