Smartphone use among rural middle-aged and elderly people directly reinforces health-promoting behaviour
In this study, it was revealed that smartphone use among rural middle-aged and elderly people could directly reinforce health-promoting behaviour. Health-promoting behaviour requires individuals to exert subjective initiative, in which knowledge plays an important role[33]. With the rapid development of digital technology, many types of health information are presented in electronic form, and the internet has become an important source of health information for people[34]. Numerous previous studies have shown that smartphones provide channels for middle-aged and elderly people to obtain information and education, and that middle-aged and elderly people can use smartphones to obtain online health information and learn ways and methods to search for and acquire health knowledge, which will be conducive to the accumulation of their health knowledge [11, 35, 36], and that knowledge is one of the important prerequisites for behaviour change, which in turn can guide middle-aged and elderly people to adopt healthier behaviours[37]. Xavier et al analysed data from 5,900 older people in the English Longitudinal Study of Ageing and found that internet use was associated with weekly moderate to vigorous exercise, more frequent daily consumption of fruit and vegetables and less smoking[38]. In addition, relevant studies on rural groups have indicated that rural residents who often use smartphones are more inclined to adopt digital tools for health promotion, consider diverse sources of digital health information and explore various digital health-promoting behaviours, such as searching for health information and health status management and tracking improving, to enhance their health levels[39].
Smartphone use among rural middle-aged and elderly people directly affects their self-rated health
The relevant results showed that smartphone use among rural middle-aged and elderly people could directly improve their self-rated health. Similarly, previous studies have shown that smartphone use can effectively sustain the social connections of middle-aged and elderly people with other groups, expand their social networks, and reduce social alienation[40–42], thereby positively affecting their health[43–45]. In addition, Liu and Guo reported that the use of mobile internet applications, including WeChat, WeChat Moments and mobile payments, can effectively promote physical and mental health[46]. Studies have also demonstrated that middle-aged and elderly people can use smartphones to search for and browse a variety of online health information, obtain medical information, communicate with health care professionals, and perform other health-related tasks, thus positively affecting their health[12, 46–48]. For the rural population, numerous empirical studies have revealed that internet use can significantly improve the self-rated health level of middle-aged and elderly people in rural areas[49, 50] and that the health of Chinese elderly people is affected mainly through social support[51, 52]. Moreover, some studies have indicated that watching short videos can positively influence the acquisition of online health information by rural elderly people. As mentioned previously, online health information is an important prefactor influencing the health status[53].
The effect of smartphone use on the self-rated health varies among rural middle-aged and elderly people of different sexes, ages and education levels
Through heterogeneity analysis, we found that sex, age and education level differences exist in the effects of smartphone use on the self-rated health of middle-aged and elderly people in rural areas, which is similar to the conclusions of existing studies[8, 24, 29, 50]. In terms of gender differences, the effect of smartphone use on the self-rated health of rural elderly males was greater than that on rural elderly females. There is significant gender inequality in rural education opportunities, namely, rural women are at a disadvantage in obtaining educational opportunities, whereas rural men are more likely to obtain better educational opportunities and reach higher educational levels[54]. In addition, under the influence of traditional cultural thinking, the traditional family division of labour model, in which “males dominate the workplace and females dominate the home,” is still common[55]. Given the need to maintain social networks, middle-aged and elderly men use smartphones more frequently. Therefore, men face fewer barriers to using smartphones, exhibit greater proficiency in using smartphones, and demonstrate better judgement and differentiation ability in the face of good and bad health information online. From an age perspective, smartphone use exerted a greater promoting effect on the self-rated health of the 46–59-year-old group of middle-aged individuals. Middle-aged people are more accepting of new things and have fewer learning disabilities and technical barriers when using smartphones. Therefore, they use them more frequently to obtain all types of information and to maintain social contacts. However, for elderly people aged 60 years and older, there are certain difficulties in learning how to use smartphones, and they feel rejection and fear in the face of digital technology; therefore, these individuals are more likely to give up trying to integrate into digital life[56]. Their use of smartphones is more focussed on the basic functions of voice calling and maintaining necessary contact with the outside world[57], which brings very limited health effects. In addition, the positive effect of smartphone use on the self-rated health of middle-aged and elderly people with higher levels of education was more significant. A previous study revealed that middle-aged and elderly people with higher education levels can more easily cross the digital divide and integrate into the digital age[58], which is verified in this study. Middle-aged and elderly people with higher education levels possess relatively more abundant social resources and are more likely to fully utilize smartphones for social maintenance and access to health resources, thereby more likely improving their self-rated health.
