Descriptive statistics were used to describe the demographic characteristics of the study sample. Table 7.1 Summarises the patients' clinical and demographic characteristics in the satisfaction questionnaire surveys. There was no predominance of male (45%) or female (55%) participants, indicating that the sample was not biased toward a particular gender. In this sample, 71% of participants were younger than 50 years old. Twenty-four patients visited the hospital more than once, while most of the patients visited the hospital at least once. The typical referral types include GPs (39%), self-referral (46%), ambulances (9%), and clinics (2%). Between noon and 6 pm, 36% of patients visited the ED. The percentage of participants admitted to the hospital at the end of their visit was 66.3%, whereas 32.5% of participants were discharged home.
The questions employ a five-point Likert scale ranging from very poor to excellent. The option of not applicable was added, as not all patients went through all the treatment stages, including diagnostic investigations and medication prescriptions. At the end of the questionnaire, the patients were asked to rate their overall satisfaction level.
Table 1
Clinical and demographic information for patients taking satisfaction survey.
Characteristic
|
Frequency
|
(%) of patients
|
Number
|
148
|
|
Gender
|
|
|
Female
|
81
|
55%
|
Male
|
67
|
45%
|
Age Group
|
|
|
< 18
|
03
|
02%
|
18–24
|
33
|
22%
|
25–34
|
34
|
34%
|
35–50
|
39
|
26%
|
51–65
|
21
|
14%
|
> 65
|
18
|
12%
|
Educational Level
|
|
|
Primary
|
13
|
09%
|
Secondary
|
64
|
43%
|
Third Level
|
55
|
37%
|
Referral Type
|
|
|
Ambulance
|
13
|
09%
|
Clinic
|
03
|
02%
|
G.P.
|
57
|
39%
|
Self-Referral
|
68
|
46%
|
Other
|
07
|
05%
|
Time of Arrival
|
|
|
Midnight – 8 a.m.
|
09
|
06%
|
8 a.m. – Noon
|
32
|
22%
|
Noon – 6 p.m.
|
54
|
36%
|
6 p.m. - Midnight
|
53
|
36%
|
The data reveal that 36.3% of the participants rate their satisfaction as fair or less, including poor and very poor, compared to 35% and 28.7% rate their satisfaction as very good and excellent, respectively (Fig. 1).
At the next stage, the reliability and validity must be verified by examining the explanatory and predictive power of the proposed patient satisfaction model. The conceptual PLS model presented in Fig. 2 was used. PLS-SEM involves a two-step approach, including estimating and solving the blocks of the measurement model and later analysing and estimating the path coefficients in the structural model (Schuberth et al., 2023). A SMART-PLS software was used to estimate the PLS model.
Measurement model
The measurement model (known as the outer model) represents the relationships among the constructs and the indicator variables. As per the PLS conceptual model (Fig. 2), six models are measured: tangibility, Information, assurance, empathy, responsiveness, and reliability. Tangibility was measured by 5 indicators, Information and reliability were measured by six indicators, and empathy and assurance were measured by 5 indicators. Content validity Individual item reliability, internal consistency and convergent validity are confirmed using a measurement model (Cheung et al., 2024). Reliability and validity are the two major methods for assessing the quality of the measurement model (Sureshchandar et al., 2023). Reliability is the degree to which data collection [tools and techniques] produces consistent results when the measured unit has not changed (Nawi et al., 2020). Furthermore, Convergent validity refers to the extent to which a test measures the same thing as other tests purported to measure that construct (Lim, 2024). Content validity was tested to confirm the language clarity, practical relevance, and theoretical relevance (Marie et al., 2021). Correspondingly, the same panel experts who were asked for their opinion about the patient’s expectations were inquired once more to review the patient’s questionnaires.
Furthermore, the experienced healthcare and academic teams were asked to conduct face-to-face content validity to identify the questions' appropriateness and relevance to the research questions. The questionnaires were revised based on the panel's feedback until it was judged to be ready. A pilot study was conducted over one week to ensure that the questions were comprehensible, clear and easily understood by the participants. The patient satisfaction questionnaires were distributed to 13 patients with a response rate of 84%. Participants were asked to provide feedback to identify difficult questions. There were no critical comments about any of the questions received from the respondents. Consequently, no changes were made to the questions. Additionally, cognitive interviewing was conducted with respondents to determine how they understood the questions and how they selected their responses.
The internal consistency reliability was assessed using Cronbach’s Alpha (CA) and composite reliability (CR) values, which offer powerful evidence of the measurement's reliability (Kalkbrenner et al., 2023).
