Sampling and recruitment
The data were collected from the commercial probability based online panel consisting of individuals aged 15 and above. The total size of the Kantar Public online panel is about 30 000 persons. Panel participants are continuously recruited to ensure that the quota samples drawn from it would be demographically similar to national populations. The quotas are set based on national census data [34]. In Finland internet coverage is fairly high, and 93 % of the population aged 16-89 have used the internet during the past 3 months [35], making an online panel a feasible means for collecting data.
The survey was in Finnish. The questionnaire was sent by email to 11507 panellists aged 16 and above living in mainland Finland (excluding Åland) between 2nd and 19th of December 2022 with several reminder messages. 3244 responses were received resulting in a response rate of 28,19 %. Participation in the survey was voluntary and panellists received a small compensation in the form of points for their participation in the surveys, which could be used to purchase goods.
Questionnaire
A modified Finnish version of the Norwegian questionnaire I-CAM-QN [5] based on the original I-CAM-Q [15] was used as the survey tool (I-CAM-QFI; included in the supplementary material). The I-CAM-QN was translated from Norwegian into Finnish by the research group. A professional translator back translated the Finnish translation of the I-CAM-QN into Norwegian for quality check of the original translation. Additionally, the original English I-CAM-Q was translated into Finnish by the research team, and back translated to English by a professional translator. Last, the two Finnish translations were compared, and the Finnish version was finalised. The questionnaire was piloted with 57 respondents by Kantar Public and revised by the research group.
The survey includes three main categories: services offered by providers, natural remedies and self-help practices. All modalities included in the survey are listed in Tables 4, 5, 6 and 7. Parts of the original questionnaire (I-CAM-Q) were modified to fit the current view of what modalities are defined as CIH in Finland. For the included CIH providers, following changes were made compared to I-CAM-QN: bone setter, aromatherapist, art therapist, hypnotherapist, traditional Chinese medicine (TCM) practitioner, anthroposophic therapist and ayurvedic practitioner were added to the list of surveyed CIH providers. Healer and kinesiologist were removed from the list of CIH providers. The “massage therapy” category used in I-CAM-QN was separated into two separate classes: traditional or conventional massage therapist and other types of massage therapist. Lightning process was removed from the list of CIH self-help practices. Mindfulness and meditation were combined into the same category, as were Tai Chi and Qigong. Sauna, art and nature were added to the list of self-help practices. No changes were made to the list of natural remedies used in the survey.
The order of the modalities presented for visits to providers and for use of self-help practices was randomised to avoid the possible influence of the presentation order on responses. The full survey used in the current study included additional questions to the I-CAM-QFI, results of which are presented in other publications.
Measures
Measures of personal characteristics
In this study gender, age and place of residence were asked in the beginning of the survey. All other background variables (incl. education, personal and household income) were asked in a separate Kantar Public survey and updated annually for each panellist.
Information on household yearly income was collected with the following categories (20.000€ and below; 20.001-35.000€; 35.001-50.000€; 50.001-85.000€; 85.001-100.000€; 100.001€ and above). These were merged into three final categories for the final analysis: low (35.000€ and below), middle (35.001-50.000€), and high (50.001€ and above).
Education was collected by using six levels based on the highest form of obtained formal education: primary and lower secondary school, vocational upper secondary education, general upper secondary education, vocational education, Bachelor’s degree from university or university of applied sciences (or comparable higher vocational degree) and Master’s degree or higher from university or university of applied sciences. Further, these were combined into four categories (primary and lower secondary school; upper secondary education and vocational college education; Bachelor’s degree or higher vocational degree; Master’s degree or higher). It should be noted that the exact years of formal education might slightly differ between individuals in each category. This is in part due to degrees of higher education not having a fixed period of study in Finland, for example the completion duration of a bachelor’s degree typically varying between 3.5 and 4.5 years [36]. Additionally, part of the respondents had completed primary school before or during the primary school reform in Finland (1972-1977), which might have influenced the exact years of schooling.