Mediating effect of health-promoting behaviour on the relationship between smartphone use and the self-rated health of rural middle-aged and elderly people
It was also revealed that the health-promoting behaviour of rural middle-aged and elderly people exerted an important mediating effect on the relationship between smartphone use and self-rated health, which is similar to the results of previous studies[30, 36, 59–62]. This mediating effect can be explained by Andersen's Behavioural Model of Health Services Use[63]. This model emphasizes that personal propensity characteristics are correlated with health outcomes. Personal propensity characteristics can directly or indirectly affect health outcomes by influencing health behaviour[64]. In this study, smartphone use can be considered an individual tendency feature. According to this model, middle-aged and elderly people who use smartphones are more likely to actively acquire effective online health resources and online health knowledge through online media, thereby increasing their health management awareness, adopting sound health management behaviours, and improving their health-promoting behaviour, thus enhancing their self-rated health. Using data from a national comprehensive survey in China, Zhou et al. found that Internet use among older adults was positively associated with self-rated health and negatively associated with psychological sub-health, and that Internet use promotes health in older adults by facilitating access to health information, healthy lifestyles, and enhanced social interaction[30]. Similarly, Guo et al. reported that internet use among elderly people can increase the frequency of physical exercise, thereby improving their physical health[60]. In addition, numerous rural population-based studies have shown that healthy living habits and behaviours are the key factors for preventing and treating diseases and protecting health; moreover, the lifespan can be increased, and the risk of death can be reduced by shaping healthy lifestyles, such as favouring vegetables, physical activity, reading, etc.[65, 66].
Policy implications
Against the background of the convergence of digitalization and the ageing process, in this study, the relationships among smartphone use, health-promoting behaviour, and self-rated health of rural middle-aged and elderly people were analysed. The relevant conclusions have important policy implications for improving the health of rural middle-aged and elderly people and actively promoting healthy ageing in rural areas.
First, the construction of mobile networks in rural areas should be strengthened, and a suitable digital access environment should be created for elderly individuals. Compared with that in urban areas, mobile network infrastructure in rural areas is relatively underdeveloped, and the popularity of smartphones among middle-aged and elderly people in rural areas should be improved. It is recommended that the government implement a digital countryside construction strategy, increase infrastructure construction of rural mobile networks, create a favourable digital access environment for the use of smartphones by middle-aged and elderly people in rural areas, drive them to better integrate into digital life, and mitigate the deterioration of the health status of middle-aged and elderly people caused by the digital divide.
Second, smartphone education for middle-aged and elderly people in rural areas should be strengthened to establish an age-friendly digital society. Owing to the flat information characteristics of the digital age, smartphone use and internet access could compensate for the lack of health information acquisition abilities among middle-aged and elderly people in rural areas. To this end, the provision of internet education to rural middle-aged and elderly individuals should be strengthened to cultivate their basic digital abilities, such as network connections, information searches, and digital communications, so that they can use smartphones to obtain and understand more comprehensive health information and thus improve their health status and promote the development of healthy ageing in rural areas.
Third, we should focus on group differences and revealed the differentiated uses of smartphones by middle-aged and elderly individuals. While the smartphone penetration rate among middle-aged and elderly people in rural areas has steadily increased, a “targeted support” policy is recommended to provide differentiated digital resource services, with a focus on precise help for rural women, elderly people above a certain age, and disadvantaged middle-aged and elderly groups with low education levels. In addition, in the process of ageing-appropriate construction, internet-related companies are encouraged to customize the research and development of smartphone-related functions on the basis of sex, age, and education level of middle-aged and elderly people to create differentiated ageing-appropriate products to meet their smartphone needs.