As the population over the age of 60 is expected to rise rapidly in the coming decades due to low fertility rates and longer life expectancy, approximately one in six individuals is projected to be aged 60 or older by 2050 (Han & Lee, 2020). This trend reflects a transition to an aging society. Aging often brings about declines in both physical and mental health, along with shifts in social networks, potentially hindering seniors' engagement in daily interactions within their families and communities (Fernández-Mayoralas et al., 2015). Despite these difficulties, participating in recreational activities can mitigate the impacts of aging on both physical and mental health, while also fostering social connections and enhancing the overall well-being of older adults. Physical activity is particularly emphasized among the leisure pursuits of older adults, with guidelines recommending a variety of activities such as balance training, aerobic exercises, and muscle strengthening for those aged 65 and above (Piercy et al., 2018). UNESCO recommends expanding physical activities to reduce medical expenses for the elderly. This implies that preventing illness through exercise before it occurs can be a fundamental solution to the exponentially increasing medical costs for seniors, rather than providing medical treatment after they become ill. Research increasingly highlights the numerous health benefits of physical activity, including the prevention and management of chronic diseases and conditions (Hayes & Kriska, 2008).
As interest in diverse leisure activities continues to grow among older adults, Han-gung, a traditional Korean sport that combines elements of archery and darts, has emerged as a popular and accessible option in South Korea (Kwon et al., 2019). To elaborate on what Han-gung specifically is, it is a fusion of the traditional Korean games of Toho (a game involving throwing arrows into a jar) and Gukgung (Korean archery), along with elements from the Western sports of archery and darts. Han-gung utilizes specialized equipment designed to ensure safety, incorporating unique Korean IT technology. Recently, it has become a prominent sport among the elderly in Korea. Han-gung requires a level of concentration and skill similar to that of archery when throwing, and achieving high scores necessitates maintaining a consistent and stable posture (Kwon et al., 2019). Han-gung, in particular, is a new sport that naturally engages both hands and both hemispheres of the brain (left and right), enhancing concentration, contributing to physical balance development, and fostering emotional intelligence (EQ) (Hu & Kwon, 2016). Additionally, it helps prevent degenerative diseases such as shoulder stiffness, frozen shoulder, and dementia. Therefore, exploring the antecedent variables influencing the intention to continue participating in han-gung can contribute to the promotion of elderly health and growth of the senior sports.
To explore the factors that affect the desire to persist in practicing han-gung, this study employs the Theory of Planned Behavior (TPB). Evolving from the theory of reasoned action (TRA), TPB has emerged as a widely recognized framework for comprehending human behavior across diverse fields in recent years (Kim & Jeong, 2024; Ulker-Demirel & Ciftci, 2020). This theory posits that an individual's inclination to adopt a behavior is shaped by their attitudes towards it, subjective norms, and perceived behavioral control (PBC) (Yu & Jeong, 2022). A stronger intention to engage in the behavior is associated with an increased probability of actually carrying it out (Kumar & Nayak, 2023). Moreover, according to prior research, motivation can influence attitudes (Lee, 2019). Lee (2019) viewed motivation as the fundamental driving force toward a particular goal, suggesting that attitudes are shaped by various motivations. Therefore, in this study, we analyze whether the motivation to participate in han-gung influences attitudes. Moreover, in order to distinguish this study from previous research, the present study investigates how social support moderates the relationships. Elderly individuals who receive significant social support are inclined to sustain positive attitudes and behaviors during their physical exercises, benefiting from assistance provided by their social network (Kang & Jeon, 2022). Hence, exploring the moderating role of social support in the relationships among attitudes, subjective norms, and PBC on behavioral intention is a worthwhile pursuit.
Therefore, utilizing the TPB framework, this study aims to fill several gaps in current research by investigating (1) the impact of participation motivation on attitudes; (2) the influence of attitudes, subjective norms, and perceived behavioral control (PBC) on behavioral intention; and (3) the moderating role of social support on these variables.
Theoretical Background and Research Hypotheses
Theory of Reasoned Action & Theory of Planned Behavior
Human cognition is predominantly rational, as individuals' actions are largely driven by rational deliberations and calculations aimed at maximizing their self-interests (Fishbein & Ajzen, 1975). Expanding upon this notion, they introduced the Theory of Reasoned Action (TRA) to elucidate and forecast economic and social phenomena. In addition to prioritizing rational judgment and maximizing benefits, TRA incorporates the principle of choice and exchange, suggesting that individuals endeavor to efficiently allocate their limited resources. Furthermore, TRA encompasses the concept of 'expectations and actual outcomes,' positing that individuals anticipate desired results from their actions and act accordingly.
