As a public health emergency, the coronavirus disease 2019 (COVID-19) pandemic has not only resulted in the loss of life and property around the globe, it has also affected a variety of psychological states and behaviors. One such behavior is altruism. This is important due to the profound benefits achieved when individuals are willing to help others with both the viral and social aspects of the pandemic. For example, over 100,000 individuals in Guangdong province volunteered to serve urban and rural communities affected by COVID-19. Due to the selfless nature of this assistance, they were referred to as heroes in harm's way [1]. In Israel, many recovered COVID-19 patients also volunteered to help others who were hospitalized due to the virus [2]. The evidence shows that many individuals are willing to engage in altruistic behavior during the pandemic. However, the viral infection associated with COVID-19 can be deadly, thus putting everyone at risk. In this context, terror management theory posits that individuals will protect themselves from such threats by obtaining resources and avoiding risks [3]. For example, many residents in cities such as Madrid have remained home to protect themselves from issues related to the pandemic [4]. Because altruistic behavior occurs when individuals provide their own resources to help others [5], volunteers may bear the risks of infecting the virus. These concerns may create dilemmas between personal safety and the desire to provide assistance, thus preventing many instances of altruism over the course of the pandemic. This study explored the propensity for individuals to engage in altruistic behaviors during public health emergencies in the context of COVID-19.
At present, there are limits to the body of research outlining the relationship between emergencies and altruistic behavior. The biggest limitation is that most previous studies have explored altruistic behavior during social emergencies from a positive perspective. In the context of the Wenchuan earthquake in 2008, for example, Rao et al. found that the degree of altruistic behavior increased with greater levels of residential devastation [6]. Anthropogenic disasters can also increase altruistic behavior. For example, after the September 11th attacks on the United States, many individuals donated blood and participated in voluntary organizations, especially those related to the crisis [7]. People often engage in altruistic behaviors during social emergencies in order to cope with negative effects while helping others out of dilemmas [8]. As with all social emergencies, the COVID-19 pandemic can cause serious harm at both the individual and societal levels, thus prompting altruistic behaviors targeted at the alleviation of suffering [6-8]. However, COVID-19 is associated with a variety of features that may not be present during other emergencies, including uncertainty, infection, and death. In this environment, people may avoid risks by limiting their contact with others. Indeed, Qian et al. found that many people prioritize themselves over helping others [9]. Because helping others may require interpersonal contact, this increases the risk of contracting the virus, thereby limiting the opportunity for altruism during the pandemic. Because previous studies have not examined the negative effects of social emergencies on altruistic behaviors, this study focused on this issue in the context of COVID-19, thus addressing a current theoretical gap.
More specifically, this study conducted an online questionnaire survey among 1,508 residents in 31 provinces of China during the pandemic outbreak (i.e., from February 10th to 15th). The obtained data were used to answer the following two research questions:
- Are people willing to engage in altruistic behavior during the pandemic outbreak?
- What psychological mechanism underlies the effects of the COVID-19 pandemic on altruistic behavior?
Theoretical Background and Hypotheses
Altruistic Behavior During Social Emergencies
Altruistic behavior refers to actions that help others at the cost of the helper[5]. Such behaviors have the following characteristics: (1) they benefit others, (2) they are voluntary, (3) the behavior has a certain awareness and clear purpose, and (4) the helper does not expect a return [10]. According to the theory of social information processing, the social environment may also affect altruistic behaviors [11], including the level of social support [12], social exclusion [13], and the nature of the social emergency to which one must respond [6, 7]. Regarding this latter element, an ancient proverb states that "more disaster makes a country prosperous," meaning that people tend to give generously and selflessly when disaster strikes [14]. Social emergencies thus constitute the most important factor related to altruistic behavior. As such, this study focused on how public health emergencies motivate altruistic behaviors in the context of COVID-19.
The current pandemic outbreak poses multiple psychological effects at the individual level, thus affecting altruistic behaviors. For instance, lives are continually threatened due to the increasing number of diagnoses, many of which have ended in death and other forms of misfortune. On one hand, previous studies have shown that unfortunate events often trigger empathy for those who are suffering, thus increasing altruistic behavior [7, 8, 15]. This suggests that the severity of the pandemic has a positive effect on these types of behaviors. On the other hand, the high rates of infection and death can trigger fear. In this context, terror management theory posits that individuals will protect themselves from COVID-19 by obtaining resources and avoiding risks [3]. Altruistic behavior may thus be inhibited because helpers confront a variety of risks, even when attempting to donate resources [5]. This suggests that the severity of the pandemic has a negative effect altruistic behaviors. In sum, the severity of the pandemic may have both positive and negative effects in the study context.
