As digital technologies are increasingly embedded into daily life, there is heightened interest in the application of electronic health and digital health tools (29–32). This study examined family and service provider attitudes towards WMG-E, a developmental screening and service navigation program that was implemented in remote and regional Australia. The aim of the study was to determine the feasibility and acceptability of WMG-E weblink as a developmental screening/monitoring tool for rural families and local service providers, and examine whether the addition of a service navigator increased access to and uptake of support services.
The findings highlight the growing demand for digital-friendly early childhood services, with the digital nature of WMG-E described as a useful avenue to connect with parents who prefer digital mediums. While CFHS provides a comprehensive and diverse range of support services including telehealth, providers acknowledged the discernible gap when connecting with parents that lean towards non-traditional communication avenues. Through WMG-E’s digital interface, CFHS can now tap into a previously unexplored and rapidly expanding consumer group who desire the versatility of digital healthcare engagement (33). Further, WMG-E enables wider reach to identify people with concerns and hence would benefit from further assessment. This allows those who are identified through the WMG-E screening to be followed up by the state developmental services via the CFHS, thereby increasing efficiency of the limited resources.
For families in remote areas, physical distance presents a significant barrier to health services (11, 12). This is amplified in Australia where nearly a third of the population live in regional or remote locations (13). Service providers described how the weblink allowed families to access developmental screening services without undergoing an extensive journey to their local service provider. Given the limited reach of CFHS in some areas (34), the weblink can address a service gap. It would be particularly helpful in reducing rural families' reliance on travel, enabling them to engage with developmental checks more readily and those with specific needs to be prioritised for assessment by CFHS.
However, it is possible that not all rural families can embrace the accessibility benefits of digital health tools, with providers suggesting that the program’s dependence on internet connectivity might exclude some families. The Australian context presents a pronounced disparity between populations that can effectively use digital resources and those who cannot, often referred to as a ‘digital divide’ (35). Only one third of Australia’s total land area has mobile connectivity, leaving many rural and remote families digitally disconnected (36). Additionally, the financial burden of acquiring and maintaining a stable internet connection disproportionately affects vulnerable populations, leading to their exclusion from digital services (37). Service providers voiced concern over internet related financial strains. They indicated that programs dependent on internet connection might pose accessibility challenges for rural and vulnerable populations. Providing pre-paid internet dockets to remote families as part of the roll-out of such initiatives would help address this.
Studies corroborate that individuals living with a disability, racial or ethnic minorities, low income households, people over the age of 75 years, and people living in remote parts of Australia are less likely to have the financial security to secure internet access (38–40). Additionally, nearly 30% of Aboriginal and Torres Strait Islander people living in remote communities remain without internet (35). Thus, the combination of inadequate rural infrastructure and the financial challenges of maintaining internet connection creates a significant hurdle for priority populations, limiting their ability to engage with digital health services. It is crucial to sustain in-person services for people who cannot leverage the benefits of digital health while efforts are made to strengthen rural network coverage and equitable internet access.
Interestingly, parents did not identify age, English proficiency, or cultural barriers as significant concerns in using WMG-E. However, age-related barriers are unlikely to be raised in this cohort with 90% of parents aged 40 years or younger. It should be noted that racial and minority populations are less likely to use digital health tools (41), increasing their risk of underrepresentation in digital implementation studies. Given that English was the primary language spoken at home for all families, the sample might have limited representation of diverse backgrounds and experiences in this regional/rural cohort.
The global impact of the COVID-19 pandemic reshaped many avenues of care and necessitated healthcare innovations. In NSW, there was a significant reduction in face-to-face services (42). Service providers described how CFHS adopted a virtual care model to minimise health service disruption. While the model was well-received, providers reported significant staffing challenges which they anticipated would persist in a post-pandemic era. WMG-E serves as an example of innovation in remote service delivery with the potential to alleviate staff workload. However, apprehension exists about the efficacy of developmental screening in the absence of a clinician – as such, it is critical that when a concern is identified, parents are connected with relevant services so that the parental concerns can be clarified via a face-to-face consult. Similarly, providers noted that the absence of parent-child interactions as observed by a clinician might overlook concerns if this follow-up engagement with a clinician is not available. Evidence suggests that clinician observation of parent-child interactive practices provides a more accurate characterisation of children’s social-communication ability (43). However, remotely delivered screening tools have yielded equivalent psychometric data to those delivered in-person (44). Regardless, many factors need to be considered to optimise digital administration, such as the involvement of a service provider or navigator throughout the screening process (44). The WMG-E weblink is intended to be completed in collaboration with a service provider who the family has an established relationship with, and in this regard, it is not to be completed in isolation.