TRA posits that components of such rational behavior consist of attitudes and subjective norms (Kim et al., 2020). Attitudes play a significant role across diverse domains including social psychology, marketing, and education, facilitating comprehension and anticipation of human psychology and behavior. Attitude denotes an individual's overall assessment or viewpoint regarding a specific object, subject, or conduct. It may manifest as positive or negative, affinity or aversion, and favorable or unfavorable (Ajzen & Fisbbein, 1974). In the context of sports, attitude can be described as an individual's overall assessment or perspective on a specific sport, exercise, or athletic behavior. It reflects their general feelings, beliefs, and opinions toward sports participation, encompassing elements such as enjoyment, significance, interest, and satisfaction. Attitudes can be generally comprised of two key components. The first aspect to consider is the cognitive dimension, which pertains to an individual's beliefs or understanding. For example, someone expressing sentiments like "Participating in han-gung is essential to me" or "Engaging in han-gung holds significance" indicates positive beliefs and understanding about han-gung. Secondly, attitudes encompass the affective aspect, revealing the emotions individuals feel toward han-gung. Expressions such as "I enjoy han-gung" or "Han-gung brings me joy" signify positive emotions linked to han-gung.
Subjective norm refers to the perceived social influence that motivates an individual to engage in (or abstain from) a specific behavior (Moon, 2021). As social creatures, humans have an innate tendency to conform to the expectations of their social environment during interactions, thereby greatly increasing the likelihood of engaging in corresponding behaviors (Yu & Jeong, 2022). If individuals perceive favorable assessments from their peers regarding han-gung participation, they are more inclined to choose to partake in the activity. Conversely, if their peers express unfavorable opinions about han-gung, individuals are more likely to opt out of engaging in it. Attitudes and subjective norms differ in their origins: attitudes stem from individual experiences and perceptions, whereas subjective norms are shaped by external influences, such as societal expectations and peer pressure. This distinction highlights the interplay between personal beliefs and social pressures in shaping behavior.
Introduced to the world, the TRA was widely embraced by researchers until the late 1990s, when certain shortcomings came to light. For example, individuals involved in han-gung might exhibit positive attitudes towards participating in the sport, with support from family and friends. However, factors like physical injuries or personal obligations could hinder their ability to engage in han-gung. Such scenarios involve behavioral aspects that individuals may struggle to control, impacting their intentions (Yu & Jeong, 2022). In response, Ajzen (1991) proposed the TPB as a means to address the TRA's limitations by integrating PBC. PBC is the third determinant of behavioral intention, representing an individual's perception of the ease or difficulty associated with carrying out a behavior, considering internal and external constraints such as skills, resources, and environmental factors (Ajzen, 1991). While attitude and subjective norms can forecast behaviors that individuals may willingly engage in or refrain from, the inclusion of PBC in the model aims to elucidate behaviors that are not solely determined by the individual's volitional control.
Participation Motivation
From a sports science standpoint, it can be argued that motivation is among the pivotal factors influencing individuals' engagement in sports participation (Wallhead & Ntoumanis, 2004). Hence, motivation stands out as the most reliable indicator of an individual's dedication to future sports and physical endeavors (Iso-Ahola & Clair, 2000), and in turn, owing to the considerable advantages for health linked with engaging in physical activities and sports, motivation manifests as an intrinsic impetus, a fervent longing, or a potent compulsion originating from within oneself, propelling individuals toward the attainment of their objectives. Self-Determination Theory (SDT), which explains that autonomous actions lead to higher motivation and satisfaction, suggests that the motivation for engaging in sports is multifaceted, encompassing intrinsic, extrinsic, and amotivation components (Deci & Ryan, 2013; Vallerand, 1997). Intrinsic motivation is associated with internal satisfaction, pleasure, and a sense of mastery in a particular domain, driving individuals to engage in activities for the sheer enjoyment and personal fulfillment they provide (Deci & Ryan, 1985). This form of motivation fosters deeper engagement and persistence, as individuals are propelled by their inherent interest and the gratification derived from the activity itself, rather than external rewards or pressures. In contrast, extrinsic motivation is defined by external rewards or incentives (Mallet, 2005), where individuals engage in an activity primarily as a means to an end rather than for the intrinsic enjoyment of the activity itself. This implies that the commitment to the activity is driven by external goals rather than personal interest. More specifically, individuals engage in the activity with the intention of achieving tangible outcomes, such as acquiring external rewards or gaining recognition for their efforts. Lastly, amotivation, the lowest level of motivation, resembles learned helplessness and signifies a lack of motivation to participate (Abramson et al., 1978).
