In this cross-sectional real-world observational study, heavy long-term smokers who switched to ENDS, specifically to heavy use of JUUL, had substantially and significantly lower exposures to HPHCs than smokers who continued smoking. Additionally, compared to Smokers, Switchers demonstrated favorable differences in several BOPHs relevant to the development of smoking-related diseases, and reported experiencing less severe or frequent respiratory symptomatology. Consistent with their unusually heavy use of JUUL, the smokers who switched to JUUL showed higher nicotine levels, but also showed lower dependence than did the smokers. With a few exceptions, these differences remained significant even after adjusting for demographic, smoking history, and lifestyle differences between the groups.
The findings of this study regarding BOEs are consistent with prior controlled confinement studies [7, 8] and a 6-week randomized clinical trial [34] that found that adult smokers who switch completely to JUUL experience substantial reductions in exposure to many smoking-related toxicants. This study extends those findings to longer-periods of switching to JUUL (almost 3 years on average) under actual use conditions in real-world settings. The findings are also consistent with observational studies comparing smokers to users of ENDS as a category [29, 41, 45]. This study differs from those prior studies in that it examined a single current ENDS product in a sample with substantial smoking histories and very high levels of exposure to ENDS, rather than a heterogeneous group of early ENDS products with a broad range of ENDS use. These differences render precise comparisons between studies difficult, but the studies are consistent in showing reduced exposures to toxicants and improved BOPH profiles in ENDS users.
In the three prior studies of smokers randomized to switch to JUUL, smokers typically maintained their baseline nicotine intake while showing reduced BOEs [7, 34]. That is, JUUL substituted for the nicotine smokers had been getting from cigarettes, while reducing their exposure to smoking-related toxicants. In this study, the Switchers’ ‘baseline’ nicotine intake – i.e., their levels when they were smoking – is not known, but at the time of study they demonstrated about one third greater nicotine intake than the Smokers. This likely reflects the pattern of unusually heavy use of JUUL in the Switcher sample. Their JUUL use was considerably higher than that seen in a large cohort of real-world purchasers of JUUL [42]. Compared to the broader JUUL purchaser sample, the Switcher sample was 40% more likely to use JUUL daily, twice as likely to use 15 + times per day, and > 2.5 times more likely to consume 20 + pods monthly. They were also 2.5 times as likely to be using JUUL daily as a population-representative sample of JUUL users (Supplement 2). The recruitment of Switchers from among smokers who had subscribed to regular shipments of JUUL likely selected for heavier users. The heavy use in this switcher sample helps strengthen the findings, as lower BOEs and BOPHs were observed even in the context of very heavy exposure to the JUUL aerosol.
As FDA has identified nicotine as a risk factor for reproductive and developmental toxicity and dependence, the higher nicotine levels in the Switchers could raise concerns. The finding reinforces that women who are pregnant should not use ENDS, including JUUL, unless they cannot otherwise stop smoking [46]. Additionally, nicotine has sometimes been thought to confer some cardiovascular risk [47], partly because its acute effects include increased heart rate and blood pressure [47]. However, epidemiological data on users of snus – a smokeless tobacco product that delivers high levels of nicotine but without combustion – showed no increase in primary CV risk, though there was an indication of risk to those with pre-existing CV disease [47]. Reflecting this, FDA has authorized a snus product to inform smokers that switching to snus would lower their risk of heart disease [48]. Notably, even with heavy use and high nicotine levels, the Switchers group showed a broadly more favorable cardiovascular risk profile, both in reduced exposures to cardiovascular toxicants and in a more favorable profile of biomarkers related to cardiovascular risk. However, the present study did not examine other cardiovascular parameters such as arterial stiffness, which has been attributed to ENDS use in some studies [49].
The Switchers’ higher levels of nicotine might also raise concern about dependence, but Switchers actually had significantly lower dependence than the Smokers on the TDI (which is validated for such comparisons), despite heavy use and higher nicotine levels. Moreover, the observed decrease in dependence was meaningful: it exceeded the minimally important difference for the scale [50]). The present finding is consistent with several studies showing lower dependence on ENDS [24, 51, 52], and on JUUL [53], compared to dependence on cigarettes. Given their higher nicotine levels, Switchers’ lower dependence may seem surprising, but in fact the correlation between overall nicotine intake and dependence is limited. Analyzing nationally representative PATH data, Strong et al [54] note “low to moderate” relationships between the two, particularly among ENDS users, where the correlation was 0.13. Observing lower dependence in the presence of higher nicotine exposure has precedent: users of smokeless tobacco show significantly higher nicotine levels than smokers, but significantly lower levels of dependence [54]. This may be due to the dynamics of intake: Cigarette smoking, wherein a whole cigarette is consumed in a short time, creates sharp peaks and troughs in blood nicotine levels [2, 55]; these are less prominent in smokeless tobacco use (and in nicotine gum and patch use [2, 55]). Yingst et al [56], who also observed lower dependence in ENDS users than in smokers, suggested that ENDS users’ pattern of “grazing,” taking a few puffs at a time at frequent intervals, may similarly avoid dependence-inducing peaks and troughs. In any case, the Switchers showed lower dependence on JUUL than the Smokers did on cigarettes, consistent will other studies [40, 51, 52].
