In the present study, factors such as demographic changes, incorrect drug culture among the public, cultural challenges among service providers, lack of awareness and knowledge among livestock owners, and the general public's culture were identified as underlying contributors to the development of antimicrobial resistance (AMR). Additionally, some of these cultural factors pose challenges to policymaking efforts aimed at combating AMR.
Participants identified increasing population growth as a factor contributing to the heightened demand for animal protein, which in turn drives the increased use of antimicrobials in Iran. Globally, it is estimated that antibiotic use for animal food production will rise by up to 67% by 2030 (16). This creates a dilemma between short-term benefits and long-term consequences; while the use of antimicrobials in animal production can boost livestock output in the short term, it also exacerbates selective pressure and the spread of microbial resistance, which threatens food production in the long run. Resistance indefinitely impacts animal morbidity and mortality rates (17), decreasing the effectiveness of treatments and leading to increased infection spread. Ultimately, reduced livestock production and trade will lead to higher prices for protein sources such as meat, eggs, and milk (2).
The study also highlighted that increased marginalization and reduced access to quality health services are social factors contributing to the irrational use of antimicrobials. Living conditions are a determining factor in infection rates and access to healthcare, as evidenced by the association of treatment-resistant tuberculosis in Europe with factors such as inadequate home ventilation systems and overcrowding in prisons(18). The high population density in marginalized areas is also a crucial factor, as a high patient-to-doctor ratio prevents effective patient-provider interactions and examinations, significantly affecting prescription practices (11). Policymakers should implement equity-focused interventions to provide better services for vulnerable groups, such as marginalized populations, which would also contribute to controlling AMR. Vulnerable populations, due to higher exposure to infections and less access to quality healthcare, including vaccination and treatment, are at greater risk for microbial resistance and its consequences(19).
Findings indicated that behaviors related to seeking and utilizing services play a critical role in the irrational use of antimicrobials. A study conducted in Qom province on students found that over half cited the lack of necessity for a doctor as a primary reason for self-medication (20). The public's perception of doctors and belief in their efficacy significantly influences this behavior. Understanding patient expectations and perceptions by healthcare providers can improve doctor-patient relationships.
A sociocultural study comparing penicillin-resistant pneumococcus prevalence of 43% in France with 7% in Germany revealed that treatment-seeking behaviors are a cultural determinant. In France, people sought antibiotics after coughing and increased mucus, whereas many Germans considered this unnecessary. Additionally, the doctor-patient relationship and patient pressure for medication in France impacted antibiotic use, while Germans, due to higher awareness, were less demanding of antibiotics. Other social factors, such as maternal employment rates and the use of daycare centers for children, also affected antibiotic consumption. For example, lower rates of breastfeeding among French infants increased the risk of pneumococcal infections and, consequently, higher antibiotic use (21).
The present study identified practices such as keeping medications at home, prescribing drugs without a prescription, especially new and expensive antibiotics, and not taking medications on time and completely as contributing factors to the development of AMR. Such beliefs and behaviors, including misinformation and misconceptions about antibiotics, self-medication during common colds, excessive storage of medications at home, and efforts to obtain drugs without prescriptions, were also confirmed in a study conducted in Syria (22). Participants in the study identified social pressure and online media influence as significant factors contributing to irrational drug use. This issue is prevalent not only in human health but also in animal health, where livestock owners have reported being influenced by more experienced colleagues to use a variety of antibiotics extensively to prevent greater losses and herd mortality (23). The study showed that the preference for new and expensive drugs is common both among the public and healthcare providers. Similarly, in India, doctors tend to prefer prescribing imported and more expensive brands (24).
The study revealed that doctors' fear of legal repercussions and damage to their reputation, combined with maintaining patient satisfaction, are reasons for their over-prescription of medications. This finding is corroborated by another study (12). ). Furthermore, this issue is not limited to doctors; pharmacists also tend to satisfy patients by over-prescribing and selling unauthorized medications (13). Therefore, the development of clinical guidelines and adherence to their implementation could support more rational prescribing practices among physicians.
Our findings indicate that a weak team culture is a challenge for controlling AMR; this aligns with studies (12, 13) That cited insufficient interaction and lack of effective collaboration among pharmacists, microbiologists, physicians, and infectious disease specialists as barriers to rational prescribing in hospitals. The study by Attar-Schaye and colleagues attributed medical paternalism to the lack of team collaboration (13), and our study identified medical paternalism in the healthcare system as a barrier to adherence to guidelines and protocols in service settings.
Participants believed that despite knowing the importance of hand hygiene, doctors do not consistently practice it and lack the necessary attitude to apply it continuously in their daily practice. Sami and colleagues also noted that inadequate belief and attitude among some physicians regarding rational drug prescribing lead to reduced commitment and sensitivity to AMR (12). Our study showed that a lack of true understanding of the looming crisis caused by AMR leads to non-compliance with drug tiering and unnecessary prescription of last-resort antimicrobials. Similarly, other researchers (13) have expressed concerns about physicians’ preferences for testing new drugs and over-prescribing as worrying trends.
To overcome cultural barriers among service providers, particularly physicians, educational interventions should be planned from student years through initial and continuing professional education. Previous studies (12) have shown that limited access to high-quality educational materials, inadequate continuing education, and a lack of locally adapted clinical guidelines are significant challenges for Iranian physicians in the rational prescribing of antimicrobials. Training pharmacists to engage constructively with other healthcare providers and offer effective pharmaceutical counseling to the public can also help reduce irrational drug use (13).
Livestock owners, as consumers of antimicrobials, must also be addressed. The findings of the present study indicate that their low literacy and limited awareness about antimicrobials can lead to irrational use. Increasing awareness among livestock owners about the dangers of irrational drug use and antimicrobial resistance could lead to better cooperation and more effective participation in consumption reduction policies. Farmers’ beliefs, attitudes, and expertise in disease management influence their use of antimicrobials. When a disease occurs, livestock owners evaluate the costs and benefits of using antimicrobials based on their technical expertise, age, education level, and experience, which influences many of their behaviors (25). A study among Iranian livestock owners indicated that low health literacy, limited access to veterinary services, insufficient support from the government, and economic considerations are factors impacting irrational antibiotic use (23).
General subcultures formed within the community, stemming from the absence of successful educational policies, have been identified as determining factors in increased irrational use. Sweden’s successful experience shows that to change people's behaviors, education on the negative impacts of inappropriate antibiotic use, such as common upper respiratory infections, is essential. Continuous education and awareness campaigns, for example on national or local television, about the economic consequences for health and antimicrobial resistance trends are necessary. Additionally, summary guidelines on common infections for prescribers are well-received(26). In Sweden, annual data on antibiotic consumption and resistance is published for the public. National treatment guidelines are updated and available for download. Informational guides on common infections are published in six languages, and web-based educational content is provided for clinicians and the general public (26). The lack of community demand due to insufficient awareness and sensitization has led to the issue not being addressed seriously at higher levels. This issue has been highlighted in other studies as a "missed opportunity" for raising public awareness about antimicrobial resistance and the need for cautious use of antibiotics (27).