This study was the first to investigate the potential therapeutic effect of OLP in obesity. The results are preliminary because of the small sample size and low statistical power. However, it was randomized, longitudinal, controlled, and included methods successfully used in previous OLP studies [4]. It also included the assessment of perceptions regarding the influence of theorized mechanisms of OLP on weight change. Results found that while the eight-week GCE intervention decreased mean body weight, BMI, and food craving, OLP did not augment these outcomes. We consider three potential reasons for not observing an OLP effect.
First, the pills might have been found effective if tested in a larger sample (Type II error). The small sample size and limited statistical power were limitations. However, we found no trends approaching significance between OLP conditions on weight loss even when analyses included more participants.1 Nonetheless, the use of OLP in obesity should not be dismissed until larger studies are conducted. Results may also differ in an older than college-aged population.
Second, the OLP pills might have aided weight-loss but were overridden by the effects of the GCE intervention. This is suggested by the finding that those on the OLP pills who lost weight ranked the GCE instructions as first in importance for their weight loss. A future study could test if OLP has an independent benefit on weight loss by employing no other intervention but OLP. At most, the “intervention” could be to simply have participants come into the lab to be weighed. However, real-world application of OLP in obesity is likely to be as an adjunct therapy to dietary, cognitive, and/or other lifestyle change protocol. Therefore, validation of OLP as an efficacious adjunct means an intervention must yield greater or more sustained weight loss with it, than without it. In our study, OLP did not meet this standard.
The third possible reason OLP failed to enhance weight-loss in our preliminary study is because, at least in its delivery as a pill and among younger adults, OLP may simply not be effective against obesity. We found that the participants’ belief in the OLP pills to exert an effect on body weight was very low, if any. This was despite viewing a tutorial about published benefits of OLP on other conditions and a request to suspend any disbelief or low expectation. Specifically, participants who lost weight ranked the OLP pills next to last, only above compensation for the study, in importance to their weight loss (Table 2). We believe lack of belief in OLP was also behind the overall poor rate of adherence to the pill-taking instructions. Arguably, not taking the pills could be attributed to their failure to enhance weight loss, but we found no trend of greater weight loss in those who took the pills as prescribed compared to those who did not take them as prescribed. It also cannot be said that the participants were not generally compliant because they complied well with the GCE-protocol, i.e., completed all visits. In support of lack of belief in the OLP pills for the null results on weight loss, Leibowitz et al. [9] found that an OLP cream reduced allergy responses to a histamine prick only in those with a strong belief in placebos.
Lastly, it should be noted that while OLP has been reported to benefit several conditions [3,4], publication favors positive over negative findings such that null effects may not be known. Exceptions include two studies on depression where OLP did not yield the positive effects hypothesized [10,11]. However, like the present study, both were preliminary and merit investigations in larger samples. Closer to obesity, in the buffet-eating study, participants who were told they were taking a weight-loss supplement ate more than those told they were taking a placebo pill [6]. But, without knowing how much they would have eaten without an intervention (with no pill), this is not evidence that the OLP pills reduced consumption. It will be interesting to learn if there are better clinical targets than others for OLP. Knowing what the targets have in common would be medically and psychologically valuable.
In conclusion, although this study was preliminary and we report that OLP did not augment weight loss or lower food craving, it provided valuable insight into compliance behavior and perceptions surrounding OLPs in those seeking to lose weight. These are insights that can inform ways of making OLPs effective for obesity. A good start appears to be boosting belief in non-deceptive placebos [9]. Finally, the ideal OLP modality for obesity may not be a pill. In a previous study in our lab, participants learned that noninvasive brain stimulation could suppress eating and craving. We found that participants who were told they were receiving real brain stimulation ate and craved significantly less, whether they received real or fake stimulation. Those told they were receiving fake stimulation ate and craved significantly more, even though half received real stimulation [12]. In sum, the most effective OLP for obesity may be one that patients believe in and that least resembles diet pills, diet food, work-out gear, or any stimuli associated with past attempts at treating their condition.
Strength and limits
Strengths: The study is the first to investigate effects of open-label placebo (OPL) as an adjunct treatment for obesity. It is also novel in its assessment of participant perceptions on the importance of various mechanisms theorized to drive beneficial effects of OLP. Novel too is that it controls for trait suggestibility. The study is longitudinal, controlled, and participants were randomly assigned to experimental groups. It uses methodology that has been successful in previous OLP studies and includes food craving in addition to weight loss as a dependent variable. The sample is sex- and ethnically-diverse, and spans a BMI range from overweight to Class III obesity.
Limitation: As mentioned in the Discussion, limitations are a small sample size, low statistical power, a mostly college-aged sample, and the possibility that the successful weight-loss intervention overshadowed an independent effect of the OLP pills on weight loss.
What is already known
OLP has been reported to improve symptoms of cancer fatigue, irritable bowel syndrome, menopausal hot flashes, ADHD, allergic rhinitis, chronic back pain, migraine, and test anxiety. OLP was less effective in depression.
What this study adds
This study adds obesity to the list of clinical conditions targeted for possible treatment with OLP. It adds weight loss effort and food craving as behaviors now tested with OLP. It adds original measures of participant perceptions to better understand outcomes in OLP studies. It adds knowledge to indicate that increased trait suggestibility may not affect OLP efficacy. Lastly, it adds support for the evidence-based proposal that boosting belief in OLPs may increase their effectiveness and it introduces the idea that the type of OLP used should differ from stimuli that are naturally associated with the condition being tested or treated.