Unlike China, manufacturing sector has never been the driving force behind India’s high growth trajectory (Mohan, 2017). It is often argued that the high logistics cost in India is a significant bottleneck for manufacturing sector’s growth. Several reasons are cited for the high logistics cost in India. These include an unfavourable policy regime, lack of a multimodal transport system and the consequent heavy reliance on road transport, fragmented storage infrastructure, the presence of multiple stakeholders in the entire transport and storage value chain, poor quality of road and port infrastructure, and the absence of technology intervention in storage/transportation and distribution activities. The high logistics cost inevitably has an adverse effect on the country’s competiveness in the globalised world.
While everybody understand the need for keeping logistics cost on the lower side, no serious effort has been made in India to quantify the same. In this context, an effort has been made to quantify the logistics cost of India. However before we attempt to quantify the cost, several issues need to be sorted. Firstly, what are the elements that should be considered in quantifying the logistics cost. Secondly, what approaches are adopted by the different researchers’ world-wide to estimate logistics cost in general and whether the same can be replicated in the Indian context. Thirdly, what approach has been adopted by other studies in estimating logistic cost of India?
In practice, the logistics costs is measured in terms of a country’s currency unit, or as share of country’s gross domestic product (GDP), or as share of sales or turnover of an industry. It is customary to report it as a percentage of GDP for cross country comparison.
The plan of the rest of the paper is as follows. The next section provides a brief review of the literature on estimation of logistics cost and approach adopted by the different researchers. The lacunas are also discussed in this section. The emphasis of the literature survey is primarily on the studies that addresses the logistics cost of the nation (country) as this is the focal theme of this paper. The subsequent section describes the methodology adopted by the authors to estimate the logistics cost of India. Finally, Sect. 4 describes the results.
2. Review Of Literature: Estimating Logistics Cost
It must be pointed out that there is no standard nomenclature on what elements should be considered for quantifying logistics costs. In the literature, the following functions– order processing, inventory management, warehousing, transportation, material handling and storage, logistical packaging, and information– are generally considered the core components of logistics process and thereby should be into account while measuring logistics costs (Sopple, 2007).
Table 1 provides a summary of list of logistics cost components based on the literature review of some of the important publications. The list encompassed two dominant approaches namely, questionnaire-based surveys, and statistics-based studies. As Table 1 indicates, we can see that the five most common logistic cost components are: transportation costs, warehousing costs, inventory carrying costs, administration costs, and packaging costs.
Table 1
Count of Logistic cost components in the literature
Logistic Cost Components | Questionnaire based Surveys | Statistics based studies | Total Count |
Transportation costs | 12 | 11 | 23 |
Warehousing costs | 12 | 7 | 19 |
Inventory carrying costs | 7 | 9 | 16 |
Administration costs | 11 | 10 | 21 |
Packaging costs | 3 | 3 | 6 |
Other costs | 5 | 1 | 6 |
Customer service | 2 | 1 | 3 |
Order processing/information | | 2 | 2 |
Insurance | 2 | 1 | 3 |
Handling | | 3 | 3 |
Risk and damage | 1 | | 1 |
Tied capital costs | 1 | | 1 |
Communication | | 1 | 1 |
Customs | 1 | | 1 |
Indirect logistics costs | 1 | | 1 |
Source: Compiled from Pohit et al (2019). |
With regard to the approaches to measure the logistic cost at the macro level, the literature proposes two principal ways (Rantasila, 2013):
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Collate empirical data on elements of logistics cost through survey from respondents (survey method);
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Use secondary data to derive logistics cost.
In the first approach, the information on logistics costs are collated from key-stakeholders of the industries using structured/semi-structured questionnaires. Generally questionnaires are canvassed to key persons (chief operating officers) in industries. The macro logistics cost of a country is subsequently derived by aggregated these costs by a suitable weighing scheme reflecting sectoral contributions in the economy.
In the second approach, attempts are made to use published macroeconomics data from national account statistics or other sources to quantify the logistics cost. This is usually complemented with primary surveys to quantify those costs which are usually not reflected as separate entries in macroeconomic data of a country. Some of the authors using this approach have also taken recourse to economic model to strengthen their estimates.
