Ten enabler and barrier factors emerged from the interview process. These were framed in the lens of the i-PARIHS framework to understand how perceived barriers and enablers towards adoption of lifestyle changes shape participation and engagement with intervention programs. Among women of childbearing age who were overweight or obese, at different stages from preconception to postnatal, factors surrounding individual women, the sociocultural context, and key characteristics determining the uptake and continued efficacy of a lifestyle intervention were identified. Not tailoring the intervention sufficiently to these factors could explain the variable efficacy of existing interventions that aim to effect behavioral changes, such as diet modifications and increased physical activity (18,21,23,38–40). Hence, we propose an intervention that mitigates these barriers and capitalizes on enabling factors to ensure successful implementation and sustainable impact.
1. Education across the life-course to address knowledge gaps
Despite strong motivation among mothers and prospective mothers to adopt healthier lifestyles for their babies, knowledge gaps and misconceptions are barriers that prevent the adoption of such behaviors (15,25,33). Specifically, women are unaware that obesity before and during pregnancy has lifelong impact on maternal and child health. This may stem from insufficient guidance on healthy lifestyle behaviors applicable to the local context (13,16,25). Addressing these through education will enable participants to perceive value in optimizing health for themselves and their children in the long-run, while providing practical suggestions that are culturally convenient, so women can act (41). These form the considerations in designing an educational package as part of a lifestyle intervention program, aligned with our findings in this study.
First, the intervention should address the spectrum of needs and concerns beyond obesity and physical health, including physical activity and exercise, breastfeeding, and infant feeding practices. Participants of other studies have brought up similar concerns that are beyond the scope of the clinician’s agenda of targeting obesity or a specific health problem. Some topics of interest include support for miscarriage, sleep, mental health, postpartum care and baby care in the first year of life (42–44). Notably, this indicates that participants desired a holistic intervention, which extends beyond their medical needs or a specific health concern to address their personal concerns as a woman and mother-to-be.
Second, the educational package should be relevant to users throughout the journey from preconception to postnatal phases. Information should be tailored to each phase as motivation and concerns for women differ at each of these phases. Before conceiving, the primary concern for prospective mothers is getting pregnant and optimizing fertility, hence information targeted at these topics are most likely to catch their interest. During pregnancy, women are concerned about how their lifestyle habits or symptoms affect the wellbeing of their fetus. Pregnancy-safe exercise plans at different trimesters are an example of information that can be provided. After delivery, women may worry about their recovery and care for their newborn, so topics such as breastfeeding and sleep training may be more relevant. In addition, women experience different time constraints during each phase. They have the least time postpartum as they are caring for their newborns, and the most time preconception where there are few medical visits and no fatigue from pregnancy. Thus, the intensity should also be tailored to these time constraints, with the greatest intensity before pregnancy, easing up during and after pregnancy.
There are many applications already available on the market, however these largely target a specific phase or aspect of the journey. Pregnant women currently use a potpourri of these apps (42,45), but desire a comprehensive application that would serve all of their needs throughout the journey from preconception to postnatal. Taking a life-course approach achieves this by recognizing that an individual’s needs and concerns evolve over time, and tailors the intervention to suit their needs at different phases of the journey. In addition, initiating the intervention before conception gives women enough time to acquire nutrition knowledge and develop exercise habits (46), enabling long-lasting lifestyle changes that are sustained before, during, and beyond pregnancy (20,46). Continuing to support healthy behaviors in the postnatal period (44) improves metabolic health when entering a subsequent pregnancy, and later in life.
Third, the identified barriers of contextual factors coupled with a lack of reliable locally relevant data sources show that difficulty integrating recommendations for lifestyle changes into local practices and habits prevent engagement with an intervention. Thus, the educational package must be designed with local practices, culture, and diet in mind. In particular, the influence of family culture on a person’s diet should be mitigated by engaging family members, especially partners, in the intervention program, which can be done by providing tips for exercising together or meal plans for the whole family. Not only does this promote healthy eating and lifestyle habits, but it also helps to establish spousal support throughout the journey of preconception, pregnancy and postpartum care. As it is a common practice for locals to purchase foods from food courts and food retailers (43), there is a need to incorporate education in identifying healthier food choices while eating out. This can integrate and augment current government policies and public health messaging such as the Healthier Dining Programme and Healthier Choice Symbol (47,48).
2. Promoting sustainable engagement with healthy lifestyle changes
The ultimate goal of lifestyle interventions is to cultivate sustained, long-term changes in behavior (20). Strategies to enable these are a topic of interest and research (20,24). Social support has been identified to be vital in promoting healthy behavior both in this study and others (42,45). Meanwhile, time is a well-documented barrier to healthy lifestyle behaviors (e.g. exercising), particularly during the time surrounding pregnancy and motherhood (16,26,43,45). Okesene-Gafa and colleagues (2016) found that perceived time constraint was cited as a likely reason for predicted non-participation if a nutritional intervention was created (16). A longitudinal study conducted on Australian women showed that women’s perception of time pressure increased with number of children, as well as working hours they experienced (49). Notably, majority of our participants are employed (73%) and thus our data provided a reflection of working women’s experiences and time constraints. For a lifestyle intervention to successfully enable behavioral change, time as a barrier needs to be sufficiently addressed.
Nudge interventions are increasingly used to influence health behavior to regularly re-engage users, and as promising adjuncts to educational interventions to counteract the adverse effects of decision biases that inhibit people from acting rationally (50,51). Nudges can be delivered in the form of push notifications or short text messages, e.g. via social media that provide information or guidance, motivational messages, activity reminders, or promote interaction with the intervention (52). This facilitates short and regular interactions with the lifestyle intervention, continuously re-engaging the user and providing consistent reminders for habit formation to drive long-term behavioral change (44). Importantly, the intervention needs to be responsive to users’ needs. Incorporating built-in self-evaluation and feedback processes would enable users to support change independently, thereby enhancing self-efficacy and self-control (53). It also allows personalization of healthy messages and nudges through goal-setting and feedback, which have previously been found to be more effective than non-customized messages in improving self-efficacy and dietary behaviors (54).
Taken together, a sustainable intervention needs to incorporate a range of complex features providing guidance and education throughout the pregnancy life-course, while enabling a high degree of personalization to individual needs with feedback, goal setting and regular nudges. This is best achieved through a mobile health (mHealth) platform. mHealth is broadly defined as medical and public health practice supported by mobile devices such as smartphones (55). The main advantage of using a mHealth platform compatible with smartphones is that it can be accessed anywhere at any time (45). The intervention can be delivered through small but frequent interactions with the mobile app that can be completed in pockets of free time, which fits in well with the modern lifestyle of city-dwelling women, who have also expressed that they do not want to be given too much information at once (42). Further, each interaction with the intervention can be tailored to the amount of available time, for instance completing short exercise sessions or consuming bite-sized information (42), allowing changes to be flexibly incorporated into daily life.
Strengths and Limitations
A major strength of this study is the inclusion of the important phases in a woman’s life journey, from preconception to pregnancy and postpartum, and with recruitment from community and hospital settings. The codes and themes that arose from women in the preconception, pregnancy or postpartum phases were similar and is likely to represent women’s attitudes towards lifestyle interventions throughout these phases in general. However, this study only interrogates the perspectives of end-users, and does not take into consideration the perspective of other stakeholders. A lifestyle intervention is a multidisciplinary and multistakeholder effort, with constraints and barriers from other perspectives that would influence the success of the intervention aside from that of end-users (14,24,27). However, there is a paucity of research that integrates the interplay of perspectives of multiple stakeholders in a lifestyle intervention, which should be a topic of further research.