Corporate context
First of all, the large corporation setting the experts refer to, must be defined to better understand the corporate context, where a digitally supported mindfulness-based intervention will be embedded fictitiously. Characteristics of the setting in regard to such interventions mentioned in the experts’ statements have been extracted and are summarized in the following paragraphs:
In large corporations in particular, organizations often "lock themselves in tightly" with rigid structures, which inhibits to act and adapt quickly. In order for operations to run well, large organizations require a relatively large number of (formal or informal) agreements based on the division of labour, among other things, such as core working hours. As an individual, it is therefore more challenging to bring issues forward. On a team level the power of the individual may still be enough, but in collaboration with departments, the board especially, to bring issues forward as an individual can become difficult. "That is, I actually think that with a larger organization […] it increases and it becomes more difficult to live your own practices and your routines for yourself as well." (M35783, para. 23). While in "[...] the small companies [...] if you have a really motivated person, you also have it quickly in the overall company." (M3689-3, para. 44). So the challenge is that, if a group in a large corporation really wants mindfulness to be lived at the overall group level, it needs a lot of patience and maybe also a certain humility because of the rigid structures, despite the otherwise beneficial framework conditions. The advantage is that the large corporation has the means to approach changes strategically, such as bringing in an expert. Small companies are more dependent on the motivation and commitment of individuals if they want to implement such transformative measures. "I think the advantage of a large corporation is that the initial spark that it always needs - now in terms of budget - that it doesn't go so beyond the scope. A corporation always has the budget if it wants to." (M3689-3, para. 42).
How digitally-supported mindfulness can be implemented in the corporate context (from employees’, employers’, & consultants’ perspective)
1. Input
a. From an employee's perspective (3), it appears to be important to involve the works council (German statutory employee representative committee) from the beginning. To the experts speaking as employees it is a necessary prerequisite to allow mindfulness training during working hours, which should be viewed as an investment by the employer.
It is feared by the employees that employers are aiming for more workload per employee by implementing mindfulness at work, because of improved focus through mindfulness training potentially increasing productivity. To prevent this impression, experts suggest general communication on platforms and channels within the company to report from experiences with mindful practices and extend invitations for mindfulness interventions.
Speaking from an employee's perspective, experts also mention that the language of the company should be considered when designing strategy, program, and communication (ex. "mental fitness program" for creators or engineers). Gaining identification, commitment, and motivation from employees is crucial. Therefore, it seems important to provide an appropriate explanation of the topic and connect it to issues that concern workers (e.g., by addressing sleep problems if prevalent), in order to get as many employees as possible on board.
b. From an employer’s perspective (5), even before the decision to implement a digitally-supported mindfulness-based intervention in the corporate context, certain things seem necessary to be evaluated, such as data protection, data security and the added value. Budget must be clearly calculated beforehand. The experts list strategic and conceptual considerations, like appearance, formal structure, informality, process top-down or bottom-up, and defining the goals. In this context, an overload with additional tools, half-heartedness with mindfulness-based interventions that are not embedded, would inhibit successful outcomes from the experts experience and has to be prevented speaking from their perspective.
As they are experienced in mindfulness in their executive position, the experts speaking as employers report that due to the preconceived notion of spirituality the demystification of mindfulness is aspirational for successfully implementing mindfulness-based interventions in the overall company and evoking maximum acceptance. This can be done with videos, articles, via groups on the intranet, events, and lectures in event formats. Google’s concept for mindfulness at work "Search Inside Yourself" [51] can be used as an example recommended by the experts, when speaking from an employer’s perspective.
Leading mindfully by example in top-management (appearance) and adaptation to corporate culture formally and informally is being stated as success factors. Furthermore, the experts proposed the use of available resources and the integration of the intervention into existing formats, linking digitally supported mindfulness to the tools of the target group. They also proposed the integration of mindfulness in team challenges, enriching it with gamification. The initiative from different levels is named as necessary input by the experts. They suggested appointing responsible persons, sponsors, role models, using the pull effect to implement mindfulness. Cost coverage as one prerequisite for barrier-free access seems to be a required input, if the company really wants to instill mindful behaviour. Apparently, strategic partnerships, communication, stage, speakers, storytelling, online/offline events should be considered. Cooperation with external providers appear to be useful, even though illustration of the problem at the own company is suggested.