The following caveats however apply to both these methods. By and large, the logistics process involves multiple agents. So, collating information from multiple agents is always a difficult proposition (Farahani et.al. 2009). Of late, companies are increasingly outsourcing their logistics operations to third parties along with other complementary service activities. In such situation, identifying individual logistics function/activity is not an easy task (Rantasila, 2013).
Of course, second methodology can be applied in two ways: the top-down or bottom-up approach. In the top-down approach, data published in national accounts is disaggregated to a level that reflects transport, storage and other major components of logistics cost as defined earlier. In the bottom-up approach, the detailed cost data on transport, warehousing and other components of logistics activities are aggregated across products to arrive at logistics cost.
The latter approach is usually applied in most of the developed countries. It is a more data intensive process. The organized logistic sector in the developed countries generally collates these data for their own use and the governments of the respective countries also maintain such database. On the other hand, the logistics sector is by and large unorganized in a developing country. Such detailed data are not maintained by government or the logistics sector. Hence, the developing countries use the former approach in combination with surveys to arrive at logistic cost (Pohit et al, 2019).
The first notable attempt to measure logistic cost considered only four activities: transportation, inventory, warehousing, and order processing (Heskett, Glaskowsky, and Nocholas, 1973). This a model based approach, which has seen several transformation in their methodology. Currently, this adopts Artificial Neural Network (ANN) modelling framework for logistic cost assessment (Bowersox, 1998). The model uses five input variables namely, geographic region variables, economic variables, income level variables, transportation variables, and country size variables and provide as output the national level logistic cost as percentage of GDP for 24 select countries (Bowersox et al., 2005).
Armstrong & Associates Inc. has followed a similar approach to provide estimates of logistics costs of all the major and emerging economics of the world. Though these estimates may act as yardstick for respective countries to focus on their logistics inefficiencies, the drawback of this framework needs to be bear in mind. The estimation of the parameters of their neural model rests on observed data of input variables (economy, infrastructure related variables for countries, which are readily available from in World Bank database) and output variables (here logistics cost as percentage of GDP) of select developed countries derived from alternative methods (for instance bottom-up approach). Having estimated the parameters of the model using developed countries’ data, one estimates the logistics cost as a percentage of GDP of any country by feeding the values of the input variables for the corresponding country.
The reliability of estimates of logistics cost derived in this fashion for a developing economy like India may be questioned on several counts. The prevalence of high transaction cost in terms of bribes/speed money at each stage of logistics operations in a country like India is a fact (Pohit, 2016). If one uses data of developed countries to estimate the model where transaction cost is absent or negligible, the parameters may not reflect a developing country’s perspective. The unpredictability of delivery schedule in India is also a fact due to poor quality of physical infrastructure. This is absent in developed country where predictability of delivery schedule is the hall mark of the logistics system.
The Central Statistical Organization, official body of the Government of India has made no attempt to measure logistics cost. This does not preclude private industrial bodies to compute logistics cost, which are found to be high by global standard. In absence of official estimates, these are widely quoted by the logistics players to stress the point that India is a nation of high logistics cost. Implicitly, these estimates are used by the stakeholders to extract higher tax incentives for the sector.
Among the published estimates, the notable one is the estimate provided by Armstrong & Associates report (2017). According to their estimates, India’s logistics cost amounted to 13 per cent of GDP in 2016. This estimate is based on their neural model, the weaknesses of the same has already been pointed out earlier. Besides this, AVALON consulting firm undertook an exercise to estimate logistics costs of India for Confederation of Indian Industries (CII) using a questionnaire based survey method. The senior management in the major industries were asked to report their assessment of logistics cost as per cent of gross value added. India’s overall logistics cost is then estimated by weighing the sectoral cost with the sectoral shares of the respective industries in the economy. The exercise was done for the year 2015 and their estimate turned out to be 10.9 per cent of the gross value added (GVA). The weakness of this approach is the small size of sample focusing mainly on industries and extrapolating the estimates for non-coverage sectors based on other information.
In the light of the above discussion, we have laid out below our approach to quantifying the logistics cost of India.