To our knowledge, this is the first study to investigate enablers and barriers influencing preconception dietary behaviour change in women of reproductive age using a mixed-method approach, in conjunction with COM-B model. Findings contribute to the current literature by identifying a range of enablers and barriers influencing preconception dietary habits, recognising that certain determinants of behaviour change may lie beyond women’s control. Through the integration of quantitative data derived from the online survey regarding the elements of the PDEBS, alongside the detailed insights provided by the qualitative study, we have obtained a thorough and contextually rich understanding of the enablers and barriers to preconception diet
In the capability domain, our findings highlight a high level of awareness among women regarding the crucial importance of a healthy diet before conception, not only for their personal wellbeing but also for ensuring a healthy pregnancy and baby. This aligns with previous research, recognising the essential contribution of knowledge towards shaping positive health behaviours before conception (31). It is crucial to acknowledge, however, that both our study and the COM-B model acknowledge the complex nature of behaviour change. While knowledge is undeniably important, existing research has also shown that knowledge alone may not invariably translate into behavioural changes (32).
In terms of skills, while the quantitative results highlighted remarkable self-reported skills related to using social media, the qualitative data revealed concerns about the complexity of navigating the digital landscape, emphasising the importance of critical appraisal skills. Women expressed difficulty in distinguishing between trustworthy and misleading online content, emphasising the need for enhanced digital literacy. These findings resonate with prior research, indicating challenges in comprehending numerical data (33) and evaluating nutritional content (34). While there has been positive acceptability and engagement with the use of preconception digital interventions (35), our study suggests that women need to be empowered with practical skills as well as ability to critically assess information encountered online. Future interventions and educational programs should consider addressing these intricate challenges to promote a holistic and well-informed approach to preconception dietary choices.
Social support emerged as a key enabler of healthy dietary behaviours, consistent with previous research, emphasising the role of social networks in shaping health-related behaviours and further highlighting the importance of leveraging existing social networks as a resource for promoting positive dietary behaviours among women (36, 37). Supportive family members, friends, and peers can provide encouragement, motivation, and practical assistance, facilitating adherence to a healthy preconception diet. However, conflicting family preferences, particularly those of children, and time constraints posed significant barriers to maintaining a healthy preconception diet. Household dynamics, including varying dietary preferences among family members, can create challenges in adopting and sustaining dietary changes (38, 39). Additionally, time pressures resulting from work, caregiving responsibilities, and other commitments may limit women’s ability to prioritise meal planning and preparation (40). These findings highlight the need for interventions that address familial influences and time constraints to support women in making healthier dietary choices during the preconception period. Initiatives such as promoting workplace flexibility and equity to accommodate time constraints, along with offering parenting classes for partners to share caregiving responsibilities, could alleviate some of these challenges and promote healthy dietary habits among women. Financial constraints and the easy availability of unhealthy foods, often high in calories, sugar, sodium, and unhealthy fats and contributing to poor nutritional outcomes (41), further exacerbate these challenges. Policy interventions aimed at addressing food pricing and availability, such as subsidies for healthy foods and restrictions on marketing of unhealthy products, could help mitigate financial barriers and promote equitable access to nutritious foods for preconception women (42, 43).
Beliefs in the benefits of a healthy preconception diet, alongside women’s confidence in their ability to maintain to healthy eating habits, were identified enablers, consistent with prior research emphasising the significance of self-efficacy and outcome expectancies in behaviour modification (44). Recognising the advantages associated with consuming a nutritious preconception diet, such as improved maternal and fetal health outcomes, motivated women to prioritise their dietary choices. Emotional responses to food selection emerged as key determinants, highlighting the necessity to address both affective and cognitive dimensions in dietary interventions. Women's emotional connections to food, including comfort or stress-induced eating patterns, or disliking the taste of healthy foods, significantly influenced their dietary decisions. Strategies targeting emotional regulation and coping strategies may therefore be essential components of comprehensive dietary interventions. The presence of specific goals, such as enhancing maternal and fetal health, managing weight, and serving as a positive role model, were identified as influential motivators, aligning with previous investigations on the efficacy of goal setting and motivation in promoting health behaviour change (45, 46). Hence, women who establish clear and attainable goals related to their dietary habits are more likely to maintain healthy eating behaviours throughout the preconception period.
While our study provides valuable insights, it is essential to acknowledge several limitations. Firstly, our sequential explanatory approach, while offering depth, may have overlooked less-explored factors. Alternative mixed methods design, such as sequential exploratory approaches, might have facilitated the identification of additional enablers and barriers, albeit participants were encouraged to talk freely and not be constrained by the barriers and enablers suggested in the semi-structured interviews. Secondly, the piloted PDEBS may have limited response variability and potentially overlooked certain enablers and barriers. However, utilising a mixed-method approach enabled us to capture supplementary factors through qualitative analysis. Furthermore, our qualitative study exclusively focused on interviewing women from Australia due to financial and logistical limitations, potentially limiting the generalisability of our findings to other countries, albeit barriers and enablers were similar across countries. Despite these limitations, the online survey facilitated the inclusion of a large cohort of women, ensuring adequate statistical power for our analyses.