Cronbach’s alpha was developed as a measure to assess the internal consistency of a set of scale or test items and is mostly used when the research has multiple-item measures of concept. According to (Hanafiah, 2020), CA and CR must be ≥ 0.7. Table 2 contains the convergent validity and reliability of the indicator variables. Composite reliability and the average variance extracted (AVE) are usually employed to access convergent validity (Hair et al., 2011). The strength of the relationship linking the patient’s satisfaction to the dimensions indicates the convergent validity of the construct. The average variance extracted (AVE) should be at least 0.50. As presented in Table (2), CA and CR are both more ≥ than 0.7, and the AVE value is more than 0.50. The results indicate that the model has satisfactory reliability and validity.
Multicollinearity is required to be tested next. Multicollinearity must be examined to confirm that there is no existing high correlation among two or more independent variables. Accordingly, exogenous latent constructs in PLS procedures are not supposed to be highly correlated (Hair and Sarstedt, 2019). Multicollinearity affects the statistical significance of the construct. Also, the variance inflation factor was measured. VIF was used in many studies as it is considered the reciprocal of the tolerance value. Accordingly, small VIF values indicate a low correlation among variables and vice-versa (Thoma et al., 2018). If VIF values are greater than 5, thus it represents high multicollinearity (Wondola et al., 2020). As demonstrated in Table 3, there is no high correlation between the latent constructs and VIF values of less than 5. Hence, there is no multicollinearity problem among latent variables.
Table 2
Convergent validity and reliability.
Constructs
|
Variables
|
CR
|
AVE
|
AVF
|
Tangibility (TNG)
|
T1
|
0.801
|
0.652
|
1.42
|
T2
|
T3
|
T4
|
T5
|
Information (INFO)
|
I1
|
0.864
|
0.729
|
2.95
|
I2
|
I3
|
I4
|
I5
|
I6
|
Assurance (ASS)
|
A1
|
0.812
|
0.687
|
2.52
|
A2
|
A3
|
Empathy (EMP)
|
E1
|
0.855
|
0.714
|
1.98
|
E2
|
E3
|
Responsiveness (RES)
|
Res1
|
0.838
|
0.663
|
1.87
|
Res2
|
Reliability (REL)
|
Rel1
|
0.883
|
0.743
|
2.21
|
Rel2
|
Rel3
|
Rel4
|
Rel5
|
Rel6
|
Satisfaction
|
|
0.820
|
0.702
|
|
The significance and relevance of the indicators can be assessed through their outer weight using a bootstrapping procedure (Cheah et al., 2021). The bootstrapping procedure tests whether the outer weights are significantly different from zero. To assess significance, one can start bootstrapping with 10,000 sub-samples to check whether outer weights are significantly different from zero, as recommended by Hair and Sarstedt (2019).
Table 3
Coefficient correlation matrix and VIF.
Dimensions
|
TNG
|
INFO
|
ASS
|
EMP
|
RES
|
REL
|
Satisfaction
|
VIF
|
Tangibility
|
1.000
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
2.52
|
Information
|
0.422
|
1.000
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
2.35
|
Assurance
|
0.478
|
0.312
|
1.000
|
0.00
|
0.00
|
0.00
|
0.00
|
1.98
|
Empathy
|
0.325
|
0.462
|
0.299
|
1.000
|
0.00
|
0.00
|
0.00
|
2.67
|
Responsiveness
|
0.356
|
0.354
|
0.258
|
0.334
|
1.000
|
0.00
|
0.00
|
2.25
|
Reliability
|
0.481
|
0.282
|
0.385
|
0.291
|
0.387
|
1.000
|
0.00
|
2.34
|
Satisfaction
|
0.42
|
0.39
|
0.33
|
0.49
|
0.50
|
0.37
|
1.000
|
2.64
|
Also, guidelines were provided by (Legate et al., 2021) to manage the non-significant indicator weights. The researcher should consider either the absolute contribution [provided measuring the weight in PLS-SEM] or the absolute importance of the indicator to the construct. Accordingly, if the indicator outer weight is not significant (p > .05) but at the same time its outer loading is > 0.50, the research should decide either to retain it or remove it based on its absolute importance. On the other hand, if the indicator's outer weight is not significant (p > .05) and at the same time, its outer loading is < 0.5, and there is no evidence for its conceptual relevance, the research should remove the indicator from the measurement model. Table (4) shows all indicators are statistically significant, excluding 6. The non-significant indicators were retained related to their theoretical relevance, and their outer loading is > 0.5, as recommended by (Hair et al., 2011).
Structural Model
The structural model, known as the inner model, displays the relationship among the latent variables in the proposed model. After confirming that the outer model's variables are reliable and valid, the next stage is to assess the structural model (inner model). According to (Hair et al., 2014), five stages to be followed as the criteria for evaluating the structural model assessment procedure:
1) Asses whether the structural model has a collinearity issue or not. As per Table 3, Coefficient correlation matrix and VIF, there is no collinearity issue
2) Asses the significance of the path coefficient
3) Evaluate the coefficient of determination (R)
4) Evaluate the effect size (f)
5) Evaluate the predictive relevance (Q).
