Socio-demographic profile of study participants
The sample comprised 58 women, with 56 (96.6%) pregnant and 2 (3.4%) breastfeeding mothers who had attended G-ANC at the study sites. Ages ranged from 18 to 39 years. Marital status included 6 (10.3%) unmarried women living with partners. In terms of education, 7 had secondary education, 11 (19.0%) had primary education, 5 (8.6%) attended madrassa, and 35 (60.3%) had no formal schooling. The gestational age of the pregnant women ranged from 4 to 9 months.
Themes
Six main themes emerged from the data: women's overall experience of G-ANC, its advantages and challenges, social relationships, interactions with husbands/partners, changes due to G-ANC, and suggestions for improvement. These themes were integrated into the seven constructs of the Theoretical Framework of Acceptability (TFA): Affective Attitude, Burden, Ethicality, Intervention Coherence, Opportunity Costs, Perceived Effectiveness, and Self-Efficacy.
1. Affective Attitude
This construct describes how individuals feel about an intervention. We asked the women participating in the G-ANC sessions how they felt about the G-ANC model. Most of the women from the 6 FGDs were contented with the frequency of sessions and felt these were optimal for effective monitoring of the pregnant mother and the fetus. One pregnant woman clearly said, “We love and enjoy G-ANC sessions and are benefiting a lot.” (FGD6, P4). This was believed to contribute significantly to early detection of danger warning signs and early intervention which would ultimately improve maternal and newborn outcomes.
Perceived benefits of G-ANC to pregnant women
Most women expressed positive appreciation for G-ANC as an effective approach to pregnancy monitoring, demonstrating high acceptability within their community. Participants showed eagerness to attend all G-ANC sessions, with even first-time mothers highlighting its advantages. One primigravida noted,
“There are so many benefits... we understand many things in G-ANC that we didn’t in individual ANC, like how to maintain pregnancy until childbirth” (FGD2; P5).
Women reported feeling empowered through G-ANC, gaining skills they previously lacked. One participant remarked, “I now know many things that I did not know” (FGD1; P1).
The program also enhanced their practical abilities; another participant shared,
“The midwives helped us a lot... now we can take blood pressure, temperature, and weight. Some in the group didn’t know how to write, but thanks to G-ANC, they managed to note their weight” (FGD3; P2).
This new found knowledge and skill set contributed significantly to their confidence and understanding of maternal health, reinforcing the positive impact of G-ANC on their pregnancy experiences.
Perceived Benefits for the family and community
Focus group discussions revealed that women participating in G-ANC not only benefited personally but also became better communicators about maternal care with family members, helping to combat harmful traditional practices, such as force-feeding infants with herbal tea. Participants noted that they shared important information about pregnancy danger signs, enabling them to educate their families effectively. One participant recalled,
“The midwife told me to stop force-feeding my babies and to only breastfeed until they were 6 months old. My husband said no to force-feeding when my mother-in-law suggested it because I had shared this advice” (FGD6; P9).
Another participant emphasized the overall health benefits of following midwifery advice:
“The advantages are good health and uncomplicated childbirth...it was beneficial for us” (FGD4; P3).
G-ANC also reduced the long waiting times typically associated with antenatal care at health centers, allowing women to address concerns collectively and spend more time on household chores. G-ANC serves as a vital learning space covering various aspects of maternal and child well-being, such as saving for childbirth, preparing a layette, and family planning. One participant noted, “In a group, you get clarification on how to manage your pregnancy right up to the birth, without any problems” (FGD2; P1).
While women acknowledged these numerous benefits, they also shared challenges and difficulties encountered during their ANC experience.
2. Burden
The burden reflects the perceived effort required to participate in G-ANC (Sekhon et al., 2018), with women highlighting various challenges they face.
One significant difficulty is the session duration, as noted by a participant:
“The difficulty is in the time taken. Not all pregnant women come at the same time, which means the meetings extend. When one pregnant woman arrives late, it can be exhausting” (FGD5; P7).
Additionally, women reported inadequate physical spaces for G-ANC sessions, contributing to long wait times for services, which can be burdensome due to their numerous household responsibilities. Some participants who lived further from health centers cited transportation costs and fatigue from increased ANC visits. One participant shared,
“We love G-ANC sessions, but our husbands complain that we’re using health visits to avoid fieldwork” (FGD6; P4).
