As Rebecca Cassidy noted, during the last decades of the 20th century, gambling (in the UK) was transformed “from an activity that was tolerated, to a business to be encouraged” [31, p. 21]. This meant that gambling legislation “was domesticated,” and gambling policies were primarily aimed at promoting business, despite general agreement that gambling constituted a public health problem [32]. The adjustment of gambling legislation to promote gambling rather than to prevent the problems caused by its excessive use is a phenomenon that has spread in many countries, especially since the appearance of online gambling, at least in the case of Spain [33].
Governments and companies have argued for responsible gambling policies as a requirement for the promotion of gambling as a business activity. The main postulate of the responsible gambling model is that people should have truthful information about how gambling works and its consequences, as well as its effect on gamblers’ behavior, so that they can decide rationally whether to gamble [9]. Based on this postulate, the gambling industry and governments have developed strategies to provide information about gambling and gamblers’ behavior that is intended to reduce the associated risk. This is the basis of responsible gambling policies, which focus on individual responsibility, minimizing the duty of care owed by governments and the gambling industry [34]. However, there has been a substantial increase in spending on online gambling in Spain, despite the information on responsible gambling provided by gambling companies [35]. The responsibility for responsible gambling should not lie with the gamblers but, rather, should be placed on the administration that regulates gambling [36] and the operating companies [37].
Nevertheless, while responsible gambling strategies based on providing information are necessary, they are not sufficient to prevent gambling addiction in society. In the absence of more effective measures, as setting spending limits [38, 39] information and education campaigns are ineffective in preventing the harms of gambling at the population level.
The main conclusion of this study is that accurate information about the consequences of gambling (losing one-third to two-thirds of the money spent in gambling), accompanied by sufficient time to reflect on these consequences, had no effect on the number of bets placed by gamblers in an online slot machine. In brief, this information about gambling and the associated risks could not prevent gambling behavior and, consequently, gambling disorder.
These results indicate that truthful information is necessary, but not sufficient to prevent either excessive gambling or gambling disorder in society. Information should always be accompanied by regulatory measures based on the principles of learning psychology applied to social contexts. In the case of gambling, there are, at least, three additional features that explain why the information is insufficient to prevent gambling addiction.
First, gambling is potentially addictive [4]. This means that regardless of the information provided, exposure to gambling and the consequences thereof will result in the need to gamble. Therefore, there will be some people who will play repeat edly and will experience problems with gambling.
Second, most of the diagnostic criteria for a gambling disorder (tolerance, withdrawal syndrome, 'chasing', an inability to control gambling) encourage excessive gambling, especially by pathological gamblers [40]. Such gamblers recognize the risks of gambling as they have already suffered first-hand. Many pathological gamblers want to stop gambling, but they cannot.
Third, gambling companies also encourage excessive gambling. Considering that the expected value of all games is in the companies’ favor, the more a player gambles, the more likely he/she is to lose. In market economies, gambling companies prioritize profits (the money that gamblers lose) by means of gambling rules and conditions that always favor the companies. It is naive to suggest that such companies (many of which are transnational corporations based in tax havens) are concerned about anything other than their profit (money from gamblers). Thus, the most profitable clients are the pathological or problematic gamblers [13, 14, 15].
Thus, from a public health perspective, gambling acts like a virus [41], as its structural characteristics and commercial endorsements favor increased gambling behavior in society generally, leading to adverse health consequences.
These findings have been demonstrated in Spain. In Spain, online gambling was legalized in 2011; the government demanded that online gambling companies develop a responsible gambling strategy based, principally, on notices about the risks of gambling and sensible recommendations; this strategy has not worked. Since the legalization of online gambling, gambling spending has grown exponentially and currently exceeds the combined spending on all traditional games (e.g., casinos, machines, lotteries, and bingos) [35]. Within 3 years of its legalization, online gambling has become the second leading cause of gambling addiction in patients undergoing treatment for gambling disorder, and the leading cause in people under 26 years of age [33]. Among school-going individuals aged 15–19 years, gambling addiction has reached epidemic levels. Minors have a higher prevalence of gambling than the general population [18] despite the recommendations and suggestions on all online gambling web pages. Although the government has established a Responsible Gambling Advisory Council, the gambling companies offer awards for gambling skill and organize conferences and symposia, which are all for show, because no evidence-based procedure preventing gambling addiction has been implemented.
