In the VUCA era, innovation is a key factor for the survival and development of enterprises [1]. Since employees are the core driving force of organizational innovation, effectively motivating their innovation behavior is crucial to the success of enterprise innovation [2]. In a society like China, characterized by high power distance and a collectivist orientation, employee innovation behavior are often influenced by organizational and leadership authority, which tends to lead to obedience to authority. Furthermore, a common phenomenon in Chinese enterprises is "policy-driven" innovation, where enterprises, in response to national policy requirements, often require employees to innovate in unsuitable fields or positions, leading to poor innovation outcomes. For example, Huawei once responded to the national new energy strategy by investing substantial resources in developing solar cell technology. Although this aligned with policy directions, some projects did not achieve expected commercial success due to insufficient market demand and limited technological applications. This policy-driven innovation, though aligned with national strategies, did not fully match the enterprise core business, resulting in resource waste and low innovation efficiency. In this context, some scholars have pointed out that employee innovation behavior in the Chinese organizational environment can be divided into two distinct forms: proactive innovation behavior and reactive innovation behavior [3]. Proactive innovation behavior refers to employee voluntary innovation efforts, driven by intrinsic motivation, where they are willing to take risks that may arise during the innovation process. This behavior is considered extra-role behavior, encouraging employees to actively explore unknown areas, thus enhancing innovation performance [4]. In contrast, reactive innovation behavior occurs under the pressure of performance expectations or leadership authority, where employees are forced to innovate. This is considered in-role behavior, which often leads to inefficiencies and resource waste, negatively impacting innovation performance [5]. Although reactive innovation behavior is prevalent in Chinese enterprises, existing research primarily focuses on proactive innovation behavior, neglecting the presence and effect of reactive innovation behavior. Studying the different mechanisms of these two forms of innovation is crucial for fully understanding innovation phenomena in Chinese enterprises. To enhance overall innovation performance, enterprises need to not only motivate employee proactive innovation behavior but also deeply explore and manage reactive innovation behavior to optimize innovation management strategies and maximize innovation performance.
Employee innovation behavior is closely related to leadership, which serves as a critical situational factor [6–8]. Although previous research has explored the effect of different leadership styles on employee innovation behavior, focusing solely on leadership styles does not fully reveal the mechanisms by which leadership influences innovation. A leader thinking model is also a key factor influencing employee attitudes and behavior [9]. Among these, leader bottom-line mentality (LBLM), a unidimensional thinking model focused on ensuring organizational bottom-line goals (such as financial performance), often neglects other important aspects of the organization [10]. This mentality at the individual level may lead to a series of negative outcomes, such as increasing employee social inhibition behavior, unethical behavior, knowledge hiding, and silence [10–12], while also reducing employee performance [13]. However, some studies have shown that LBLM can lead to positive outcomes, such as improving employees' service quality, work focus, and task performance [11, 14]. Although extensive research has explored the effects of LBLM on employees, the relationship between this mentality and employee innovation behavior remains underexplored, especially in the context of China. This gap limits our theoretical understanding and ability to assess whether LBLM has a negative or positive effect on employee innovation behavior, thereby preventing organizations from drawing practical insights for innovation management. Given these theoretical gaps and practical needs, it is crucial to investigate the mechanisms through which LBLM influences employee innovation behavior, particularly with regard to the differentiated mechanism on proactive innovation behavior and reactive innovation behavior in the Chinese context.
The effect of leadership on employee innovation behavior is not merely a direct result; it involves a more complex process of psychological and behavioral evolution process [15]. According to the "Stimulus-Organism-Response" (SOR) model, the pathway from leadership to employee innovation behavior requires the mediation of psychological factors such as cognition, emotion, and motivation [16]. Existing research suggests that leaders with a strong bottom-line mentality are primarily focused on ensuring the achievement of bottom-line goals and tend to avoid high-risk decisions, resulting in a lower willingness to take risks. Within the framework of social information processing theory, leaders, as key sources of social information, convey their attitudes, expectations, and standards to employees, providing employees with corresponding information cues [17], thereby influencing their risk perception and behavioral choices. When employees receive risk-averse signals from their leaders, they are likely to reduce their own willingness to take risks. Willingness to take risks (WTR), as an important intrinsic motivation and proximal intention for innovation behavior, plays a critical role in the innovation process. Dewett [18] argues that WTR is a key factor in stimulating employee innovation behavior, especially in proactive innovation behavior. In this form of innovation behavior, employees are required to make risky decisions in highly uncertain situations and bear potential failures. In contrast, reactive innovation behavior typically occurs within the framework of tasks assigned by the organization, involving relatively lower risk [5]. Thus, it can be inferred that the risk-averse tendency of LBLM may suppress employees' WTR, thereby reducing the occurrence of proactive innovation behavior, while indirectly promoting the emergence of reactive innovation. Therefore, employees' willingness to take risks may serve as an important mediating variable in the relationship between LBLM and employee innovation behavior.
