In the present study, using neuroimaging it was shown that participants can objectively differentiate between odors of similar percept. This was based on a detailed comparison of neural processing underlying the perception of vanillin, vanitrope and vanillyl ethyl ether (VEE). Initial psychophysical assessments indicated no significant differences among the odors in terms of intensity, pleasantness, or familiarity. However, upon closer examination of central processing mechanisms using fMRI, similar and overlapping activation patterns were observed across the olfactory, reward, memory evoked, feeling of pleasantness, and attentional processing regions of the brain when participants perceived the odors. Subsequent analysis employing independent sample t-tests highlighted a significant increase in activation within the parahippocampal gyrus and left amygdala specifically during the perception of vanillin compared to vanitrope and VEE. Further investigation through post-hoc tests on the regions of interests, revealed a significant difference between vanillin and VEE for right hippocampus, suggesting specific emotional responses during memory retrieval and a sense of familiarity towards vanillin, likely due to its resemblance to the familiar scent of vanilla and the potential influence of repeated exposure to the most common, popular odor with various applications, vanillin, also documented to influence people’s mood and arousal (de Wijk & Zijlstra, 2012). Also, familiarity ratings of vanillin correlated positively with the contrast estimates of activations in the right OFC when perceiving vanillin odor. Neuroimaging, as hypothesized, assisted in identifying vanillin's familiarity, which resembles vanilla more closely than vanitrope and VEE. This was supported by activation in regions associated with olfactory discrimination, recognition of retrieved memory, as well as controlling judgments, specifically the right OFC (Frey & Petrides, 2002). Additionally, activation in the right hippocampus suggests a potential role in consolidation of odor- induced memory (Martin et al., 2007; Silkis, 2023).
Olfactory information ascends directly to the olfactory-related limbic structures, including piriform cortex, entorhinal cortex, amygdala, hippocampus, OFC, and thalamus. These areas overlap with the emotional, and recognition memory region. Involvement of these brain regions in human olfaction has been confirmed by several neuroimaging studies, sharing common substrates of the olfactory and emotional system (Gottfried et al., 2004; Masaoka et al., 2012, 2014; Rolls, 2004). Entorhinal cortex and amygdala, part of primary olfactory regions, converge information to the OFC, where higher-order processing including smell identification and emotional labelling takes place (Rolls, 2011). In this study, results from conjunction analysis showed activation of these regions, explaining the olfactory processing with its identification and interpretation. Interestingly, our findings from between odor contrasts indicated increased activation in the left amygdala and right parahippocampal gyrus when participants perceived vanillin compared to vanitrope, hinting the importance of amygdala towards assocative learning accounting for the likelihood of a familiar odor, vanillin, based on previous experiences (Spence, 2022). Previous work by (Sakikawa et al., 2023) indicated that amygdala plays an integral role in odor recognition and detection with parahippocampal gyrus acting as support system in memory processing (Naya, 2016). Similar activations in the left amygdala along with brain stem and superior temporal gyrus were found for contrast vanillin > VEE. This might reflect the role of brain stem and part of the temporal cortex towards the systematic and hierarchical processing of the perception, discrimination, and recognition of odors ; as reported by (Savic et al., 2000) in a PET study.
To delve deeper into the neural mechanisms underlying odor perception, beta estimates of these regions were extracted and compared between the different odors. The present results suggested an involvement of the right OFC in associating vanillin odor with the familiar scent of vanilla, highlighting its role in distinguishing between olfactory stimuli with similar perceptual qualities. Interestingly, despite consistent activation patterns of the OFC for the various vanillin-related compounds, it stood out in the processing of the familiarity of vanilla-related aroma. This can be explained by the concept of orbitofrontal “reality filtering” which is a memory control mechanism, allowing one to filter memories and thoughts in relation to ongoing reality. Limbic system has its contribution to the memory control. While hippocampus along with the posterior limbic system is necessary in encoding long term and episodic memories (Squire et al., 2004), posterior medial OFC along with anterior limbic system is involved in the sense whether an activated memory relates to the present task or not (Schnider, 2013), with familiarity being key to separate them (Liverani et al., 2020). Furthermore, a negative correlation was observed between contrast estimates of the right hippocampus and vanitrope familiarity ratings, indicating that the hippocampus does not evoke memories when perceiving vanitrope, indicating its unfamiliarity with vanilla. This negative correlation can explain decreased activity in the hippocampal regions which contributes to the ability to judge whether or not an item has been previously experienced based on familiarity-like processes (Bird, 2017). Both the OFC and hippocampus are intricately linked to emotional processing and memory consolidation (Watanabe et al., 2018). These results are in line with previous literature where the right OFC associates with odor discrimination, identification, and recognition of experienced memory, with the elicitation of pleasant emotions in response to odors (Gottfried et al., 2002). While the hippocampus, as part of the limbic system, shares neural networks with the OFC, contributing to the binding of contextual information and retrieval of odor-induced memories (Levy et al., 2004; Spaniol et al., 2009).