Assess the significance of the path coefficient
The next step in the structural model analysis is evaluating the significance level of the hypothesised relationships (i.e., path coefficients) among the constructs. Path coefficients represent the main outcomes of PLS-SEM, quantifying the structural model's hypothesised relationships (Kukah et al., 2024). In PLS, the tool for investigating the significance of path coefficients is the bootstrapping technique, which has a standardised value from − 1 to + 1 and is interpreted the same as standardised regression coefficients (Vishnoi et al., 2024). It tries to estimate the sampling distribution of a statistic by re-sampling with replacement from the original sample.
Table 4
Construct Outer Weights Significance Testing Results.
|
Variable
|
Outer weight
|
Outer loading
|
T value
|
P value
|
Sig. (P < 0.05)
|
Tangibility (TNG)
|
T1
|
0.310
|
0.788
|
3.15
|
0.00
|
Yes
|
T2
|
0.271
|
0.665
|
2.85
|
0.006
|
Yes
|
T3
|
0.182
|
0.716
|
1.92
|
0.061
|
No
|
T4
|
0.143
|
0.753
|
1.431
|
0.171
|
No
|
T5
|
0.217
|
0.875
|
2.23
|
0.022
|
Yes
|
Information (INFO)
|
I1
|
0.263
|
0.723
|
2.71
|
0.007
|
Yes
|
I2
|
0.225
|
0.846
|
2.28
|
0.044
|
Yes
|
I3
|
0.103
|
0.698
|
1.2
|
0.209
|
No
|
I4
|
0.259
|
0.733
|
2.621
|
0.008
|
Yes
|
I5
|
0.152
|
0.765
|
2.163
|
0.128
|
No
|
I6
|
0.218
|
0.872
|
2.25
|
0.021
|
Yes
|
Assurance (ASS)
|
A1
|
0.286
|
0.665
|
3.1
|
0.012
|
Yes
|
A2
|
0.297
|
0.856
|
3.05
|
0.002
|
Yes
|
A3
|
0.250
|
0.761
|
2.588
|
0.016
|
Yes
|
Empathy (EMP)
|
E1
|
0.090
|
0.752
|
0.19
|
0.243
|
No
|
E2
|
0.223
|
0.851
|
2.245
|
0.027
|
Yes
|
E3
|
0.257
|
0.739
|
2.581
|
0.016
|
Yes
|
Responsiveness (RES)
|
Res1
|
0.250
|
0.761
|
2.613
|
0.009
|
Yes
|
Res2
|
0.217
|
0.875
|
2.24
|
0.024
|
Yes
|
Reliability (REL)
|
Rel1
|
0.127
|
0.825
|
1.26
|
0.205
|
No
|
Rel2
|
0.132
|
0.728
|
1.35
|
0.201
|
No
|
Rel3
|
0.275
|
0.691
|
2.81
|
0.007
|
Yes
|
Rel4
|
0.215
|
0.883
|
2.252
|
0.019
|
Yes
|
Rel5
|
0.264
|
0.721
|
3.12
|
0.001
|
Yes
|
Rel6
|
0.222
|
0.854
|
2.81
|
0.006
|
Yes
|
The bootstrapping procedures using 5000 sub-samples were applied as recommended by (Hair et al., 2014) to be able to measure the significance of the path coefficients through t values and p values. As per the proposed construct within the patient satisfaction framework, there are 6 proposed relationships: tangibility H1, assurance H2, reliability H3, empathy H4, information H5 and responsiveness H6. Figure 3 presents the hypotheses' direction and the constructs' relationship. The six hypotheses are proposed in line with the literature review for the factors affecting the patient’s satisfaction. A hypothesis is a tentative statement about the relationship between two or more variables (Lawal et al., 2024).
Hypothesis 1
(H1): Tangibility positively influences patient satisfaction.
Hypothesis 2
(H2): Assurance positively influences patient satisfaction.
Hypothesis 3
(H3): Reliability positively influences patient satisfaction.
Hypothesis 4
(H4): Empathy positively influences patient satisfaction.
Hypothesis 5
(H5): Information positively influences patient satisfaction.
Hypothesis 6
(H6): Responsiveness positively influences patient satisfaction.
Hypothesis 7
(H7): Reliability mediates the relationship between the information and patient satisfaction.
Hypothesis 8
(H8): Assurance mediates the relationship between the information and patient satisfaction.
Hypothesis 9
(H9): Responsiveness mediates the relationship between reliability and patient satisfaction.
Hypotheses Results
The hypotheses results are presented in Table (5) below.
Hypothesis 1
(H1): Tangibility positively influences patient satisfaction.
Surprisingly, the direct and positive relationship between tangibility and patient satisfaction was not supported. The relationship structural path had a low coefficient (B = 0.184, P > 0.05), which was not statistically significant. Accordingly, the hypothesis was rejected.
