Category
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Author & Year
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Mobile Shopping Platform
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Aim
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Country
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Method
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Sample Size
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Key Findings
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Mobile Shopping Pre-adoption Behavior
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Wu et al. (2004)
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Website
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To measure the evaluation criteria for choosing a particular mobile shopping site
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Taiwan
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Survey
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183
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Three factors viz. right quality of merchandise, enabling functions for easy and convenient shopping and assurance, were found to influence consumers’ choice
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Aldas-Manzano et al. (2009)
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Website
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To explore the factors influencing the adoption of mobile shopping
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Spain
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Survey
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470
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Affinity with mobile phones, ownership of ICT and compatibility with mobile shopping were key drivers of adoption of mobile shopping.
|
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Lu and Su (2009)
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Website
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To identify the factors that motivates or hinders the adoption of mobile shopping
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Taiwan
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Survey
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369
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Skillfulness with mobile, perception of mobile shopping being enjoyable and useful, and compatibility were encouraging customers intentions to adopt mobile shopping, while anxiety was a barrier to adoption.
|
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Ko et al. (2009)
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Website
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To explore the mediating effect of perceived value in the context of mobile fashion shopping
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Korea
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Survey
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511
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The positive effect of perceived usefulness, enjoyment, and ease of use on intentions to adopt mobile shopping sites was mediated by perceived value.
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Yang (2010)
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Website
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To examine the important determinants of consumers’ intentions to adopt mobile shopping services
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U.S.
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Survey
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400
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The key predictors of consumers’ adoption of mobile shopping were–utilitarian performance expectancy, hedonic performance expectancy, social influence and facilitating conditions.
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Yang (2012)
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Website
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To test the moderating effect of technology traits on the predictors of mobile shopping, based on extended Theory of Planned Behavior (TPB)
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U.S.
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Survey
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400
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The effects of perceived enjoyment and perceived usefulness on attitude; and attitude, subjective norm, and perceived behavioral control on adoption of mobile shopping were significantly moderated by three consumer traits viz. self-efficacy, experience, and innovativeness.
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Hillman et al. (2012)
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Website
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To explore the importance of trust on mobile shopping adoption
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Canada
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Diary and Interview
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17
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The existing relationship with companies and influence of friends’ network had been found to enhance customers’ trust on mobile shopping sites.
|
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Yang & Forney (2013)
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Website
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To examine the moderating effect of consumers’ anxiety on the adoption of mobile shopping
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U.S.
|
Survey
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400
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The influence of facilitating conditions on utilitarian performance expectancy and hedonic performance expectancy were significant and moderated by anxiety. Utilitarian performance expectancy, hedonic performance expectancy, and social influence were significant predictors of behavioral intention to use mobile shopping sites. The effect of social influence on behavioral intention was also moderated by anxiety.
|
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San-Martín et al. (2013)
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Application
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To determine the various segments of mobile shopping adopters
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Spain
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Survey
|
471
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Three different clusters had been identified viz. “thoughtful”, “motivated” and “reluctant”, and found to be significantly different in their acceptance of mobile shopping.
|
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Yang et al. (2014)
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Application
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To examine the factors influencing consumers’ adoption behavior in multi-channel context
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China
|
Survey
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298
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The perceived mobile service quality and flow in mobile services were found to significantly impact intention to use mobile shopping application. Highlights the importance of web service quality, perception of web-mobile integration and consistency in the acceptance of mobile shopping behavior.
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Holmes et al. (2014)
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Website & Application
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To explore the usage of mobile phone during various consumer decision making stages.
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UK
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Survey
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1005
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The mobile phones, with its unique benefits like convenience and accessibility, were primarily used for searching information about products and their comparisons. Such involvement was found to be greater for higher involvement products and preferred location for mobile shopping was consumers’ home.
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Park et al. (2015)
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Application
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To examine the smart shopper feelings in mobile shopping
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South Korea
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Survey
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400
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It was reported that the purchase experience using applications and based on promotional messages had a significant impact on smart shopper feelings, which had a positive impact on price dependence and impulse buying behavior.
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Wong et al. (2015)
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Website & Application
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To determine the factors influencing the intention to adopt mobile shopping from the emerging markets perspective
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Malaysia
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Survey
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190
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It was found that perceived usefulness, compatibility and perceived ease of use had significant influence on customers’ intentions to adopt mobile shopping.
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Yang (2016)
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Application
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To explore the factors that are affecting the initial trust in mobile shopping
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China
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Survey
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192
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The trust in web-based shopping services, and functional consistency along with mobile information and service quality were found to influence initial trust in mobile shopping.
