Unlike other illnesses, mental illness is not a monolithic concept but rather a complex and multifaceted phenomenon encompassing a wide array of psychological, emotional and behavioral disorders. Probably, the ramification of this inherent complexity often leads to misconceptions and biases; thereby, contributing to the stigmatization and discrimination of individuals and their families with mental health conditions. Despite advancements in our understanding of mental illness and overwhelming anti-stigma maneuvers over the past few decades, misconceptions, biases, and discriminatory attitudes continue to hinder the well-being and societal integration of those affected. This study endeavors to delve into the multifaceted nature of these prejudices faced by mentally ill individuals, aiming not only to comprehend the root causes but also to propose effective strategies for their mitigation. The study’s focus on identifying sustainable interventions offers valuable insights for policymakers, healthcare providers, and educators. Ultimately, this research has the potential to significantly enhance the quality of life for individuals with mental health conditions by promoting a deeper understanding and reducing the societal barriers they face.
Historically, mental illness has been misunderstood and feared, with misconceptions shaping societal attitudes and responses over time. In many ancient cultures, mental illness was often attributed to supernatural forces or the influence of spirits and demons; for example, the ancient Greeks and Romans sometimes saw it as a form of divine punishment or demonic possession (Fabrega, 1990). Similarly, during the Middle Ages in Europe, mental illness was frequently viewed through a religious lens, with many attributing such conditions to witchcraft or possession by evil spirits. Throughout various periods, particularly in Western societies, mental illness was also sometimes perceived as stemming from moral or character flaws, a perspective that persisted into the 18th and 19th centuries, where societal and moral judgments were often placed on individuals exhibiting symptoms of mental health disorders (p. 294). These archaic views have evolved, yet remnants of these misconceptions persist in modern societies. For example, mentally ill individuals in Nepalese society are ubiquitously labelled as ‘alter’, ‘crazy’, or ‘mad’.
Stigmatizing attitudes pervade nearly every aspect of life for those affected by mental illness (Kenny & Bizumic, 2016). In healthcare settings, individuals with mental health conditions often face unwarranted judgments, leading to misdiagnoses or inadequate treatment (Bizumic et. al., 2022). For instance, healthcare providers may inadvertently attribute physical symptoms to the mental illness itself rather than thoroughly investigating potential underlying physical health conditions, resulting in meagre care (Kolb et. al., 2023). In the realm of employment, individuals may encounter discrimination that restricts job opportunities and impedes career progression (Young et. al., 2019). Employers may be reluctant to hire or promote individuals with mental health issues due to baseless concerns about their reliability or productivity, leading to underemployment and financial instability (Balogun-Mwangi, 2023). Within educational settings, students with mental health issues might be unjustly labelled or receive insufficient support, impeding their academic progress. Educators and administrators often lack the necessary training to identify and accommodate mental health needs, resulting in a dearth of appropriate interventions and support services (Reavley et. al., 2017). Interpersonal relationships are also strained by stigma, affecting interactions with family, friends, and colleagues (Yates & Gatsou, 2021). Loved ones may distance themselves due to misconceptions about mental illness, and colleagues might avoid collaborating closely with someone known to have a mental health condition, exacerbating social isolation and weakening support networks (Fox et. al., 2018). The most detrimental consequence of these stigmas is their exacerbation of the illness's severity, often overshadowing the primary symptoms of the disorder itself. Experienced stigma, characterized by direct discrimination and negative attitudes from others, leads to social isolation, reduced access to healthcare, and diminished opportunities in employment, education, and social interactions (Evans et. al., 2024). This form of stigma can result in individuals feeling marginalized and alienated, further exacerbating mental health symptoms and impeding recovery. Anticipated stigma, or the fear of being stigmatized, can deter individuals from seeking essential treatment and support due to concerns about being judged or discriminated against (Adu et. al., 2021). This apprehension can prevent individuals from accessing early intervention and continuous care, which are crucial for effectively managing mental health conditions. Affiliate stigma, experienced by family members and close associates of individuals with mental condition, further complicates the issue (Li et. al. 2022). These individuals often face social rejection and prejudice due to their association with someone with a mental health condition, which can lead to additional stress and emotional burden on the support network, thereby indirectly impacting the person with the illness (Shahwan et. al., 2022). Self-stigma, wherein individuals internalize societal prejudices, further compounds the issue by diminishing self-esteem and self-efficacy (González-Sanguino et. al., 2021). Internalized stigma induces feelings of shame, guilt, and worthlessness, making individuals less likely to seek help and more likely to withdraw from social interactions (Arboleya-Faedo et. al., 2023). This internal conflict can further lead individuals to undermine their own illness or treatment by avoiding professional help, failing to adhere to prescribed regimens, or discontinuing treatment prematurely (Schomerus et. al., 2019). Consequently, the prognosis of such disorders due to aforementioned dimensions of stigma becomes severely compromised further cascading into severe mental illness which could have been easily ameliorated otherwise.
A wide body of literature has been dedicated to the conceptualization and measurement of mental illness stigma. Various methodologies have been employed, including qualitative studies, surveys, and experimental designs. Qualitative studies provide in-depth insights into personal experiences of stigma, capturing the nuanced ways in which individuals perceive and are affected by stigma (FitzGerald et., al., 2019; Maunder & White, 2019; Thornicroft, et. al., 2016). Surveys offer broad data on the prevalence and impact of stigma across different populations, enabling researchers to identify widespread patterns and correlations (Sheppard et. al., 2023; Bayındır et. al., 2023; Fung et. al., 2022; Poulgrain et. al., 2022; Fang et. al., 2021; Klik et. al., 2019). Experimental designs have been used to test interventions aimed at reducing stigma, providing empirical evidence on the effectiveness of different strategies (Cho & Kim, 2024; Atienza-Carbonell, 2022; Görzig & Ryan, 2022; Subramanian & Santo, 2021; Brown & Russel, 2019; De Witt et. al., 2019). However, despite the substantial focus on stigma research, there remains a significant gap in literature. Many studies are limited to a single agenda, either focusing exclusively on measurement, conceptualization, or interventions, rather than providing a comprehensive view that integrates these aspects. Moreover, such studies are often lacking the integration of explicit and implicit prejudices in their measurement, conceptualization, and intervention processes. Explicit biases can be moderated by participants during research, thereby obscuring underlying evaluations. Meanwhile, the prevalence of implicit biases alone does not always lead to provoking discriminatory behavior. Therefore, it is equally important to incorporate implicit measures to avoid the influence of control-related responses in explicit measures and understand what extent of underlying implicit biases result in expression of detrimental behaviors towards individuals with mental health conditions. The current research study was of paramount importance as it aimed to fill this wide gap. In addition, by experimentally developing and evaluating strategies to effectively reduce both forms of stigma, this research aimed to improve mental health outcomes and foster a more inclusive society thereafter. Accordingly, this study posited several key hypotheses aimed at understanding and addressing mental health stigma:
H 1 A statistically significant positive correlation exists between PPMI and IAT scores across diverse demographic groups.
H 2 People with a history of mental illness are anticipated to demonstrate significantly lower scores on both the PPMI and IAT measures compared to those without such a history.
H 3 Participants with a medical education background are expected to exhibit significantly lower scores on both the PPMI scale and the IAT in contrast to individuals from other educational backgrounds.
H 4 Individuals who undergo a direct contact intervention program are expected to demonstrate a significantly greater reduction in scores on both the PPMI and IAT measures compared to those in control and alternative intervention groups.