2.1 Introduction
The hospitality industry is confronted with various challenges, ranging from environmental threats to economic instability and social changes. In this context, resilience and sustainability have become critical concepts for ensuring long-term viability and success. Resilience, defined as the ability of a system or organisation to absorb shocks and continue functioning, has gained importance for hotels operating in volatile environments (Rienda, Ruiz-Fernández & Andreu, 2024). Likewise, sustainability highlights the importance of environmentally and socially responsible practices that support long-term economic stability (Wut, Xu & Wong, 2022).
2.2 Sustainability challenges and practices in South African Hotels
Water scarcity is a major issue in South Africa. Kacem (2022) notes that population growth, urbanisation, and climate instability are exerting increasing pressure on the nation's water supplies. Prolonged droughts and erratic rainfall patterns exacerbate the situation. With heavy operational water consumption common in the industry, hotels face significant challenges (Dube & Nhamo, 2020). Many hotels have adopted water conservation and management techniques to reduce dependence on municipal supplies, such as installing water-saving fixtures, recycling greywater, and harvesting rainwater (Abou Amer, Mohamad & Roosli, 2024). Collaboration between hotels, government agencies, and local communities can help to develop sustainable water management solutions, enforce regulations, and raise awareness (Sandang & Cole, 2023).
Another major issue is Eskom’s frequent power outages, known as “load shedding,” which severely impacts hotel operations (Giddy, Rogerson & Rogerson, 2022). This causes revenue losses, inconveniences guests, and leads to additional operational costs (Chiang, 2023). Implementing energy-saving strategies while relying on backup generators only worsens environmental issues (Chiwaridzo, 2023).
Pollution, waste disposal, and poor infrastructure highlight further waste management challenges (Wang, Lee & Mokhtar, 2021). Hotels reduce their environmental footprint through composting, recycling, and waste segregation (Salama & Abdelsalam, 2021). Energy and water disruptions negatively affect both guest experiences and hotel operations (Pillai, Haldorai, Seo & Kim, 2021). Aging infrastructure, poor maintenance, and a lack of investment exacerbate these problems (Luo, Huang & Wang, 2021). Investment in renewable energy systems, such as solar photovoltaic systems, and efficient technologies can reduce reliance on inconsistent public utilities (Yoon, Sauri & Rico, 2022; Abdelhady, 2023). Additionally, these initiatives can contribute to job creation, skill development, and cross-cultural exchange within local communities (Carlisle, Ivanov & Espeso-Molinero, 2023).
2.3 Resilience strategies and regenerative approaches to sustainability
South African hotels are diversifying their revenue streams to adapt to climate change, enhancing their resilience to environmental threats. Pedapalli, Gupta, and Mahajan (2022) suggest that disaster preparedness strategies, resilient infrastructure, and ecosystem-based methods can mitigate the impacts of extreme weather events. By broadening their income sources, hotels can protect themselves from potential financial instability (Loehr, Becken, Nalau & Mackey, 2022). Ecotourism activities, wellness retreats, and cultural experiences are examples of how hotels can diversify their offerings (Mafi, Pratt & Trupp, 2020).
Regenerative strategies, which go beyond traditional sustainability efforts, aim to improve and preserve the natural and social capital of local communities. This includes activities such as habitat restoration, social impact investing, and biodiversity conservation (Scheyvens & van der Watt, 2021). Some hotels integrate indigenous knowledge and traditions into their operations (Bui, Jones, Weaver & Le, 2020), and many have adopted the principles of reducing, reusing, and recycling (R&R), contributing to the growth of circular economy projects (Acampora, Preziosi, Lucchetti & Merli, 2022).
2.4 Digital transformation in South African Hospitality
Digital transformation plays a key role in refining sustainability practices, improving guest experiences, and streamlining hotel operations (González-Serrano et al., 2020). Data analytics help optimise resource consumption, reduce waste, and minimise environmental impact (Gössling, 2020). Smart energy management systems enable hotels to monitor and manage their real-time energy consumption, leading to significant cost savings (Tiwari, Rosak-Szyrocka & Żywiołek, 2022). By examining data on energy use, waste production, and guest preferences, hotels can identify inefficiencies and make more sustainable decisions (Apostolakis, Jaffry & Kourgiantakis, 2020).
