The CBHI members’ perception level is measured via a composite variable created by summing the individual scores of the participants on a five-point Likert scale across the nine perception items. The value of the composite variable is a maximum of 45 and a minimum of 9 for each participant. Hence, the mean value of the composite variable was found to be 35.35 (adjusted for sampling weight) and was used to categorize the participants into two groups. Study participants with individual scores above the mean value of the composite variable were labeled as having a “positive perception”, whereas those below the mean value were labeled as having a “negative perception”. Accordingly, 58.1% of the CBHI members scored above the mean value and were considered to have a “positive or favorable perception”, whereas the remaining participants (41.9%) scored below the mean value and were considered to have a “negative or unfavorable perception”.
The combined responses of "agree" and "strongly agree" for each perception item, as illustrated in Fig. 2, were the highest perception reported for the suitability of the CBHI registration process (91%), followed by the fairness of contribution rates (88%) and the potential for reducing out-of-pocket (OOP) expenses (86%). The favorability of the perception of travel cost was the lowest at 75%. These findings indicate that while members appreciate the ease of enrollment and equitable contribution requirements, there are complaints regarding the efficiency of service delivery.
Predictors of perception
The multivariate analysis revealed that the perceptions of members toward the CBHI program are significantly influenced by factors such as the age of the participants, employment status, duration of CBHI membership, ever use of health services, residence and level of awareness.
Age of the participants
Older age groups were significantly more likely to have positive perceptions than younger (18–29 years) participants were. Members who were 66 years and above were 1.91 times more likely to have a positive perception than the youngest, with a significant value of P < 0.05. This may suggest that older members are usually exposed to diseases, mainly chronic cases, and could drive them to value the financial risk protection and improved access to healthcare that the CBHI program provides.
Employment
Compared with self-employed individuals, those employed by others (66.9%) are 1.56 times more likely to have favorable perceptions of the CBHI program. Students, unemployed individuals, and homemakers are more likely to have positive perceptions than self-employed individuals are, with a significant P value < 0.05.
Duration of CBHI Membership
Participants with more than 3 years of CBHI membership duration are less likely to perceive positive CBHI membership duration than those with less than 3 years of membership duration, which is statistically significant, with a p value < 0.05. This suggests that over time, some members may become dissatisfied with aspects of the program or encounter challenges that reduce their positive perception.
Ever use of health services
Participants who had ever utilized their CBHI membership to access healthcare services (58.9%) reported 1.6 times more favorable perceptions than never did. This underlines the importance of program usage in shaping perceptions, which are strongly associated with a statistically significant p value of 0.000.
Awareness level of the participants
Participants with good awareness had more positive perceptions than did those with poor awareness, with statistically significant p values < 0.005 and ORs of 1.138. Enhancing community-level awareness and understanding of the program's benefits may therefore be an important strategy.
Residence
Urban residents (60.6%) were more likely to have positive perceptions of the CBHI program than rural residents were, with a significant p value (0.003) and an odds ratio (OR) of 1.203, which may indicate that urban residents are more prone to chronic diseases such as hyperattention and diabetes.
Other Factors
Demographic Factors
The proportion of members with a positive perception differed by region (Fig. 3), type of membership (paying vs. indigent), sex, and age group. There was a significant association between age and perception level (Χ2 = 12.7, p = 0.005) and between perception level and renewal decision (Χ2 = 87.527, p = 0.000). These associations suggest that demographic factors play a critical role in shaping members' attitudes toward the CBHI program.
Regional differences
The perception levels of CBHI members significantly vary across regions (Fig. 3). Dire Dawa scored the highest for reducing OOP expenses (93.3%), whereas Benishangul Gumuz scored the lowest (77.2%) for this perception item. The perception of relief from unexpected health expenditures was highest in Dire Dawa (94%) and lowest in SWEP (73%). Trust in CBHI workers and officials varied widely, with high levels of trust reported in Oromia, Addis Ababa, Dire Dawa, and Harari (90–97%) and low levels of trust reported in Amhara and Benishangul-Gumuz (75%). These regional differences suggest that localized factors significantly impact members' perceptions and experiences with the CBHI program.
Educational Status Illiterate
The findings show that participants with higher education levels have more positive perceptions, ranging from 57.2% with primary education to 64.4% with diploma and above, with an OR of 1.35.
Accessibility and Affordability. The affordability of contributions compared with income was perceived positively in regions such as Dire Dawa (93.7%) and Harari (96.2%) but less favorably in Addis Ababa (64.1%) and SWEP (82%). This finding indicates that geographical disparities influence how members perceive the cost and accessibility of healthcare under the CBHI scheme.
In general, CBHI members with good awareness, living in urban areas, being older, having a higher education level, and being employed are more likely to have positive perceptions that drive participants toward continuation and a willingness for renewal.