Time constraints emerged as another challenge, with delays during consultations leading to extended session times. For example, one woman recounted,
“We were told to be there at 8 a.m., but one came at 8:30 a.m., and we had to tell her to leave” (FGD1; P2).
Such delays create frustration among midwives and other participants, often resulting in misunderstandings at home due to unmet daily household duties.
3. Ethicality
This construct assesses how well an intervention aligns with individual values (Sekhon et al., 2018), focusing on cultural values and norms. In this study, both pregnant and postnatal mothers found that the G-ANC model aligns with their cultural expectations. Participants across all six focus group discussions (FGDs) expressed satisfaction with how G-ANC promotes equality, welcomes women's perspectives, and fosters participation, including inviting in-laws and husbands. One participant highlighted the support of her husband, who insisted on exclusive breastfeeding after learning about its benefits from G-ANC sessions (FGD2, P3).
Women's Empowerment and Social Cohesion
G-ANC fosters trust and cohesion among women, which is crucial for achieving widespread health service coverage. Unlike traditional prenatal consultations, G-ANC emphasizes communication and shared experiences. As one respondent noted,
“Before we start, they tell us it’s a family we need to form, and everyone has to know each other's names” (FGD3, P7).
The women reported strong relationships within their groups, even continuing to support each other outside the sessions. They have exchanged contact information, enabling ongoing support and reminders about G-ANC.
“Because we’re a family, if we see each other at the market or naming ceremonies, we can sit down to discuss anything,” shared a participant (FGD1, P5). This participatory environment enhanced their sense of equality and satisfaction with ANC services.
Relationship Between Women and Midwives
The G-ANC model has also facilitated a closer relationship between beneficiaries and midwives. Women appreciated the open communication, feeling comfortable asking questions and seeking advice from midwives they affectionately called “tantie” (Auntie).
“We have become like family,” one woman expressed, noting that they can now approach midwives easily” (FGD6, P8). This familiarity encourages attendance at ANC consultations and promotes ongoing dialogue, including sharing information via phone.
Husbands' Participation and Perceptions
Husbands have been invited to join G-ANC sessions, and their participation has been met with mixed reactions. Some men found the sessions beneficial, saying,
“Our husbands came, participated, and found it interesting” (FGD2, P8).
These experiences have altered their views on antenatal consultations. However, other husbands remain indifferent, adhering to cultural norms that consider pregnancy discussions as strictly a women's domain. One woman noted,
“Our parents said if a pregnant woman calls her husband to the hospital, he shouldn't go, because it’s a women's meeting” (FGD2, P6).
Such beliefs reflect socio-cultural prejudices that may hinder participation.
Exchanges Between Women and Their Husbands
Women whose husbands participated in G-ANC reported continued discussions at home, enriching their communication about pregnancy-related topics.
“He learned a lot and said it was very interesting,” one participant stated (FGD3, P7).
Husbands’ participation helps normalize discussions about sensitive issues like pregnancy, sex, and family planning. Conversely, those who did not attend often hold onto misconceptions. For instance, one respondent noted,
“Some believe that birth control pills will prevent pregnancy or alter their blood” (FGD4, P1).
Despite some resistance, even husbands who do not participate in G-ANC remain open to conversations about reproductive health. One woman shared that her husband, although he didn’t attend, appreciates their discussions, recognizing the value in what they learn through G-ANC.
In summary, G-ANC has positively influenced relationships among women, between women and midwives, and has initiated discussions with husbands, though cultural barriers still pose challenges to full engagement.
4. Intervention coherence
Intervention coherence relates to participants’ understanding of an intervention and its functioning. In this study, women generally demonstrated a strong grasp of the G-ANC model’s purpose and its benefits for improving health outcomes for pregnant and postnatal mothers. While there was some variation in the depth of knowledge, all participants in the focus group discussions articulated the advantages of G-ANC.
One participant shared her experience, noting,
“I am 36 and this is my third pregnancy. Previous ANC visits lacked peer support and were less effective due to individual attention from nurses. I appreciate this new approach, which brings women together to support and learn from each other about managing pregnancy and caring for newborns” (FGD6, P3).