Predictive analytics allow hotels to anticipate fluctuations in energy demand and adjust heating, ventilation, and air conditioning (HVAC) systems accordingly (Ben Youssef & Zeqiri, 2022). Additionally, mobile check-ins and keyless access improve operational efficiency and reduce paper and energy usage associated with traditional check-in processes (Gangwar & Reddy, 2023). Monitoring guest reviews on social media platforms enables hotels to adjust their services to meet evolving preferences, enhancing guest satisfaction and operational efficiency (Mehraliyev, Chan & Kirilenko, 2022).
2.5 Economic impacts of sustainable Hospitality
Sustainability can have significant economic benefits. While the initial financial burden of implementing sustainability initiatives may be high (Japutra & Situmorang, 2021), the long-term savings, particularly from energy-efficient technologies, can greatly improve a hotel's financial performance (Steiger et al., 2024). Sustainability initiatives can also promote local economic development and job creation (Achmad & Yulianah, 2022). By quantifying the financial returns of sustainability efforts, hotels can demonstrate their value to stakeholders and attract further investment (Su & Chen, 2020).
2.6 Policy and regulatory landscape for sustainable tourism
Understanding local policies and regulations is essential for hotels aiming to comply with sustainability requirements and foster industry-wide change (Canhoto & Wei, 2021). Research by Hu, Yan, Casey, and Wu (2021) shows that enforcement and implementation strategies vary across regions. Some provinces provide incentives or subsidies for renewable energy use, while others prioritise waste management or water conservation (Matyakubov, Filimonau & Ermolaev, 2022).
Active engagement with policymakers and staying informed on legal developments is essential for hotels to ensure compliance and promote sustainable development (Onoufriou, 2020). Collaboration between hotels, government agencies, NGOs, and local communities is necessary for substantial progress (Becken & Loehr, 2022). Public-private partnerships and conservation initiatives can help restore habitats and preserve local biodiversity (Clark & Nyaupane, 2023).
2.7 Capacity building and training for sustainable practices
Investing in capacity-building programmes is crucial for fostering a culture of sustainability (Fang, Nguyen & Armstrong, 2022). Training employees in sustainability principles increases awareness, fosters innovation, and encourages responsible behaviour (Chua et al., 2024). Programmes focusing on energy-saving techniques and waste management give staff practical skills that improve operational efficiency and reduce environmental impact (Prakash et al., 2023). Recognition and incentives for sustainable practices can also enhance employee morale, engagement, and performance (Cwibi, 2023).
2.8 Measuring and reporting sustainability performance
To ensure accountability and transparency, hotels need to measure and report their sustainability performance (Mzembe et al., 2020). Susilo and Santos (2023) suggest that standardised sustainability frameworks and indicators, such as the Global Reporting Initiative (GRI), help hotels track progress and communicate results to stakeholders (Hamrouni et al., 2023). Third-party certifications, like Green Key or LEED, boost credibility and trust (Ray et al., 2023). Proper reporting enhances a hotel's reputation, attracts environmentally conscious guests, and drives continued improvements in sustainability performance (Irani, Kilic & Adeshola, 2022).
2.9 Social media, stakeholder engagement, and innovative technologies for environmental conservation
Social media platforms offer valuable opportunities for engaging with stakeholders (Gunduz Songur et al., 2023). Li and Xu (2023) highlight how hotels use platforms like Facebook and Instagram to share success stories, promote sustainability initiatives, and receive feedback from guests and local communities. Social listening tools can help hotels monitor trends and sentiments related to sustainability and refine their strategies accordingly (Lyu et al., 2022).