Hypothesis 2
(H2): Assurance positively influences patient satisfaction.
The direct and positive relationship between assurance and patient satisfaction was supported. Path coefficient reveals that assurance is strongly associated with patient satisfaction with a significant value (β = 0.252, P < 0.05).
Hypothesis 3
(H3): Reliability positively influences patient satisfaction.
The path coefficients reveal that reliability is strongly associated with negative patient satisfaction (β =- 0.425, P < 0.05).
Hypothesis 4
(H4): Empathy positively influences patient satisfaction.
Surprisingly, the direct and positive relationship between assurance and patient satisfaction was not supported (β = 0.179, P > 0.05). Accordingly, the hypothesis was rejected.
Hypothesis 5
(H5): Information positively influences patient satisfaction.
The direct and positive relationship between assurance and patient satisfaction was supported. Path coefficient reveals that assurance is strongly associated with patient satisfaction with a significant value (β = 0.531, P < 0.05).
Hypothesis 6
(H6): Responsiveness positively influences patient satisfaction.
The direct and positive relationship between assurance and patient satisfaction was supported. Path coefficient reveals that assurance is strongly associated with patient satisfaction with significant value (β = 0.306, P < 0.05).
Further analysis of the model was conducted, and the mediation relationships were examined (Hypothesis 7, 8 and 9). The indirect path between information and reliability as a mediator is supported with significant value (β = 0.283, p < 0.05). Likewise, the indirect relationship between information and assurance is also supported by a significant value (β = 0.258, p < 0.05). This indicates that the information influenced patient satisfaction directly and indirectly through assurance and reliability.
The indirect relationship between reliability and responsiveness was not supported with a significant value (β = 0.167, P > 0.05). These indirect effects significantly result in understanding the relationships between the dimensions and their impact on patient satisfaction.
Table 5. Hypothesis test results.
Evaluate the Coefficient of Determination (R² Value)
The Coefficient of Determination (R²) demonstrate the extent of variability accounted for by the exogenous variable in its endogenous counterpart measures the model’s predictive power. The R² values range from 0 to 1, with higher levels indicating greater predictive accuracy and model fit. Chin (1998) considered the coefficient values of 0.67, 0.33, and 0.19 in PLS-SEM to be significant, moderate, and weak correspondingly.
Similarly, Sarstedt (2014) recommended R² values of 0.75, 0.50, and 0.25 and labelled them as substantial, moderate, or weak, respectively. In this study, the value R² is obtained as 0.792 (Table 6). According to the above recommendation, the model can be considered significant or substantial since it exceeded 0.67 and 0.75%. Accordingly, the dimensions have accounted for 79.2% of the variability in patient satisfaction.
Table 6
R² and Adjusted R² Values.
Latent Construct
|
R-Square
|
R-Square adjusted
|
Patient Satisfaction
|
0.792
|
0.785
|
Evaluate the Effect Size (f ²)
The next step was to measure the effect size (𝑓²). Measuring 𝑓² represents the changes in R² value for the endogenous construct if the exogenous construct is omitted in the model. The effect size values are 0.02, 0.15, and 0.35, representing small, medium, and large effects, respectively. The 𝑓² value below 0.02 is an indication of no effect. As presented in Table (7), the effect size for tangibility and empathy was small, medium for information and assurance, and large for reliability.
Table 7
Latent Construct
|
F-Square
|
Effect Size
|
Tangibility
|
0.045
|
Small
|
Information
|
0.25
|
Medium
|
Assurance
|
0.18
|
Medium
|
Empathy
|
0.068
|
Small
|
Responsiveness
|
0.22
|
Medium
|
Reliability
|
0.36
|
Large
|
Evaluate the Predictive Relevance Q²
The next step in the analysis is to measure the Predictive Relevance [Q²] using Stone-Geisser’s Q2 value (Stone, 1974; Geisser, 1974). The Stone–Geisser criterion recommends that the model must be able to provide a prediction of the endogenous latent variable’s indicators (Vishnoi et al., 2024). If the Q² values are greater than zero, the path model has good predictive relevance. In PLS-SEM, the blindfolding procedure is used. The measured Q² is 0.328 (greater than zero), as presented in Table 8, and can be regarded as a medium. It suggested a good fit in model prediction.
Table 8
Latent Construct
|
SSO
|
SSE
|
Q² = 1-SSE/SSO
|
Tangibility
|
1350
|
1350
|
|
Information
|
2039
|
2039
|
|
Assurance
|
1890
|
1890
|
|
Empathy
|
2320
|
2320
|
|
Responsiveness
|
1560
|
1560
|
|
Reliability
|
1733
|
1733
|
|
Patient Satisfaction
|
1450
|
975
|
0.328
|