The main aim of this study was to examine the relationship between adherence to the PHD) and dietary costs among older adults in Tehran, as well as to identify sociodemographic factors linked to these cost differences. Our findings show that higher PHDI scores are generally linked to lower dietary costs. However, this inverse relationship was not significant among single individuals and those with lower incomes. This suggests that while adherence to the Planetary Health Diet can be economically beneficial, these benefits may differ based on individual sociodemographic factors.
Most studies in the literature have found that healthier diets are generally more expensive. The first demonstration of a linear relationship between diet quality and cost was observed in the 1999 study in the UK Women’s Cohort Study. 38. As the diet quality, assessed by the Healthy Diet Index, improved, the daily expenditure on food also increased. This positive relationship between diet quality and cost was reaffirmed in the same cohort of women in 2013 39. A systematic review of studies investigating the link between diet quality and cost found that healthier diets tend to be more costly 40. However, it emphasizes that although potato chips, sweets, and biscuits are more costly per kilogram when priced in euros, compared to low-energy-density foods such as apples, tomatoes, and carrots, they are cheaper when evaluated in euros per 100 kcal. This difference arises because apples, tomatoes, and carrots contain more water compared to sweets and fats, as observed by Atwater in 1896.
Studies have demonstrated a direct correlation between higher nutrient density scores and increased cost per calorie 41,42 . Yet, there was significant variability in both nutrient density and cost within the different food groups 43 . For instance, it has been demonstrated that the cost of vegetables varied, with not all being equally expensive. Also, a meta-analysis of food prices collected after the year 2000 revealed a smaller gap of $1.5 (on average across 10 different countries) between the cost of the healthiest dietary patterns and the least healthy ones 6 . In this study, when comparing nutrient-based patterns, the price per day did not show significant differences.
In contrast, our study aligns with a smaller body of research suggesting that it is possible to follow a healthy diet at a lower cost. One study demonstrated that the cost per calorie of a convenience diet was 24% higher than that of a healthy diet 44. A Japanese study revealed that a higher monetary cost of dietary energy was linked to increased consumption of fat, oil, meat, and energy-containing beverages, while there was a decreased consumption of cereals 45. Studies investigating the economic effects of enhanced diets have shown that improved diets can significantly reduce food expenditures 46,47. This research demonstrated that the group that received nutrition education not only lowered their food costs but also boosted their intake of essential nutrients 46. Furthermore, a study conducted in Spain found that women who were encouraged to adopt a Mediterranean-style diet in Canada did not report an increase in their food expenditures 48.
One possible explanation for the inconsistent results could be differences in how food costs were measured across studies. A study examining the assumption that healthy diets are more expensive, compared prices of healthy and less healthy foods using three distinct metrics: the cost per food energy unit, the cost per edible weight unit, and the cost per average portion 49. Except for the price of food energy, the study reveals that healthy foods are generally less expensive than less healthy options (defined as foods high in saturated fat, added sugar, and/or sodium, or having minimal nutritional value). Therefore, this research suggests that the choice of metric for assessing food prices significantly influences which foods appear more costly. Indeed, since the price per calorie fails to consider the quantity of food consumed, it is not an accurate proxy for actual out-of-pocket food expenses 50,51.
Another factor contributing to the lower dietary cost associated with higher PHDI scores is the scoring system itself: consuming more meat results in a lower PHDI score, and while dairy intake is beneficial up to a certain threshold, excessive consumption can also reduce the score. In March 2020, fruits, red meat, and dairy products were identified as the top three contributors to the cost of a desirable food basket in Iranian society, accounting for more than half (56%) of its total cost 52. This suggests that replacing meat with plant proteins and limiting dairy consumption to some extent, as promoted by the PHDI, can result in significant reductions in overall dietary expenses. This hypothesis is supported by one study demonstrating that individuals who follow plant-based diets, especially vegans, incur lower food expenses compared to omnivorous individuals 53.
By conducting subgroup analysis according to marital status and income, the association between PHDI and food cost was weakened, implying that socioeconomic and demographic factors may mediate the relationship between PHDI and food cost. Prior research has firmly established that socioeconomic status and demographic factors can influence the relationship between diet cost and diet quality 4,5,54–57. In a study investigating the link between monetary value and diet quality, it was found that the positive correlation between the monetary value of the diet and dietary quality, was influenced by factors such as gender, race, and poverty status 57.
One strength of our study is that it is the first to investigate the relationship between the Planetary Health Diet Index and dietary costs in Iranian population while also considering socioeconomic and demographic factors. Another key strength of this study is the use of the Planetary Health Diet Index (PHDI) to assess adherence to the EAT-Lancet dietary guidelines. This study's scoring system is incremental, setting it apart from other systems that rely on binary assessments 58,59. Moreover, consumption data for 151 items from the FFQ were paired with both Iranian Statistics Center data and retail prices and the price data were aligned with the same period as the consumption data. However, there are some limitations worth noting. Firstly, the study utilized a cross-sectional analysis, which enables the identification of associations but does not allow for the establishment of causation. Secondly, food consumption was assessed using a Food Frequency Questionnaire (FFQ), which has inherent limitations, such as a restricted food list and the potential for dietary misreporting bias. Thirdly, we did not assess food consumed away from home, leading to potentially inaccurate food cost estimations. Our method assumes that all foods are purchased at retail prices and prepared at home, which may underestimate the true variability in food prices and the costs associated with individual food consumption. Also, variations in food costs due to home preparation, purchasing food away from home, differences between brand-name and generic or low-cost options, and seasonal price fluctuations are overlooked when using average prices. Also, we did not account for food waste, which could affect the accuracy of our calculations of food costs by potentially underestimating the true expenses associated with dietary habits 60.
In conclusion, our study sheds light on the complex relationship between adherence to the PHDI, dietary costs, and socioeconomic factors among older adults in Tehran. We found that higher PHDI scores generally correlate with lower dietary costs, although this association was not significant among single individuals and those with lower incomes. This underscores the variability in economic benefits associated with adopting a Planetary Health Diet, influenced by individual sociodemographic characteristics. Future research should focus on longitudinal studies for assessing dietary behaviors to inform effective public health policies aimed at promoting affordable, sustainable and nutritious diets for all segments of the population.