Parents expressed concern that when problems were identified via remote use of the weblink, as it was during the COVID-19 pandemic, there was no immediate follow-up to support parents in their queries, explain what the results might mean, or provide guidance in accessing services. Service providers echoed this sentiment, noting that receiving results without supportive care could be a risk for vulnerable families. The limited scope of research investigating actions taken after positive developmental screens (45) makes it difficult to determine the best ways to support families who flag at risk. However, the incorporation of a service navigator to remote screening tools as it was done in the intervention arm of the WMG-E RCT, study will address this issue as the navigator can help parents understand the screening results and guide them towards appropriate services (46).
Supportive care provided by the service navigator might overcome some of the barriers identified of the use of the weblink on its own. Transitions between various healthcare services can be confusing and complicated for patients resulting in fragmented care (47). Service providers indicated that the convoluted nature of the health system posed significant challenges for families. They described the benefits of the service navigator in providing a ‘warm hand over’ and a smooth transition between local services. Service providers also acknowledged the staffing limitations of traditional services that can lead to lengthy wait periods for families. They suggested that the weblink and navigator are particularly beneficial in a rural area with limited services, allowing families to receive supportive care during the waiting period, thereby potentially increasing ongoing engagement and follow-up with positive results. Providing continuity of care via a service navigator is a means to integrate health systems and facilitate better transitioning across care settings (46). In other fields, patient navigation systems have increased participation in both screening and adherence to diagnostic follow-up care after a positive screen (48). Service providers indicated that a navigation system would help CFHS reach families that had been missed. Hence, this system has the potential to increase the rate of both developmental screening and subsequent follow-up with specialist providers in rural areas.
In terms of study implementation, a service provider (SP10) identified a need for increased collaboration between service navigators and CFHS, particularly in recognising and addressing the needs of families. While monthly ‘triage and review’ meetings to collectively identify and support families in need were an original part of the WMG-E implementation, they were disrupted by the COVID-19 pandemic, underscoring the challenges faced in maintaining collaborative practices in restricted service environments.
Implications for Health Practice and Policy
This study underscores the growing demand for digital health services, especially in remote and rural areas where access to traditional health services is a persistent challenge. The WMG-E weblink offers a promising solution to developmental screening barriers faced by geographically isolated families in regional Australia. Its capability to engage parents and reduce the need for physical commutes addresses significant gaps in traditional service delivery. However, there are limitations. The requirement of internet accessibility and its associated financial burden might pose challenges for certain populations. Additionally, while digital tools might offer convenience, they cannot yet fully replicate the depth of clinician observations during face-to-face assessments. The introduction of service navigators can mitigate some of these concerns, offering supportive care post-screening and guiding families towards appropriate care pathways. Service navigation might also enhance care continuity and assist in bridging fragmented health services. Thus, while digital developmental screening tools like WMG-E hold significant promise, they should ideally be integrated into a broader care model, ensuring that families not only have access to digital screening but also receive necessary follow-up care and support with CFHS. Hence, the weblink and service navigator might function best in harmony with CFHS to alleviate staffing challenges and travel burden for rural families where appropriate, while keeping face-to-face visits embedded within routine practice. Outcomes from the RCT will shed light on the effectiveness of WMG-E in this respect.
Strengths and Limitations
This study has several strengths. The use of qualitative approach has provided rich and detailed insights into the end-user’s experiences of the WMG-E platform, offering an in-depth understanding of the context and nuances that quantitative data alone cannot capture. The use of multiple researchers throughout the coding and theme development process ensured research rigor and has allowed a rich interpretation of the data.
The study also has several limitations. The sample was not diverse in terms of gender and ethnicity, with 90% of parents and all service providers identifying as female. The limited inclusion of fathers and male service providers might overlook gender-based differences in outcomes. All participating families and service providers were English-speaking, which could restrict the applicability of the study's results to non-English-speaking populations. However, the WMG-E weblink was made available in other four languages besides English. Insights from a multicultural community, distinct from this study’s scope, are presented separately (49). Another limitation worth mentioning is the fact that all participants had access to the internet and/or digital devices; this study did not include the perspectives of those who lack digital access, thereby precluding findings around comparisons of services experience and engagement given by participating in a digital screening program (like WMG-E) and those who cannot do so because they do not have access to internet or mobile device.