Social Support
Social support is articulated as the perceived or tangible assistance individuals receive from non-professional networks, including both formal support structures and informal interpersonal connections, which play a vital role in enhancing individuals' adaptive capacities and overall well-being (Gottlieb & Bergen, 2010). Social support can comprise both instrumental and emotional dimensions. Instrumental support entails the giving and receiving of practical assistance in daily tasks or during times of necessity. Within the sports domain, this type of support includes facilitating athletic endeavors by offering and receiving practical aid, such as providing training gear, arranging transportation for competitions, or assisting in physical rehabilitation. Such assistance goes beyond financial support, incorporating tangible resources and services that actively contribute to athletes' engagement in sports activities and aspirations. Promoting elderly involvement in han-gung might entail ensuring accessible training venues equipped, coordinating transportation logistics for attending practice sessions or events, and offering guidance on specialized physical routines aimed at enhancing their physical capabilities. On the flip side, emotional support encompasses the expression of emotions, empathy, and affirmation within interpersonal connections. This encompasses social interaction components like discussing personal issues or sentiments and offering advice on individual concerns (Rodrigues, Gierveld & Buz, 2014). Emotional support for elderly individuals engaging in han-gung revolves around fostering an environment of support characterized by shared emotions, empathetic understanding, and acknowledgment. This entails creating opportunities for open dialogue where seniors can articulate their emotions concerning their han-gung endeavors, demonstrating empathy by comprehending and acknowledging their obstacles and accomplishments, and validating the importance of their engagement and contributions to the sport. Furthermore, emotional support may involve nurturing social bonds among elderly participants, instilling a sense of community and camaraderie within the han-gung milieu, and providing encouragement and motivation to persevere in their involvement despite adversities.
Research Hypotheses Development
Previous studies consistently indicate that motivation is a key in improving attitudes. For example, Wang & Noh (2024) aimed to ascertain the motivational factors driving Chinese individuals to engage in camping activities, and assess the influence of perceived risk on camper attitudes and behavioral intentions and found that motivational factors, such as affinity for nature and escapism from daily routines significantly influence attitudes toward camping activities. Cho, Hussain & Kang (2023) explored the impact of intrinsic motivation on attitude and intention to participate in exercise and indicated that motivation directly affected attitude. According to Bae et al. (2023), customers’ motivations for employing serving robots significantly affect their attitudes and intentions to revisit restaurants, with the study showing a positive impact of these motivations on attitudes. Hence, we propose the following hypothesis:
H1: Participation motivation positively influences attitudes.
Existing literature steadily supports the significance of attitudes, subjective norms, and PBC in forming behavioral intentions. Wang et al. (2023) examined the psychosocial determinants of physical activity levels using a theoretical model based on the TPB, revealing that both attitude and PBC positively correlate with intention. Similarly, Seonwoo and Jeong (2021) investigated the structural relationships between mentoring, attitudes, subjective norms, PBC, and intentions for a taekwondo career, finding that attitudes, subjective norms, and PBC have positive effects on intentions. Valois et al. (2020) aimed to deepen the understanding of motivations among older Canadians and found that the three TPB variables significantly influence intention. Hence, these observations contribute to the following hypotheses:
H2-1: Attitudes positively influence behavioral intention.
H2-2: Subjective norms positively influence behavioral intention.
H2-3: PBC positively influences behavioral intention.
Regarding the moderating role of social support in the relationships between attitudes and behavioral intention, subjective norms and behavioral intention, and PBC and behavioral intention, it has been previously discussed that attitudes, subjective norms, and PBC are anticipated to have a positive impact on behavioral intention. Prior research has also indicated that social support is crucial in fostering intention. For instance, Jeong and Kim (2019) examined the impact of social support on the intention to continue exercising and found that all sub-factors of social support positively influence intention. Conversely, there is a paucity of research exploring the relationships between social support and attitudes, subjective norms, and PBC. Therefore, we propose the following hypotheses:
H3-1: Social support moderates the influence of attitudes on behavioral intention.
H3-2: Social support moderates the influence of subjective norms on behavioral intention.
H3-3: Social support moderates the influence of PBC on behavioral intention.
After reviewing the available literature, we utilized the conceptual framework depicted in Fig. 1.