We recruited 120 participants over 9 weeks. (Table 1 shows socio-demographic characteristics.) Many knew close friends (49/120; 40.8 %) or family members (27/120; 22.5%) who had received chemotherapy. Participants mainly viewed leaflets and films on a tablet (68/120) or laptop (69/120), and most read leaflets or viewed films approximately twice, (2.54 (SD 1.40); 2.38 (SD 0.97)), respectively.
Table 1
Participants’ characteristics
| All n = 120 (%) | Group A Oncotype DX n = 60 | Group B Prosigna n = 60 |
Age Range (yrs) 45–55 56–65 66–70 71–75 | 33 (27.5) 61 (50.8) 17 (14.2) 9 (7.5) | 19 (31.7) 32 (53.3) 5 (8.3) 4 (6.7) | 14 (23.3) 29 (48.3) 12 (20) 5 (8.3) |
Formal Education O levels/ GCSEs equivalent Trade/Tech/Vocational A levels/Scot Highers Teacher training University Degree Post-grad/Professional | 23 (19.2) 12 (10) 18 (15) 9 (7.5) 33 (27.5) 25 (20.8) | 8 (13.3) 6 (10) 10 (16.7) 4 (6.7) 19 (31.7) 13 (21.7) | 15 (25) 6 (10) 8 (13.3) 5 (8.3) 14 (23.3) 12 (20) |
Employment Status Full Time Part Time Self-employed Retired Unemployed Look after the home | 30 (25) 21 (17.5) 9 (7.5) 53 (44.2) 3 (2.5) 4 (3.3) | 17 (28.3) 15 (25) 2 (3.3) 23 (38.3) 1 (1.7) 2 (3.3) | 13 (21.7) 6 (10) 7 (11.7) 30 (50) 2 (3.3) 2 (3.3) |
Primary Outcome
At T1 there was a significant difference in knowledge scores of 4.12 (p < 0.0001, 95% CI (3.2, 5.0)). Participants viewing the film had a mean knowledge score of 13.37 (IQR 12.75, 15), while leaflet readers’ mean score was 9.25 (IQR 8, 11). On the first viewing/reading at T1, there was no significant difference (0.5 (95% CI -0.7, 1.7)) in the mean knowledge scores of participants considering the Oncotype DX information (mean = 11.55) and those considering the Prosigna information (mean = 11.07). (Table 2 shows summary knowledge change score statistics recorded for individual participants dependent on whether they viewed the information films or leaflets first, and overall).
Table 2
Summary knowledge score statistics relating to changes recorded for individual participants dependent on whether they viewed the information film first or the leaflet, and overall
Group ID | n | min | max | IQR | SD | mean | median |
Oncotype DX leaflet then film | 30 | 1 | 9 | 3.75 | 2.58 | 5.33 | 6 |
Oncotype DX film then leaflet | 30 | -10 | 5 | 4.75 | 3.16 | -1.97 | -2 |
Prosigna leaflet then film | 30 | 3 | 13 | 2.00 | 2.13 | 6.83 | 7 |
Prosigna film then leaflet | 30 | -5 | 7 | 3.75 | 2.75 | -1.13 | -1 |
Oncotype DX | 60 | -10 | 9 | 8 | 4.66 | 1.68 | 1 |
Prosigna | 60 | -5 | 13 | 8 | 4.70 | 2.85 | 3 |
Secondary Outcomes
1) Knowledge scores were always higher following film viewing than those after reading leaflets; mean scores for films were 13.37 at T1 and 15.33 at T2 whereas mean scores for leaflets were 9.25 at T1 and 11.82 at T2.
If participants read a leaflet first and then viewed a film, mean knowledge scores at T2 increased by 6.08 points from 9.25 to 15.33 (p < 0.0001; 95% CI 5.44, 6.7). When the film was viewed first then the leaflet read, mean knowledge scores at T2 decreased by 1.55 points from 13.37 to 11.82 (p < 0.001; 95% CI -2.32, -0.78).
Table 3 shows that following viewing of the films T2 knowledge scores of all 120 participants improved whereas after reading the leaflets at T2 the knowledge of 8/60(13.3%) participants stayed the same, 16(26.7%) improved and 36(60%) declined.
Table 3
Participants (N%) whose knowledge scores stayed the same, improved or declined at T2 compared to T1
| All | Leaflet/Film | Film/Leaflet |
| N (%) | N (%) | N (%) |
Same | 8 (6.7) | 0 | 8 (13.3) |
Improved | 76 (63.3) | 60 (100) | 16 (26.7) |
Declined | 36 (30) | 0 | 36 (60) |
Total | 120 | 60 | 60 |
2) There were significant differences in participants’ perceptions of the information contained in the different modalities: films were rated as:- containing the ‘right amount’ of information (112/120 v 74/120), perceived as ‘very understandable’ (82/120 v 21/120), and ‘very well presented’ (113/120 v 59/120) compared to the leaflets (all differences significant at P < 0.0001).