Emerging technologies, such as drones, AI, and the Internet of Things (IoT), offer new ways to monitor and conserve natural resources (Goel & Sharma, 2023). IoT sensors can detect water leaks and optimise irrigation systems for efficient water management (Kandler Rodríguez, 2020), while AI-powered algorithms can analyse satellite images to detect areas of deforestation or habitat degradation (Bulchand-Gidumal et al., 2024). By adopting these technologies, hotels can contribute to environmental conservation efforts and protect South Africa's rich biodiversity (Guo & Li, 2024).
2.9 Cybersecurity and data privacy in sustainable hospitality
Ensuring cybersecurity and data privacy is crucial for hotels (Gong & Schroeder, 2022). As hotels increasingly rely on digital technologies to enhance guest experiences and streamline operations, they also become more vulnerable to cyberattacks and data breaches (Gwebu & Barrows, 2020). Research by Agarwal, Page, and Mawby (2021) highlights the importance of employing robust security measures, such as encryption and access controls, to safeguard guest information and prevent unauthorized access. Compliance with South Africa's Protection of Personal Information Act (POPIA) further strengthens guest trust (Rogerson & Rogerson, 2020). By prioritising data privacy and cybersecurity, hotels can reduce risks and enhance their resilience (Gundu & Mmango, 2024).
2.10 Consumer trends and preferences
Understanding consumer trends is essential for creating sustainable tourism experiences in South Africa (Gursoy, Malodia, & Dhir, 2022). Tourists increasingly seek authentic and responsible travel experiences (Awasthi, Nain, & Roy, 2022), favoring hotels that demonstrate cultural authenticity, environmental stewardship, and community involvement (Dolezal & Novelli, 2022). By offering eco-friendly services and immersive cultural engagements, hotels can attract environmentally conscious travelers and stand out in the market (Golja & Paulišić, 2021). This helps hotels remain competitive while supporting sustainable tourism (Mensah & Boateng, 2024).
The circular economy concept promotes waste reduction and resource efficiency (Amicarelli et al., 2022), and sustainable waste management practices like recycling and collaborating with local suppliers help hotels build resilience (Kholijah, 2024; Chan, 2021). Implementing closed-loop systems for energy and water management further conserves resources (Amicarelli, Bux, & Fiore, 2024). By adopting circular economy principles, hotels can contribute to regenerative business practices (Rodríguez, Florido & Jacob, 2020).
Marketing and communication are essential in promoting sustainable tourism. Authentic messaging, according to Volgger and Taplin (2022), resonates with environmentally conscious consumers, while sustainability certifications and eco-labels provide assurance of a hotel's commitment to sustainability (Kumar et al., 2024). Integrating sustainability into branding can attract eco-conscious travelers and boost hotel demand (Asfahani, 2023).
2.11 Future outlook and recommendations
The future of sustainable hospitality will be shaped by advancements in technology, evolving consumer preferences, and climate change (Oskam & De Visser-Amundson, 2022; Nadkarni & Haider, 2022). Hotels must innovate and adapt to remain resilient and competitive (Shi, Shi, Weaver & Samaniego Chavez, 2021). Recommendations include embracing digitization, strengthening local community ties, and investing in renewable energy technologies (Kenji, 2024). By addressing future challenges proactively, hotels can contribute to the long-term sustainability and profitability of South Africa's hospitality sector (Gomes, Lopes & Ferreira, 2024).
2.12 Theoretical foundations
This section explores the theoretical foundations related to resilience and sustainability in the hospitality industry, along with empirical studies highlighting strategies for enhancing hotel resilience.
Resilience theory, initially proposed by Holling (1973), examines a system's ability to absorb disruptions and adapt while continuing to function. Applied to hospitality, resilience theory explores how hotels can withstand disruptions such as natural disasters, economic downturns, or pandemics (Ritchie & Jiang, 2021). Resilience in hotels involves flexible planning, resource management, and adaptive practices to ensure continued operations during crises (Shi, Shi, Weaver & Samaniego Chavez, 2021). Flexibility and adaptability are key traits for hotels to effectively respond to unexpected challenges (Hussain & Malik, 2022).