Individual intrinsic motivation at work is often influenced by one’s understanding of the value or significance of the job, which is shaped by work values [19, 20]. As a core component of self-concept, work values are defined as the outcomes individuals hope to achieve through work [21], representing people’s expectations of their job [22]. Work values are often divided into two dimensions: intrinsic and extrinsic. Intrinsic work values emphasize non-material rewards, focusing on psychological satisfaction, such as recognition from others and self-contribution, while extrinsic work values emphasize material rewards, such as salary and promotion [23].Employees with strong intrinsic work values often pursue autonomy, growth, and creativity at work and are inclined to take risks in innovation [24]. For these employees, innovation—especially related to organizational change and continuous development—is seen as part of their job. Thus, even if LBLM attempts to limit innovation by conveying risk-averse signals, employees with strong intrinsic values will still maintain high levels of innovation motivation and be willing to take corresponding risks [25]. These employees exhibit a high degree of openness and responsibility toward organizational innovation, and they are unlikely to abandon proactive innovation even in the face of conservative leadership. In contrast, employees with extrinsic work values are more focused on the external rewards their work brings, such as financial benefits and promotions [23]. They tend to view work as a tool to fulfill material needs and lack intrinsic motivation for innovation. For these employees, innovation is often perceived as “extra work”. LBLM strengthens their tendency to avoid risks, as innovation that diverges from bottom-line goals may consume organizational resources and increase uncertainty regarding their personal financial benefits. These employees believe that achieving bottom-line goals is more likely to ensure their economic interests, leading them to follow leadership directives and avoid risky innovation. As a result, LBLM further reduces the likelihood of these employees engaging in proactive innovation, encouraging them instead to engage in safer, reactive innovation activities. In this way, work values, by moderating WTR, ultimately influence the differential effect of LBLM on employee innovation behavior.
In summary, this paper will explore the differentiated effect of LBLM on employee innovation behavior by distinguishing between proactive and reactive innovation behavior within the specific organizational context of China. This approach not only helps deepen our understanding of the complexity of innovation but also provides a new research perspective for enterprises to optimize their innovation management strategies.
Theoretical analysis and hypotheses
LBLM and employee innovation behavior
In Western research, employee innovation behavior is often viewed as an individual's proactive and voluntary behavior [26]. However, this mainstream innovation theory falls short when explaining the widespread phenomenon of "reactive" innovation behavior in the Chinese context. Specifically, in the context of "state-driven" innovation, various industries have witnessed a surge of innovation activities driven by policies and regulations, but these innovations often fail to achieve the expected performance. As a result, scholars have classified employee innovation behavior in Chinese organizations into proactive innovation behavior and reactive innovation behavior [3]. Proactive innovation behavior refers to employees voluntarily and actively engaging in innovation activities, bravely facing potential challenges during the innovation process [27]. This type of innovation is characterized by spontaneity, proactivity, and risk-taking. In contrast, reactive innovation behavior refers to innovation that employees undertake involuntarily under external pressure or organizational innovation targets [3], which is marked by non-identification, reactive responses, and obligation. Proactive innovation behavior extends beyond an employee's job scope, often considered "extra-role" behavior, with core traits of spontaneity, autonomy, and voluntariness. Employees engage in proactive innovation typically out of a high level of commitment to the organization, curiosity about the innovation task, and a strong passion for their work, showcasing a willingness to take risks that surpass organizational expectations [3; 28]. However, under the influence of strong LBLM, employees tend to recognize that ensuring the achievement of the organization's bottom-line goals is the optimal choice within their job scope [29]. Since bottom-line goals often compete with other priorities for resources [30], employees are likely to be cautious about engaging in innovation activities unrelated to these goals. LBLM encourages employees to focus on achieving bottom-line objectives, and taking proactive risks to explore innovations unrelated to these goals might be seen as an unreasonable use of organizational resources. As a result, employees’ investment in innovation may be inhibited unless the innovation aligns with the bottom-line goal or when employees must creatively solve problems to complete complex and uncertain tasks [31]. Therefore, this study proposes the following hypothesis:
H1
LBLM negatively predicts employee proactive innovation behavior.
H2
LBLM positively predicts employee reactive innovation behavior.
The mediating effect of WTR
Willingness to take risks (WTR) refers to an individual's intrinsic psychological motivation to accept high risks, potential losses, and possible negative outcomes in order to achieve favorable results for the organization, such as improving innovation performance or capturing market opportunities [32]. Leaders with a strong bottom-line mentality often focus on ensuring the achievement of bottom-line goals and tend to have a heightened awareness of risk avoidance. For matters beyond the bottom-line goals, these leaders often adopt a cautious or evasive attitude, exhibiting a lower willingness to take risks.