Responsible gambling policies should feature strategies that allow gamblers to make appropriate decisions. However, information that gamblers should consider is usually offered only on web pages or in brochures placed on the information counters of gambling rooms. Some of the most common recommendations are a) Play in moderation as a means of entertainment; b) Decide how much money you can lose and do not exceed this figure; c) Do not play to recover losses; d) Do not play to avoid boredom or overcome discomfort; and e) Do not drink alcohol while you play. These are the responsible gambling strategies determined by gambling companies and required by the Spanish government. The recommendations are logical, but very difficult to implement, especially if they are only recommendations printed in a brochure or hidden on a web page. Such recommendations are not in line with the research evidence on effective message content. A gambler does not read brochures prior to playing and does not search gambling websites for information on how to gamble responsibly. Such recommendations are much less effective than the marketing and advertising strategies used to induce gambling. Gambling companies meet the responsible gambling standards, but this has not prevented the growth of pathological gambling among adolescents. On the contrary, a new public health problem has been generated [18].
Pop-up messages are considered one of the most promising responsible gambling techniques, but only if they dynamically affect player behavior [21, 22]. However, in this study, dynamic pop-up messages describing losses did not significantly reduce the number of plays made by players who did or did not fulfill at least one of the nine DSM-5-TR pathological gambling criteria. Clearly, in this study, the pop-up messages that reported losses did not reduce betting. Furthermore, no differences were found between at-risk gamblers and gamblers who did not meet any pathological gambling criteria. Thus, information alone cannot reduce gambling behavior in a real setting. The numbers of bets placed by gamblers meeting 1–3 criteria of a gambling disorder and by problem-free gamblers did not differ. It seems that the structural characteristics of online gambling encourage repeated behavior that overrides information on the negative effects of gambling [42].
In conclusion, to prevent gambling addiction, measures other than the provision of truthful information are required. The main problem with responsible gambling models is that they consider gamblers responsible for their disorder, while placing little or no emphasis on harm-inducing gambling policies [43]. The focus of attention should be not on the patient (that is, the gambler) but on the cause of the addiction (that is, the gambling companies). Therefore, health policies should move beyond the current responsible gambling model [34] and, instead, regulate gambling according to the principles of ethical gambling [36], there by applying moral limits to the market [44]. Anything less is merely show.
Few experiences are available from other countries, such as New Zealand, where the government recognizes gambling as a public health issue and has developed an integrated problematic gambling strategy focused on public health, which includes preventing and minimizing the harm from gambling [45]. In other countries, such as Sweden and the Netherlands, a “duty of care” policy has been included in the legislation. Despite this, the content of these policies is focused more on monitoring players than products [46].
In Spain, daily and monthly limits have been placed on the amount of money that can be bet, which is a substantial improvement over the current regulations, which actually promote online gambling. In total, 83 online gambling websites are authorized to operate in Spain, many of which are run by the main transnational gambling companies. Players can switch between websites and spend huge amounts of money.
To prevent players from exceeding the legal limits by betting on multiple websites, the websites can be forced to operate on a single state-controlled platform. This solution has been proposed by the Parliament of Uruguay as a potential online gambling law and can be an effective method to prevent gambling disorder.
Another solution has been proposed by the ethical gambling model [36] in the form of a personal gambling smart card (PGSD) issued by the government, which would be mandatory for all types of electronic gambling (online and EGMs). The PGSD would record all gambling wins and losses with the aim of preventing large daily, weekly, or monthly losses by blocking gambling for the rest of the day, week, or month when the gambler reaches a limit previously established by the government.
Other strategies designed to prevent or minimize gambling-related problems should also focus on the structural characteristics of gambling in addition to the gamblers [47, 48]. Some of the structural characteristics include restricting gambling speed [49], increasing the time interval between the bet and outcome [50], reducing the maximum bet size [45], diminishing the percentage of win, or reducing the frequency of “near-miss” outcomes on electronic gaming machines [51]. Studies have found that damage minimization strategies that take into account cultural, regional, and personal factors are effective [52].
This study has certain limitations. The study participants played with the money that they had been provided. It is unclear whether similar results would be obtained if the players played with their own money or had self-imposed spending limits.