Age was calculated based on year of birth. Age in years was merged into the same three categories as in the study by Kristoffersen et al. [5], and the categories were used in the final analysis (16-29; 30-59; 60 and above). Gender of the respondents was assessed via a categorical question (female; male). Residency was assessed by using the four designated NUTS (Nomenclature of Territorial Units for Statistics) level 2 areas of Finland: Helsinki-Uusimaa, South Finland, West Finland, North and East Finland.
CIH therapies by CIH providers
Visits to CIH providers were assessed by respondents indicating which CIH providers they had visited in the 12 months prior to taking part in the survey. A list of CIH providers was presented, including response options of “none of the above” and “I do not know/want to answer”. There was additionally a response option (“Other, what?”) for any CIH providers not included in the list with an open field to specify the CIH providers. The included providers surveyed are represented in Table 4. Three additional questions were included per each CIH provider visited: number of visits to the CIH provider in the last 3 months, the most important reason for the latest visit (acute condition lasting for less than one month; a long-term condition lasting for longer than one month or a related symptom treatment; improving well-being; other reason; I do not know), and if the modality was regarded as helpful (very helpful; somewhat helpful; not helpful; I do not know). We chose to use the term “provider” as it was used in the original English version of the I-CAM-Q [15].
Visits to non-CIH providers, including physician and conventional massage therapist, were assessed in the same list with CIH providers. As with CIH providers, if the respondent reported visiting a physician or a massage therapist in the 12 months prior to taking the survey, the same three additional questions were asked: number of visits in the last 3 months, the most important reason of the latest visit and whether visiting was considered helpful.
Natural remedies
Usage of natural remedies, i.e. herbal medicine and dietary supplements, within the 12 months prior to taking part in the survey was similarly assessed with a list, in which respondents could indicate to have used certain herbal remedies and supplements. The list included options for “other”, “none of the above” and “I do not know/want to answer”. The included natural remedies are represented in Table 5.
Even as many vitamins and minerals are used outside the healthcare system, some of them (for example multivitamins and calcium) may be used as part of conventional care in Finland and are thus not considered CIH in Finland. As the usage of specific vitamins and minerals was not assessed, we excluded the category “vitamins and minerals” from the calculations of usage of CIH natural remedies, and further from over-all CIH use.
Self-help practices
The assessment of CIH self-help practices included a list of self-help practices in which the respondent could indicate the modalities used in the 12 months prior to taking part in the survey. There was also an open-ended option “Other, what?” for any CIH self-help practices not mentioned in the list. Additionally, the list included items “none of the above” and “I do now know/want to answer”. The included CIH self-help practices are represented in Table 6. Respondents answered to three additional questions per each self-help practice they had used: number of times they had used the practice in the last 3 months, the most important reason of the last time they used the practice (acute condition lasting for less than one month; a long-term condition or illness lasting for longer than one month or a related symptom treatment; improving well-being; other reason; I do not know) and if they regarded the practice as helpful (very helpful; somewhat helpful; not helpful; I do not now know).
Usage of prayer for one’s health, sauna, art and nature as forms of self-help practices were included in the list of surveyed self-help modalities (Table 7). Same follow-up questions as for CIH self-help modalities were presented for respondents who had used any of the modalities in the 12 months prior to taking the survey.
Over-all use of CIH
Over-all CIH use was measured in the total number of CIH users. CIH users included respondents who reported the usage of at least one modality of CIH within the 12 months prior to taking part in the survey from the three CIH categories: CIH providers (not including traditional/conventional massage therapist), natural remedies (not including vitamins and minerals) and self-help practices (not including prayer for one’s health, sauna, art, nature and the “other” category). All modalities included in the definition are listed in Table 1.
Table 1 CIH modalities included into the definition of CIH user* in our study.