According to social information processing theory, leaders, as one of the critical sources of social information within an organization, convey clear messages through their attitudes, expectations, and standards [17]. When employees perceive that their leaders are focused on ensuring the bottom-line goals and avoiding risks, they recognize that the organization does not encourage behaviors beyond these goals and may even penalize such actions. As a result, employees are likely to allocate their primary resources toward achieving the bottom-line goals, naturally reducing their willingness to take risks in other areas. Risk aversion plays a significant role in innovation behavior. On the one hand, risk aversion suppresses employee proactive innovation behavior because proactive innovation is a high-risk activity with many uncertainties, and its outcomes are often unpredictable [33]. Proactive innovation typically requires employees to make risky decisions, which conflicts with the tendencies of risk-averse individuals. On the other hand, risk aversion may encourage reactive innovation behavior. Reactive innovation behavior involves tasks explicitly defined by the organization or leader, where employees are expected to follow established procedures or instructions, face relatively low risks, and experience more predictable benefits [28]. Therefore, by reducing employees' WTR, LBLM may inhibit proactive innovation behavior while encouraging reactive innovation behavior. Therefore, this study proposes the following hypotheses:
H3
WTR plays a mediating role between LBLM and employee proactive innovation;
H4
WTR plays a mediating role between LBLM and employee reactive innovation;
The moderating effect of work values
Work values, as the embodiment of employees' values in the workplace, represent the intrinsic needs and qualities employees seek in their work. They define employees' overall motivation at work and guide their choices and evaluations of work-related behaviors and events, significantly influencing their attitudes, judgments, and actions [34]. Work values are generally divided into intrinsic work values and extrinsic work values. Intrinsic work values refer to the importance employees place on non-material factors that allow for self-expression at work, such as job diversity, autonomy, and creativity. In contrast, extrinsic work values focus on the material or instrumental rewards employees receive from their jobs, such as salary, promotion opportunities, and status [23]. Employees with high levels of intrinsic work values tend to strongly identify with their work, value personal development opportunities, and seek autonomy, responsibility, a sense of achievement, and challenging work tasks. These employees are more likely to take proactive risks, even when leaders emphasize the importance of bottom-line goals or when the organization penalizes actions that go beyond these goals. As the level of intrinsic work values increases, the willingness to change the organization, the sense of responsibility at work, and the spirit of risk-taking become more pronounced [22, 35]. For instance, employees with high intrinsic work values may prefer roles that allow them to make independent decisions about their work content, even if this comes with lower job security.
In contrast, employees with high extrinsic work values are more concerned with the tangible rewards that work provides. They understand that respecting and adhering to the leader's bottom-line goals is the most effective way to maximize their benefits. Taking risks or using organizational resources to pursue actions beyond the bottom-line goals is seen as an impractical choice. For these employees, the desire to change the organization is often outweighed by considerations of tangible rewards, which in turn lowers their WTR.
Thus, work values play a crucial moderating role in the relationship between LBLM and employee innovation behavior. The differences between intrinsic and extrinsic work values significantly influence employees' WTR and their propensity to innovate.
H5
Intrinsic work values moderate the relationship between LBLM and WTR, weakening its negative effect. When employees have high intrinsic work values, the inhibitory effect of LBLM on WTR is reduced.
H6
Extrinsic work values moderate the relationship between LBLM and WTR, strengthening its negative effect. When employees have high extrinsic work values, the inhibitory effect of LBLM on WTR is enhanced.
Based on the above analysis and proposed hypotheses, this study posits that LBLM indirectly influences employee innovation behavior (including proactive and reactive innovation behaviors) through the pathway of WTR, and this influence is moderated by employees' work values (intrinsic and extrinsic work values). Specifically, a high level of intrinsic work values can moderate the negative effect of LBLM on WTR, thereby enhancing proactive innovation behavior while weakening reactive innovation behavior. Conversely, a high level of extrinsic work values can strengthen the negative effect of LBLM on WTR, thereby diminishing proactive innovation behavior while promoting reactive innovation behavior. Therefore, this study proposes the following integrated hypotheses:
H7
Intrinsic work values moderate the mediating role of WTR in the relationship between LBLM and employee innovation behavior (both proactive and reactive). Specifically, under high intrinsic work values, the negative effect of LBLM on proactive innovation behavior and the positive effect on reactive innovation behavior will be suppressed.
H8
Extrinsic work values moderate the mediating role of WTR in the relationship between LBLM and employee innovation behavior (both proactive and reactive). Specifically, under high extrinsic work values, the negative effect of LBLM on proactive innovation behavior and the positive effect on reactive innovation behavior will be enhanced.
Based on the above, the theoretical research model of this article is derived, as shown in Fig. 1.