Participant characteristics
We conducted 20 interviews of primary care physicians practicing in rural counties in the state of Pennsylvania, which included 18 men and 2 women. While all physicians had community-based practices, 55% (n=11) had an affiliation with an academic institution.
General themes
Three general themes emerged from the qualitative analysis of interviews including 1) providers attitudes towards/beliefs about rural areas and the people who live there; 2) barriers to care in rural areas as described by physicians; and 3) strategies to improve rural healthcare. The overall themes and sub-themes are summarized below and relevant quotations are presented in Table 1.
Providers describe people who live in rural areas as impoverished, lacking in healthcare literacy and access to healthcare, and suspicious of medical care; rural areas were described as places where many physicians did not want to live:
Throughout the interviews, providers indirectly and directly described rural communities and the people who live in them. The descriptions were often to provide context for the landscape in which they practiced. The characteristics of rural communities and patients included the following:
1) Impoverished
Providers described rural patients as impoverished with little access to resources. Some described them as “country people” as many were farmers and trade workers. No provider described their patients as middle class or affluent.
2) Lack healthcare literacy
Poor healthcare literacy and lack of education were among the most frequent attributes mentioned regarding rural patients. Providers described patients lacking literacy, making it difficult for them to fill out medical paperwork, write down instructions from the doctor, or read their prescription bottles. This required providers, who already had a busy clinic, to spend more time with patients to ensure proper medical compliance.
3) Suspicious of medical care
Participants described many of their patients as being suspicious of healthcare for a variety of reasons, including being forced into healthcare interaction via the Affordable Care Act (ACA). Some believe poor healthcare literacy, resulting in a lack of understanding of treatment methods, made patients more wary of medical care. The lack of healthcare literacy in conjunction with tendency to avoid doctors made it difficult for providers to convey the importance of preventative medicine.
4) Insured status does not equate to access to care
The majority of providers stated that their communities have Medicare or Medicaid patients, and only a few cited the ACA as having a significant impact on the community’s insurance profile. Despite the healthcare coverage, providers felt that patients still lacked access to care due to a dearth of providers. Additionally, some felt that local specialty providers tended to reject the medical assistance programs, making it harder for patients to seek advanced care. In addition, the prevalence of high-deductible plans made care less affordable.
5) Rural communities have difficulty attracting providers
Participants mentioned attracting new or younger providers to rural practices was difficult, resulting in the persistent dispersal of care. Few providers specified reasons for working in a rural community, and often cited family as the reason for practicing in their particular community.
Physicians describe rural patients as facing financial, geographic, and transportation barriers to healthcare:
Providers described a number of barriers to healthcare as experienced by their patients.
1) Poverty
Many barriers described by providers revolved around poverty. Financial barriers made it difficult for their patients to afford medications and seek follow-up treatments. Providers cited that patients often found co-pays or deductibles unaffordable, leading patients to forgo care altogether.
2) Geographic dispersal and lack of transportation reduce access to healthcare
All participants described patients in rural areas as having to travel long distances to get to providers, both primary care physicians and specialists. Patients often had to travel at least two hours to get to a specialist, but some providers noted that patients were traveling two hours to see them as well. The barrier of distance is exacerbated by effects of poverty, such as not owning cars or being unable to pay for gas, resulting in many to rely on friends or family for rides. Furthermore, as a result of the long travel distance, patients would have to forfeit a day of income to travel to their appointment, which many times was not trivial.
3) Network competition negatively impacts local care
A few providers discussed the negative impacts of having two or more large health networks in the area. In some instances, patients were unable to go to the nearest provider if the provider was part of the competing network for their insurance. As a result of the competition, some patients were forced to travel further for the more affordable in-network care. Additionally, one provider described larger networks pushing services that were once afforded locally out of the community to tertiary care centers.
Providers describe encountering an array of barriers to providing care in rural areas:
Participants also cited specific difficulties they faced in providing healthcare to rural populations.
1) Poor support for the psychosocial needs of the patient
Some providers mentioned that their patients require mental health and social services to address their overall physical health, aspects of care which their practices were not equipped to handle. Due to the overall patient volume providers were required to see, they often did not have sufficient time to address the patient’s medical needs as well as psychosocial needs.
2) Lack of providers in rural areas stressed the exiting workforce, leading to burnout
Given that rural areas are not enticing areas for physicians to live, the geographical dispersal means providers are few and far between. The dearth of providers results in higher patient volumes and subsequent burnout. Several providers described specific instances of high patient volumes leading to burnout.
3) Rural practices can be financially precarious
Some providers described a delicate balance between having enough providers to prevent burnout and having too many providers to be financially feasible. Few providers also cited small office practices cannot compete with larger network-based providers.
4) Competition between healthcare systems adds financial and logistical burden for providers
Some providers mentioned healthcare system competition changes the services available locally and, as a result, the access to specific care. Financially, the competition drives up primary care rates, which is not a stable environment for smaller systems. While some primary providers are able to perform specialist procedures, there is a larger system incentive for specialists to do such procedures as hospitals are better reimbursed. On the other hand, some participants mentioned that primary care is being pushed to do care that a patient would typically see a specialist for in order to avoid the cost of a specialist.
5) Challenges related to caring for Amish patients
A few providers specifically mentioned that their community services the Amish, although this is a regional consideration and not generalizable to all rural areas of the country. They noted, however, that the Amish do not seem to experience the same barriers as other rural patients because there is an infrastructure in place to serve this population deemed as “underserved”. This infrastructure includes additional government funding, dedicated nurse navigation that can assist with scheduling appointments, provision of transportation, and mechanisms to bypass emergency room visits with more direct access to primary providers.
Providers describe possible strategies to improve rural healthcare:
Providers also discussed strategies to improve rural health. Of those discussed, telehealth was the most prominent, followed by mobile clinics, social services, case management, and payment plans.
1) Telehealth is promising but cannot replace local healthcare infrastructure
Nine of the twenty providers stated telehealth was used to some degree in their clinic or community. While it was generally described positively particularly for specialty care, providers did state several shortcomings including the inability to examine patients and lack of internet requiring patients to travel to a local clinic where telehealth equipment was available.
2) Individual practices provided responses to challenges
Several providers discussed ways their own practices have tried to address barriers to care. These included in-clinic assistance from social workers, referral specialists who facilitated sub-specialty appointments, sliding fees for tests and visits to ease financial burden, and provision of mobile primary care clinic to deliver care in closer proximity to the patient. Specific solutions may need to be tailored to the community’s needs.