The flatness target curve is important in the flatness control theory. The accuracy of flatness target curve is an important factor to determine the load of flatness control means and flatness quality. Aiming at the defect that crown of each pass after rolling cannot be controlled quantitatively in the traditional target curve formulation of cold rolling, a new method considering the target crown was proposed. Specifically, the target crown of each pass can be set by combining the total proportional crown change in hot rolling field to each pass and the instability discrimination model in cold rolling field. the total proportional crown change of incoming material and finished product is allocated to each pass, and the instability discrimination model is applied to ensure the stability of the plate. The purpose of new method is to control of the crown of each pass quantitatively, so that the flatness and thickness of plate can meet the production requirements. Taking SUNDWIG 20-high mill and typical rolling products as an example, the simulation results show that, on the basis of ensuring the flatness and obtaining the minimum available crown after rolling, the model can make the flatness and crown meet the production requirements at the same time and control the crown of each pass after rolling quantitatively by setting the target crown of each pass.