CIH providers and therapists
|
CIH Natural remedies**
|
CIH self-help practices
|
Chiropractor
|
Herbs and herbal medicine
|
Meditation and mindfulness
|
Homeopath
|
Homoeopathic remedies
|
Yoga
|
Acupuncturist
|
Other supplements (not vitamins and minerals)
|
Tai Chi and Qigong
|
Phytotherapist
|
Other
|
Relaxation techniques
|
Bone setters
|
|
Visualisation
|
Energy healer
|
|
Attending traditional healing ceremonies
|
Reflexologist
|
|
NLP***
|
Aromatherapist
|
|
|
Massage therapist (other, non-conv.)
|
|
|
Naprapath
|
|
|
Osteopath
|
|
|
Art therapist
|
|
|
Cuppist
|
|
|
Hypnotherapist
|
|
|
TCM practitioner***
|
|
|
Anthroposophic therapist
|
|
|
Ayurvedic practitioner
|
|
|
Other****
|
|
|
*Using one or more of these modalities at least once in the 12 months preceding the survey.
**Vitamins and minerals were excluded.
*** TCM = Traditional Chinese Medicine, NLP = Neurolinguistic Programming.
****The open ended answers coded as CIH (n = 22) were included.
This definition was chosen in order to follow the definition used by Kristoffersen et al. (5) as closely as possible in order to improve comparability between the studies. In their study, they included visits to CIH providers, usage of natural remedies and CIH self-help modalities . There were some differences in both the modalities included between our studies, and in what constitutes CIH both in Norway and Finland.
In the list of possible CIH providers, an open ended answer option (“Other, what?”) was presented for respondents to name the providers not present in the original list. The answers (n = 199) were coded by the research team into two categories: CIH and not CIH. Only the answers coded as CIH (n = 22) were included in the final analysis for the “other” category. These answers included: craniosacral therapy, energy healer, erotic massage, folk healer, Gua Sha massage, hot stone massage, Indian head massage, light therapy, LPG therapy, lymph massage, massage chair, Neurosonic treatment , nutritionist, personal trainer, Shiatsu massage, spiritual healer, sports massage, Thai massage and Trager therapy. The rest of the answers consisted of therapists and providers regarded as part of the conventional healthcare system in Finland and were coded as not CIH (n = 177).
Similar open-ended answer option (“Other, what?”) was presented in the list of possible self-help practices. Out of the answers (n = 130), half (n = 65) mentioned some form of physical exercise, such as walking, strength training at the gym or pilates. However, as the scope of the answers was too broad to be analysed in this study, the “Other” category of self-help practices was not coded further and consequently not included in the analysis of overall use of CIH.
Intention to Use
Intention to use CIH in the future was assessed with a question “Do you intend to use any complementary treatments in the future?”. Respondents were presented with answer options “Yes”, “Probably yes”, “Probably no”, “No” and “I do not know/I do not want to answer”. For the final analysis, the answer options were grouped into three categories (“Yes or probably yes”; “No or probably no”; “I do not know/I do not want to answer”).
The Effects of Covid-19 on CIH usage
The self-reported effects of Covid-19 pandemic on CIH usage were assessed with two questions, one in relation to visits to CIH providers and the other in relation to usage of natural remedies and self-help practices. The answer options for both questions were “Decreased a lot”, “Somewhat decreased”, “Neither decreased nor increased”, “Somewhat increased”, “Increased a lot” and “I do not know/I do not want to answer”. In the final analysis, these answer options were merged into four categories for both separate questions (“Decreased”; “No change”; “Increased”; “I do not know/I do not want to answer”).
Statistics
The usage of CIH and the experienced helpfulness were described as the proportion of users per each modality. The 95% confidence intervals (CI) were calculated for the proportion of users of CIH providers, CIH natural remedies, CIH self-help practices and over-all CIH usage in the last 12 months. For 3 month use the data was described by using both means and medians due to distributions of some modalities being highly skewed.
Data were weighted based on age, gender and region of residency in order to better represent the Finnish population. All results reported in the Results-section (see below) are based on weighted data. The data were analysed using IBM SPSS Statistics (version 28).