3) Overall, irrespective as to whether or not its content referred to Oncotype DX or Prosigna testing, there was a clear preference for the films (88 /120, 73.3 %, 95% CI (0.643, 0.808). Only 28/120 (23.3%) favoured the leaflets and 4/120 (3.3%) expressed no preference.
4) Participants gave numerous positive and negative reasons for their preferences and why different modalities had contributed more to their ease of understanding. Primary reasons for film preferences included its clarity, visual impact and emotional engagement:-
“….film was really clear, concise and well-paced, allowed me to really listen. Not lots of medical terminology. More ordered than the leaflet, with a start, middle and end. Also, summary was excellent. It was easier for me to listen to someone telling me information than having to read it and at same time process it myself.”
For me the film felt more reassuring, made it very clear that not everyone will need extra treatment and it’s important to avoid chemotherapy side effects if it won’t help reduce the risk of the cancer coming back, it really helped me understand that message when before I would have assumed having extra treatment would always be more helpful.
“The film was very clear, I understood reasons why the test should be done, it was also good to know that another operation wasn’t necessary to have the test. Information was given at a good pace to take it in and I really liked that it was summarised at the end. For me the film covered everything in a simple way, had all the facts and the summary was so helpful for me - very much clearer than the leaflet.”
Interestingly some participants focussed on the fact that women with newly diagnosed breast cancer might be making decisions at a time of great anxiety and that the films were reassuring and comforting.
If I were having to make a decision about taking this test without doubt the film is extremely helpful. It was well edited, easy to listen to, importantly I really liked the narrator, speech was slower than usual but I realised this was spot-on, it felt nice and clear and gentle, gave time for processing the information being delivered.” I liked the accompanying visual pieces, they re-iterated what was being said, made it engaging, it was nice to see the consultations happening, demonstrating the partnership of the decision-making process, it gave a sense of the supportive situation really well, which if you are in an anxious state is so important.
The visual material used, especially the authenticity of vignettes of doctors with patients, appealed to several participants and aided their sense of support.
I preferred the film because the leaflet was boring, cumbersome, not my style, too wordy. In contrast the film had a good structure, a start, middle and end. It had much more of a warm & fuzzy feel about it, very human and sensitive. I liked that there was a wide range of women portrayed in it, the clips were sensible and not sensational, very caring, very well put together. It felt very real - real women, it felt supportive.
The film feels more relaxed and less intimidating. The leaflet felt more formal and clinical. The visuals in the film felt more authentic than the pictures in the leaflet, not having authenticity makes me switch off.
One participant also commented on the way in which much of our information now arrives in a digital format.
“…. I really liked the film, because it was accessible, only 8 minutes, it was much less turgid. It is much more engaging, engages more of your senses, for me more information goes in. The film feels a more modern way to convey information, we expect information to be available this way on our phones and devices.
Negative reactions to the films were uncommon but included difficulties in finding information to replay easily, a dislike of the music and a general aversion to filmed material.
Those who preferred a leaflet frequently cited its easier accessibility and utility -
“I could go back and forth more easily rather than going through the whole film again
might be an age thing.”
I like to have information in my hand to refer to, means I don’t have to tackle the computer each time. Using technology adds anxiety for me
“I find a leaflet in your hand lets you re-read bits over and you can easily skip around or pass over bits. The other reason is that I would take it with me for my meeting with the doctor and use it to refer to bits I wanted to discuss.
Some mentioned that they would always like to have a leaflet even if they had enjoyed and understood the film.
I’m a lawyer so I just like to read things!
There were many negative comments made about the leaflets including uncertainty as to whom they were aimed at:–
“The leaflet was too technical and felt like sales or promotional material
I did find it off-putting that the test was trade-marked in the leaflet, it very much felt that the test was being marketed. I also found the case studies with smiling faces inappropriate- too cheesy-not serious enough.
Other participants became confused by what they regarded as superfluous information.
“…too much information was included, it seemed to have some material that was unnecessary, it distracted me and I wanted to skip past it, eg there was a whole page on what happens with the sample, details of what happens in the laboratory.
“For me what was important to know was that I didn’t need an extra procedure and that the result took two weeks. That could be said in one sentence. I would be struggling to make a decision when clouded with so much information”.