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Gupta and Arora (2017)
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Application
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To determine the important factors motivating and inhibiting the adoption of mobile shopping
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India
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Survey
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237
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Price saving orientation, variety and convenience are the motivators of adoption; relative advantage, consumer anxiety and self-efficacy are the barriers to adoption of mobile shopping.
|
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Chen et al. (2018)
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Application
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To study the impact of flow dimensions in mobile shopping environment
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Taiwan
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Survey
|
310
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Flow (enjoyment and concentration) was found to play a key role in intentions to adopt mobile shopping.
|
|
Al-Adwan et al. (2019)
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Application
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To explore the factors that stimulate consumers’ intentions to move from e-commerce to
m-commerce
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Jordan
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Survey
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451
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The differences in perceptions of technology and value influenced consumers’ behavioral intentions to move to m-commerce from e-commerce.
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Mobile Shopping Post-Adoption Behavior
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San‐Martin & López‐Catalán (2013)
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Website
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To identify the determinants of satisfaction of mobile shopping customers
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Spain
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Survey
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447
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The mobile shopping vendors should focus on trust and involvement, which had a positive influence on the customers’ satisfaction.
|
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Al-Dmour et al. (2014)
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Application
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To examine the influence of mobile application quality and mobile phone attributes on intentions to continue using mobile shopping
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Jordan
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Survey
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250
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Trust and perceived usefulness were found to mediate the influence of mobile application quality on continuance intention. The relationship between mobile attributes and continuance intention was also mediated by perceived usefulness and enjoyment.
|
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Groß (2015)
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Application
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To identify the key factors influencing the mobile shopping adoption among smartphone users
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Germany
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Survey
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128
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Perceived ease of use was found to be positively related to perceived enjoyment, perceived usefulness, and attitude towards mobile shopping. Perceived usefulness, ease of use and enjoyment were having a significant influence on attitude. Attitude and trust had a positive influence on behavioral intention, which had an influence on usage behavior.
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Kim et al. (2015)
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Application
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To explore the influence of personality factors on mobile shopping usage mediated by perceived mobile shopping value
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Korea
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Survey
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403
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Personalization, self-efficacy, simplicity, and mobile connectivity had significant influence on utilitarian value of mobile shopping. Similarly, personalization, simplicity, mobility and mobile connectivity had a positive influence on hedonic value of mobile shopping. Finally, both hedonic and utilitarian value had significant influence on mobile shopping usage.
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Agrebi & Jallais (2015)
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Website
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To identify the determinants of mobile shopping adoption
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France
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Survey
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400
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Perceived usefulness, perceived enjoyment and ease of use had positive influence on satisfaction, whereas only perceived usefulness had significant influence on intention to use mobile shopping.
|
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San-Martín et al. (2015)
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Website
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To explore the influence of age on the post-adoption behavior of mobile shopping
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Spain
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Survey
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447
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The impact of entertainment on satisfaction was positive only for young adults, but the influence of this variable on word-of-mouth has been significant for both adults and young adults. Subjective norms were found to have a positive influence on satisfaction only for adults’ group. The relationship between satisfaction and word-of-mouth was positively significant for both groups.
|
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Hubert et al. (2017)
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Application
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To study the moderating effects of location sensitivity, time criticality and extent of control on the perceived benefits and risks involved in usage intentions and behavior
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UK
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Survey
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410
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The effects of moderators were found to be significantly influencing the users’ perceived benefits and risk involved in mobile shopping intentional and behavioral outcomes.
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Natarajan et al. (2017)
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Application
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To examine the influence of intention to use mobile shopping and its effect on price sensitivity
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India
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Survey
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675
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The moderating effect of gender, experience and frequency had been confirmed. Personal innovativeness and perceived risk had significantly influenced the intention to use mobile shopping applications. The customers’ intentions and satisfaction had a positive impact on price sensitivity.
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|
Shang and Wu (2017)
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Application
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To identify the determinants of mobile shopping continuance intention
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China
|
Survey
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203
|
Perceived ease of use and satisfaction had been significant factors for two distinct segments (food and non-food shoppers). Another significant factor exerting influence was Value for Money.
|
|
Thakur (2018)
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Application
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To examine the relationship between self-efficacy, satisfaction and loyalty of mobile shopping
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India
|
Survey
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424
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The post-adoption self-efficacy and satisfaction had a significant impact on loyalty towards mobile shopping.
|
|
Lee & Kim (2019)
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Application
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To investigate the repurchase intentions of mobile apparel shoppers based on the impact of mobile app atmospherics
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U.S.
|
Survey
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216
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Hedonic shopping orientation, consumers’ need for mobile app atmospherics and entertainment gratification were the significant factors leading to repurchase intentions of mobile shopping
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