Ecological Modernisation Theory (EMT), advanced by scholars like Chon, Park, and Zoltan (2020), argues that environmental protection and economic growth can coexist through technological innovations and institutional reforms. In hospitality, EMT suggests that hotels can implement sustainable practices, such as improving energy efficiency and reducing waste, while maintaining profitability (Pereira-Moliner et al., 2021). This theory underscores the role of regulation and market incentives in promoting sustainability and enhancing hotels' ecological resilience (Sandang & Cole, 2023). By integrating sustainability into their business models, hotels can gain a competitive edge while minimizing their environmental impact (Chan, 2021).
2.2.3 Service-Dominant Logic (SDL)
Service-Dominant Logic (SDL), introduced by Vargo and Lusch (2004), shifts the focus from goods to services as the core of economic exchange. In hospitality, SDL highlights co-creating value with customers through service, particularly in sustainability. Hotels can engage guests in sustainability initiatives such as energy conservation or recycling, fostering shared responsibility and enhancing hotel resilience (Demir, Rjoub & Yesiltas, 2021; Vargo & Lusch, 2016).
2.3 Empirical studies on hotel resilience
2.3.1 Economic resilience
Economic resilience refers to a hotel's ability to maintain financial stability during economic crises. Studies by Wieczorek-Kosmala (2021) and El-Said (2023) show how hotels navigate financial challenges through strategic planning and resource management. Key strategies include maintaining liquidity, diversifying revenue streams, and investing in technology to enhance operational efficiency. Hotels that adopted dynamic pricing and digital marketing during the COVID-19 pandemic were more resilient (Garrido-Moreno et al., 2021), while strong financial management practices enabled hotels to adapt quickly to changing market conditions (Nguyen et al., 2023).
2.3.2 Social resilience
Social resilience refers to a hotel's capacity to adapt to social changes and maintain strong relationships with employees, guests, and local communities. Manoharan, Gross, and Sardeshmukh (2021) highlight the importance of workforce diversity, employee training, and community engagement in building social resilience. Hotels that invest in employee well-being and skills development are better equipped to handle labor shortages and shifts in customer preferences. Furthermore, CSR initiatives help hotels strengthen their social networks during crises (Choi & Choi, 2021), fostering inclusivity and enhancing employee and customer satisfaction (Lai & Cai, 2023).
2.3.3 Environmental resilience
Environmental resilience focuses on how hotels manage environmental risks, such as resource scarcity and climate change. Research by Idahosa and Ebhuoma (2020) and Kuo, Fang, and LePage (2022) emphasizes water and energy resilience in hotels, highlighting practices like water conservation and renewable energy adoption. Hotels using water-saving measures or installing solar panels have proven more resilient to environmental challenges (El-Latief et al., 2021; Zohry & Alsaied, 2021). Such practices not only reduce operational costs but also align with growing environmental regulations (Mzembe et al., 2020).
2.4 Gaps in the literature
Despite significant research on hotel resilience and sustainability, gaps remain. Longitudinal studies examining the evolution of resilience strategies and their long-term impacts on hotel performance are needed. Moreover, limited research exists on resilience theory's application across different cultural and geographic contexts, especially in developing countries (Ritchie & Jiang, 2021). The integration of emerging technologies, like AI and blockchain, into resilience strategies also requires further study (Gaur et al., 2021). Finally, while many studies focus on individual hotels, research on the collective resilience of hotel networks and associations is scarce (Zhang, Xie & Huang, 2024).
In conclusion, existing literature underscores the need for a holistic approach to resilience, encompassing economic, social, and environmental factors. Theoretical frameworks, such as resilience theory, EMT, and SDL, provide valuable insights, while empirical studies demonstrate the effectiveness of strategic practices. However, further research is needed to address the gaps identified and explore new strategies for building resilience in the hospitality industry.