It can be observed that this might be an opportunity to put "higher, faster, further" as an internalized attitude in business generally in perspective. Raising awareness, especially when targeting the mindset of managers, top-down then bottom-up, is recommended by the experts speaking from this perspective.
c. From a consultant’s perspective (7) it could be observed to be required that in the beginning, the company’s goals when implementing mindfulness have to be defined. The consultants reported to align their offers with these goals. The experts recommend avoiding overreaching, i.e. realizing that not everyone will be reached, as mindfulness is not for everyone. Mindfulness training should not be obligatory but voluntary; the decision whether to take part or not should be made by the employee (if 10% participate, their experience shows that this is a success).
The intervention is recommended to be tailored for the setting, addressing the employees’ needs. It could be observed that the initial ignition and responsible persons have to be components of the integration process of a mindfulness-based intervention from a consultant’s perspective. The interviews reveal that a survey can serve as a tool for identifying (already active) mindful groups to use as a starting point. Surveys are also reported to help identify challenges to overcome, evidence for (re-)directions throughout the whole process. For the experts speaking as consultants, it is necessary to recruit employees through introductory/basic events, making them aware of the benefits. The data material reveals the sensitization for self-control, stress reduction, space between stimulus and reaction as potential content for mindfulness trainings. Investment by the employer in the form of working time is recommended as a prerequisite for success. Named aspirations to successfully implement a mindfulness-based intervention that should be incorporated by the stakeholders are: confidentiality and sustainability.
For a mindful atmosphere, natural furnishing made from wood with several plants is mentioned to provide supportive effects, as well. Technological support appears to be used to achieve more reach, reduce costs, and allow for the possibility of advertising to the outside world. For digital support, e.g., via an app, in-house development is preferred. This is to prevent, to just buy an app without integration, adopting the trend blindly. Train-the-trainer as a concept is suggested for building internal competence/multipliers. It is recommended to use the relationship level, role model functions, and educational work (avoid taints of spirituality as well as productivity increase). Self-evidence, space, time, and motivation are named by the experts as conditions to be created.
It is advised to prepare communication of the upcoming change with experience reports. Resources, awareness of change, commitment at all levels, quality, and controlling are mentioned as prerequisites for success. To fully integrate mindfulness in the organization, patience and humility is required, as one expert estimates a minimum of five years for the permeation. The consultants also mentioned "Search Inside Yourself" [51] as a reference program.
2. Throughput
a. The experts as employees (3), state that throughout the implementation process, the management, human resources and the works council operate as stakeholders. During times of economic crisis, experts assume it will be a challenge regarding costs, as developing technical skills will be prioritized over soft skills. Some recommendations, which have been seen to make the most positive tangible impact are: the launching of a mindfulness-based intervention, trial trainings, providing background information, and learning nuggets (mediating content in small bits). Experts list social media, group chats, experience sharing, and regular meetings as crucial for the success of the intervention. In order to keep motivation high, experts likewise recommended guidance with explainer videos. Routines, regular updates (between individuals, teams, and levels) and building a cross-community are all stated as tools to let it grow in the company. Moreover, leading by example, naming a sponsor, and grassroots effects, are viewed as potential drivers. Digital support with reminders, which allow users to track success, is also defined as throughput within the integration process.
b. The experts as employers (5) suggest a funnel event (introductory event with further formats) for the perpetuation of the mindfulness program in the setting. It is suggested to further anchor it into the organization's program and integrate it with onboarding human resource processes. Although they advise mindfulness training be analogue as opposed to digital, they name various digital formats (LikedIn Learning, TED Talk, self-organized peer learning, self-assessment, "Working Out Loud" [52]), apps (white label), journals, reminders, the introduction of apps in small groups; and advise these implementations should be rolled out for more sustainability. Lobbying of stakeholders within and between organizations is considered a tool for success with mindfulness programs. Nevertheless, authenticity, communication, and sharing practical experience throughout the integration process is indispensable. The experts suggest a basic package with a possible upgrade for the individuals of the organization. An overall index developed through regular inquiries can serve as a tool to identify the current status and needs of employees. Based on the survey’s results, specific gains of mindfulness like focus or empathic communication can be pushed. As an ongoing throughput, the experts also recommend tracking and rewarding employee activity. The experts state that it ultimately comes down to leadership, culture, and budget. Furthermore, they also state the option to let the mindfulness program become a product (like SAP did [53]).
c. The experts as consultants (7) state a "grassroots initiative" as one opportunity to implement mindfulness-based interventions in organizations, meaning a bottom-up integration process. Next to the department of human resources and organizational development as eventual stakeholders, all employees as well as health insurances and employee's social environment are mentioned. Furthermore, a commission of multipliers with corresponding incentive/working time can be useful for the advancing integration process. On the other hand, the involvement of management, a mentor at upper management level with own experience and the role model function of managers is stated as crucial by the experts for the sustainability of mindfulness in the corporation.