Women described G-ANC as more practice-oriented than conceptual. They engaged in self-consultations by monitoring their health, such as checking blood pressure and weight. This empowerment method significantly differed from traditional prenatal consultations. As another participant expressed,
“Group care has been interesting; we are well taken care of, sit together, and learn what to do and what not to do” (FGD6, P5).
5. Opportunity cost
Opportunity cost refers to the benefits or values sacrificed to participate in an intervention. In this study, pregnant and postnatal mothers identified competing needs they must forgo to attend G-ANC sessions. They often conduct a cost-benefit analysis, weighing the time spent on G-ANC against their various responsibilities, especially since sessions continue until delivery. Participants noted that the short duration of G-ANC sessions encourages their attendance.
Competing needs included caring for older children, farming activities, and household chores. Socio-economic pressures, such as the necessity to sell produce to support their families, were also highlighted. One participant shared her experience:
“I am 25 and the breadwinner for my family. My husband is jobless and often spends time drinking. I plan my day carefully, but attending G-ANC means I cannot sell my farm products on those days. However, the knowledge I gain that protects my life and my unborn child makes this sacrifice worthwhile” (FGD2, P7).
Additionally, myths, cultural beliefs, and traditional practices contribute to missed opportunities for fully benefiting from G-ANC. Some influential in-laws devalue modern medicine and pressure their daughters-in-law to seek traditional midwives, further complicating access to necessary care. These cultural beliefs can delay attendance at important G-ANC sessions.
6. Perceived Effectiveness
Perceived effectiveness refers to the belief that an intervention can achieve its intended purpose (Sekhon et al., 2018). The participants unanimously agreed that the G-ANC model effectively reduces maternal and child morbidity and mortality by enhancing knowledge of early warning signs and risk factors. They noted that G-ANC sessions build social capital, improving relationships and communication with healthcare providers, which fosters trust.
Women expressed that G-ANC allows them to form meaningful relationships with healthcare workers beyond clinical interactions. One participant remarked,
"In individual ANC, we are examined but not considered, whereas in G-ANC, we are engaged, and new knowledge is shared. The warm welcome encourages us to ask questions, and we receive clear answers, which I never experienced during previous visits." (FGD4, P4).
Overall, the women perceived their relationships with healthcare providers as warm and friendly, believing that G-ANC provided access to quality care compared to individual ANC, where attention was rushed due to high demand.
7. Self-efficacy
Self-efficacy refers to participants' confidence in their ability to perform recommended behaviors. This study assessed self-efficacy by evaluating women's completion of scheduled activities in G-ANC sessions, their willingness to attend future sessions, and their interactions with peers.
Most women demonstrated high self-efficacy, showing enthusiasm for practical activities like checking vital signs and using a fetoscope. G-ANC sessions fostered social cohesion by allowing women to share experiences and strengthen relationships. One participant noted,
“I’m not Bissa, so it wasn't easy at first, but with G-ANC, I made friends and learned the language. Now I don't feel like a stranger in my husband's family" (FGD6, P3).
Participants emphasized the positive relationships built during group meetings, enhancing their confidence and self-esteem. Ground rules for G-ANC encouraged equality and active participation, further boosting self-efficacy. Overall, these interactions significantly improved women's perceived ability to engage in group activities and reinforced their sense of community.
Participants' recommendations to improve G-ANC
Participants frequently raised concerns about the inadequate space for G-ANC sessions. One participant expressed discomfort, stating,
“What I don't like is when the other patients pass by and watch us measuring weight or blood pressure; it would be better if it were inside, but the room is small” (FGD2, P10).
Women also suggested enhancements for G-ANC, including improved communication via WhatsApp and increased partner involvement. One participant mentioned,
“If we could make the group with our midwife on WhatsApp, it would allow us to stay in touch and contact her quickly if there is a problem” (FGD6, P9).
Additionally, participants proposed adjusting the scheduling of G-ANC sessions to include weekends, enabling more partners to attend. As one participant noted,
"Can we do it on Saturday night? That way they can come and listen too and help us with the mother-in-law [laughs]" (FGD4, P1).
Overall, the women emphasized the need for innovative strategies to encourage greater male participation in G-ANC activities.