The current findings extend the literature on ENDS by showing not only reduced exposure to toxicants, but also favorable differences in physiological markers of inflammation, oxidative stress, coagulation, lipid metabolism, and insulin resistance among smokers who switched to a contemporary ENDS product for several years, after a long history of smoking. Taken together with the data on biomarkers of exposure, the data suggest that smokers who switch to JUUL are likely to reduce their risk of diseases associated with smoking, including cancer, cardiovascular disease, and reparatory disease.
With regard to respiratory disease, the data went beyond biomarkers to demonstrate that clinically meaningful differences were already evident among the smokers who switched to JUUL. The Switchers reported lesser respiratory symptoms on a scale developed to be sensitive to such smoking-related symptoms [35, 57]. Moreover, the magnitude of the observed difference was meaningful, exceeding the difference seen between individuals with and without diagnosed respiratory conditions. This finding is consistent with observations by Pulvers [34] showing improvements in respiratory symptoms after only 6 weeks of switching to JUUL in a randomized longitudinal study with African American and Latinx smokers. Such findings are important, since ENDS are inhaled, and thus could conceivably irritate the airways, yet the data from both studies shows that respiratory symptoms are lessened with JUUL use compared to cigarette smoking. As respiratory disease develops slowly, longer follow-up of smokers who switch to JUUL or other ENDS may be important to observe longer-term effects, but the results already available are promising.
The study showed favorable results comparing smokers who switched to JUUL to continuing smokers. But the study did not include comparison to never-smokers, or former smokers who were not using ENDS. Thus, the findings of lower exposures and biological reactions do not imply absolute absence of exposures or absolute safety. The potential role of ENDS such as JUUL in tobacco harm reduction is based on their reduction in exposure and likely reduction in risk relative to cigarette smoking [24, 58]. A tobacco harm reduction approach sees ENDS as a less hazardous alternative to smoking, not as a safe behavior in itself.
The study was subject to several limitations, largely due to its cross-sectional observational design. It is an unavoidable limitation of real-world comparisons between groups that have and have not made a behavior change that one cannot rule out the influence of unmeasured differences. In this case, the consistency between the present findings and those based on randomized studies suggest that the findings are unlikely to be accounted for by such confounds. Switchers were more likely to be White, younger, better-educated, and higher-income, consistent with what is known about smokers who adopt ENDS [59]. However, while controlling for these factors rendered some differences non-significant, it did not change the fundamental pattern of results. In any case, modest lifestyle differences seem unlikely to account for the large observed differences in BOPHs, and are not likely to be important for the BOEs, which reflect exposures not much affected by lifestyle factors other than smoking.
The BOEs analyzed in this analysis reflect major toxicants in cigarette smoke, some of which have also been cited in ENDS aerosols [24, 60], but they do not capture all potential toxicants that could be present in the aerosols, though chemical analyses of the aerosols have indicated dramatic reductions in major classes of potential toxicants [61]. Similarly, the BOPHs studied do not necessarily capture all the biological processes by which cigarette smoke or ENDS aerosols could adversely impact health. However, the observed favorable changes in a broad range of disease-relevant physiological processes do suggest that an overall reduction in disease risk is reasonably likely.
The Switchers in the study were a select group of heavy users demonstrating prolonged switching away from smoking after a substantial smoking career; they are not necessarily representative of typical JUUL or ENDS users. The Switchers were all using JUUL ENDS exclusively; it is not known how much the findings would generalize to other ENDS. Although the Switchers uniformly reported no smoking for at least six months, it is possible some were still occasionally smoking; this would have narrowed the difference between Smokers and Switchers.
The study also had substantial strengths, notably the real-world setting. The Switchers in the study had switched away from smoking for a long period, averaging 3 years, which likely allowed time for recovery from some lingering after-effects of smoking, though some effects may be very long-lasting [16]. The study included a broad array of BOEs and BOPHs relevant to multiple smoking-related diseases. Because the heterogeneity of ENDS products [32] may make biomarker findings variable, and obscure underlying effects, focusing on a single, uniform, ENDS product may have helped yield clearer findings. Finally, the fact that the Switchers were using JUUL particularly heavily, with substantial exposure to JUUL aerosol also indicated by the observed higher nicotine levels, strengthens the findings, as it indicates that exposures to toxicants are reduced and physiological processes improved even in the face of heavy exposures to the aerosol.
In summary, the study showed that long-time smokers who switched to JUUL and used it heavily had much lower exposures to a range of harmful chemicals than smokers who continued smoking. The Switchers also showed significantly lower indicators of adverse biological processes such as inflammation, adverse lipid metabolism, and insulin resistance that are associated with the development of diseases associated with smoking, and also reported less severe respiratory symptomatology. The data suggest that switching completely from smoking to JUUL is reasonably likely to result in reduced risk of smoking-related disease.