Experts recommend hosting an event series, such as mediating neuroscientific basics of mindfulness. To create authenticity as well as to adapt the fashionable topic to the organizational environment, experts suggest involving the marketing team or an agile coach. Digital support through an app, especially for guidance independent of location, is likewise recommended, as it allows for the digital solution to be adapted to the technical infrastructure. A communication channel for announcements and experience reports with multipliers as well as incentives, such as rewards for the participation, should be developed. Additionally to inspirational best practice solutions, mindfulness should be integrated in interventions like teambuilding and regular meetings (mindful meetings). Obtaining feedback from departments, motivating and mentoring are suggested for the success of the intervention. The interviews reveal that this is a change management process, which means that not imposition but the commitment at all levels and eventually the practice in everyday work life is decisive.
3. Output
a. From the employees’ perspective (3), potentially triggered output named by the experts could be: improved interactions, productivity and culture, less sick leave and internal resignation. As a best practice it is reported:
A mindfulness app that is already in use at our company has two consistent uses in our day-to-day business. First, at a set time each day, there is an opportunity to meditate together using the app, thereby encouraging our own formal practice. Second, meetings are started with a ‘Mindful Minute’ that the app guides. In addition to these two moments of use in everyday work, the app can also be used for private practice sessions at any time if needed. At our company, we average about 2 meditations per colleague per week using the app. (W25952, para. 43).
All in all, the result seems a win-win for employees and employers by the experts.
Feasibility
Topics such as mindfulness are often conceptually affiliated with the human resources department and organizational development. From the experience of the experts, it is recommended that for corporate communications, in addition to multipliers, a mentor in a higher position be appointed to speak on the topic from their personal experience. It is also suggested that a test field be set up first. Experts recommend having roughly 50 employees as a starting size for such interventions. Due to the structures within large corporations, experts from different perspectives recommend that mindfulness-based interventions are initially established within status groups so that, for instance, managers can first gain experience with mindfulness among themselves.
Yes, especially at [name of a large corporation], this authoritarian way of thinking is still very much anchored. Yes, that's probably the case, they've also practiced it for many hundreds of years. (M?753, para. 42)
Likewise, one of the experts states that within the corporate context especially, the "large grey masses" are more likely to experience "boreout" (get bored); that these employees need a meaningful task rather than mindfulness. "[…] the classic high performers are proactively encouraged and challenged by ‘their people’ and overwork themselves with a great perspective. […] But that this [mindfulness] is really lived, where it should be lived, namely where the stress and pressure level is high, I have personally not yet experienced." (M3079-2, para. 14).
Finally, the feasibility of digitally implementing mindfulness in the corporate setting (meaning the characteristics coming along with large companies) has been scaled from low-moderate-high. All three ranking positions were indicated by experts within the analysis. There are a few clear indicators for low feasibility, several for moderate, and a few for high. Limiting factors include: rigid structures with authoritarian culture, encroachment by the employer towards the employees, and the aim of the company to increase efficiency. Data security is a concern with which the company would have to deal, as well. The experts report moderate affinity for technology in the large corporation setting. Leaders, in particular, might be more tech-savvy, while further adaptations are expected within the small steps like software updates. A successive integration starting with status groups is supposed to be successful in this setting. Budget at technical feasibility should not be a burden. Potential to manage the investment required for the intervention is rated high, while culture and reaching all employees might be a challenge in large corporation settings. Digital support for the intervention to spread and to anchor it in the company, especially to maximize accessibility, is recommended by many experts. But the digital extent of this intervention including wearables for measuring biometrics should be optional in the expert’s opinion.
For me, however, it would always be optional, because of course we are increasing the permeation of wearables, but especially in the large corporations [...], I would assume now, there are not quite so many yet. And if it were a prerequisite, then it would be more of a limiting factor. In terms of programming, it is of course even more time-consuming to bring something like this together. Perhaps the combination with wearables is also more of an expansion stage, or depending on which product, which is already on the market, if it has that - great offer! Awesome! (M35783, para. 43)