The Role of Empathy
Empathy refers to the emotional response an individual has based on the emotional states of others, which instills feelings that they have been directly affected by the experience themselves [16]. Previous studies have shown that individual empathy can result from unfortunate events. For example, Batson and Ahmad stated that empathy is elicited when witnessing someone in an unfortunate situation [15], while Singer et al. found that it was easy to trigger empathy among individuals who were aware that others were suffering from misfortune [17]. As a public health emergency, COVID-19 poses several threats to life. This includes the soaring number of deaths and confirmed cases, which create widespread misfortune. Ebuenyi et al. had confirmed that unfortunate events can arouse empathy during the COVID-19 pandemic [18]. In this context, more severe aspects of the pandemic should create more empathy for those who are suffering. We therefore established the following hypothesis:
H1: The severity of the pandemic is positively associated with empathy.
According to the empathy-altruistic hypothesis, higher levels of empathy are associated with higher levels of altruism [19]. Previous research has also confirmed this relationship in regard to altruistic behaviors. For example, Batson et al. found that empathy was the source of altruistic behavior [20]. Findlay et al. found that the same was true among children; that is, empathy is positively correlated with altruistic behavior [21]. We therefore established hypothesis 2, as follows:
H2: Empathy is positively associated with altruistic behavior.
Based on the above rationale, we propose that the severity of the pandemic can positively influence altruistic behavior. First, issues related to the severity of the pandemic can threaten life and create unfortunate situations, thus eliciting empathy for affected individuals [15, 17, 18]. As stated above, the empathy-altruistic hypothesis posits that higher levels of empathy are associated with higher altruism at the individual level [19-21]. We therefore established hypothesis 3, as follows:
H3: Empathy mediates the positive relationship between the severity of the pandemic and altruistic behavior.
Role of Sense of Control
In the pandemic context, individuals are not only concerned about the safety of others, but must also worry about their own safety. In this regard, sense of control is an important individual safety requirement [22]. Sense of control refers to the extent to which an individual perceives their ability to predict, explain, and affect the occurrence and development of external events, thus obtaining desired results [23]. Previous studies have found that sense of control has positive effects at the individual level. For example, high-level of sense of control can reduce the occurrence of mental illnesses such as depression and anxiety, which results in better mental and physical health [24]. However, sense of control is often affected by external threats. For example, Fritsche and Jonas found that death-related information was difficult for people to receive, thereby reducing sense of control [25, 26]. The soaring death tolls related to COVID-19 may trigger an individual's fear of death, thus diminishing sense of control in a variety of contexts. In this regard, more severe of the pandemic may substantially reduce sense of control. We therefore established hypothesis 4, as follows:
H4: The severity of the pandemic is negatively associated with sense of control at the individual level.
Previous studies have shown that the lack of control can lead to negative psychological outcomes, including anxiety and restlessness [27]. This may induce a series of negative behavior. For example, Warburton et al. found that the lack of control increased anti-social behavioral tendencies [28, 29]. As such, individuals who perceive a lack of control may not only avoid altruistic behavior, but are also more likely to engage in antisocial behavior. Previous research has also shown that individuals with high level of sense of control may also have more psychological resources, thus increasing the tendency for altruistic behavior [30]. We therefore established hypothesis 5, as follows:
H5: The sense of control is positively associated with altruistic behavior.
Based on the above discussion, we propose that the severity of the pandemic can negatively influence altruistic behavior in several ways. For example, soaring death tolls stemming from the pandemic may increase the fear of death, thereby reducing sense of control [25, 26]. Individuals who perceive a lack of control will therefore engage in less altruistic behavior, which is mainly based on the following reasons. Firstly, Qian et al. found that people tend to prioritize themselves over the need to help others [9]. In this context, individuals may need to consider ways to restore control before helping others during the pandemic. Secondly, those who engage in altruistic behaviors may also consume their own resources, including time, money, and other valuables [5]. In turn, extended resource usage may result in insufficiencies to reply deal with the threat of posed by pandemic, which can further diminish sense of control. Finally, altruistic behaviors may increases the risk of infection with COVID-19, which also reduces sense of control [3]. We therefore established hypothesis 6, as follows:
H6: The sense of control mediates the negative relationship between the severity of the pandemic and altruistic behavior.
Figure 1 shows the theoretical model for the severity of the pandemic and altruistic behavior created for use in this study.