Every year, increasing cosmetic demands by men and women have led to an increase in research in this field. In studies, it has been reported that individuals are happier in their professional and personal lives with increased self-confidence, and therefore they show high motivation in treatments related to aesthetic rehabilitation. Facial and dental aesthetics are very important in rejuvenation, but also very effective on attractiveness. The literature has shown that attractive individuals achieve greater success. This finding has shown to be true in areas ranging from industry recruitment practices to the judicial system 16,17.
An important part of dental aesthetic rehabilitation is the preview of the final result. This issue has a significant impact on both patients and the entire dental treatment team. While the physician wants to understand and meet the patient's expectations, they want their expectations to be met in the final. For this, various social media tools and programs are used.
Effective communication between the patient and the dentist means comprehensive explanations (about the dental work, risks, treatment timescale, costs, and benefits) are provided. Still, it encourages an empathetic attitude, empathy, active listening, understanding, and reassuring the patient.3 Moving on to waiting room management, the dentist should allocate patient seating by prescribed distances and describe the working practices of the dentist to instill enhanced awareness of these practices. During the covid − 19 pandemic, the dental patient's fear of being infected with SARS-COV-2 should not be underestimated: indeed, it can significantly impact the patient's relationship with dental staff and subsequent treatment 18.
Dentists use YouTube and Instagram to audio-visually inform patients about dental treatments. It has been reported that providing information to dental patients in a visual format increases information retention. Furthermore, the educational information clinicians provide to patients has a vital role in increasing the patient's cooperation during the treatment and treatment success. Many patients select it as the main source because of its simplicity and easy Access 19–22. The existence of reachable websites that can provide information to patients guides them to make more choices about health services. Like Youtube videos on social media on Instagram, they discuss or present their experiences, symptoms, or treatments with various hashtags for patients and specialists. No studies have been conducted in the literature on the correlation between social media platforms and laminate veneer rehabilitation.
The content of YouTube™ and Instagram videos about medical problems and dental treatments in different fields have been evaluated in the literatüre 9. This study is the first reseach to analyze the grade of YouTube™ and Instagram video knowledge about laminate veneer.
The number of photos or videos uploaded to Instagram daily is over 100 million, allowing patients to reach photos, comments or videos about conventional dentistry procedures and aesthetic rehabilitation 3,4.
In our study, we aimed to appreciate the grade and ingredient of videos about aesthetic rehabilitation with laminate veneer on YouTube™ and Instagram. The outcomes of our study showed that YouTube™ consumers showed great interest in videos about aesthetic rehabilitation treatment with laminate veneer. These videos had a very high number of views, and viewers generally remarked on the videos to particapate in their knowledge and experiences 8 .
Most of the Instagram posts related to oral esthetic rehabilitation with laminate veneer are shared by dentists and specialists such as prosthodontists, and few come from patients. This problem may be due to the patients' insufficient knowledge and their distantness from the subject. Due to shyness and the pandemic, patients may avoid asking their doctors as much as they are curious. Most of the laminate veneer related videos are participated from more professional information resources. These videos include more technical knowledge, usefullness and case presentations. Since the current research is the first in the literature in oral esthetic rehabilitation with laminate veneer, there was no study to check against the data we acquired.
This investigation shows a wide diversity of video transmissions existing on oral esthetic rehabilitation with laminate veneer-related YouTube™. The videos appreciated in the study are the most commonly accessed videos by both doctors and patients. When we classified the content of youtube videos as good-medium-poor, the ratio of likes-dislikes was found to be similar. We think that this may be due to the patients' interest in the sound and image of the videos rather than the information content.
Many investigations appreciating the grade of health-related YouTube™ videos have reported insufficient information content. Although the invetigators determined that more than half of the videos in this study were participated in by professional teams, it was noticed that most of the videos were shared by patients in previous studies on the subject 23. Knösel et al. determined that videos shared by patients on YouTube™ were of poor quality. These results are similar to the findings for YouTube™ videos in our study. Since most of the videos that meet the inclusion criteria are shared by experts, videos with low informative content and quality and shared by patients are in the minority 24.
Videos on YouTube™ were reported to be shared mostly by academic institutions and prosthetists or dentists rather than patients in our research, unlike previous YouTube™ work on prosthetics.
It has been reported that the viewer will lose interest in the subject due to the prolongation of the YouTube™ video duration 25. Therefore, videos longer than 15 minutes were not included in our study. When the relationship among video duration and viewing rates in the videos included in the study was evaluated, it was observed that shorter videos were watched more. This outcome was similar to prior studies. YouTube™ content is dynamic; fort his reason, search query outcomes constantly alter as interests and video viewing times over time.
Long-term study design can generate large volumes of social media data that are difficult to manage and analyze. However, it should be noticed that YouTube™ variables such as viewership, likes and dislikes can be managed 24,25. The most significant result of the research that contributes to the literature is to enable patients to access proper and correct knowledge and make informed options about health services. For this purpose, it is very important how we linked with the internet as professionals who prepare and publish high-quality videos that can guide patients. The most significant restriction of this study is that the latest Instagram and YouTube applications are depended on a certain period of timeAnother restriction is the constant updating of operational data on Instagram and YouTube 8,25.