In line with the purpose of this study, this paper focuses on the concept of organizational vision integration (OVI). This is visualized by purposely placing OVI in the middle of the conceptual model in Figure 1. The framework consists of three parts, organized in a causally related manner, and labelled triggering factors, vision implementation and service effort.
As seen in Figure 1, OVI is reflected in the vision implementation among employees. Service effort is manifested by employees’ creative performance (CP). The triggering factors are represented by psychological capital (PsyCap) and organizational attractiveness (OA). PsyCap and OA are two distinctive sources of triggering factors. OA is an external oriented triggering factor implying that it comes from outside the person and thus is an environmental-related factor. In contrast, PsyCap is labelled as an internal oriented triggering factor indicating that the source comes from within the person and consequently is a personal-related factor. Although OA and PsyCap are dissimilar, they have similarities because both are proposed to be initiators or generators of ‘vision implementation’ (reflected in OVI) and ‘service effort’ (reflected in CP).
As shown in Figure 1, both OVI and PsyCap are suggested to be directly related to employees’ CP, while OA is suggested to be indirectly related to employees’ CP. Moreover, employees’ perception of OA and employees’ PsyCap are proposed as direct triggering factors that promote employees’ OVI. In addition, the relationship between OA and OVI is assumed to be mediated by employees’ PsyCap. Finally, the relationships between OA, PsyCap and employees’ CP are both suggested to be mediated by OVI.
In the next section, the content of different concepts and links between them are elaborated in detail.
Organizational vision integration (OVI)
Organizational vision is described in various and multifaceted ways in the literature. To name a few examples, organizational vision is described in terms of being ‘an ideal and unique image of the future’ [10], ‘a mental image of a possible and desirable future state of the organization’ [11], ‘a business technology, or corporate culture in terms of what it should become over the long term and articulate a feasible way of achieving this goal’ [12], ‘a guide to what the organization should become rather than a description of what it is’ [13], ‘ideological goal that organization members can feel morally satisfied in pursuing’ [14], ‘the primary guiding force of all organizational activity’ [15]. Others suggest that an organizational vision should be motivational, build self-confidence and create a common purpose among those who are encompassed by the vision [16].
Previous research within the domain of organizational vision has, according to Testa [17], been dominated by three streams of research. First, research has taken a leader level and focused on vision as characteristics or traits of effective leaders. Second, research has focused on how vision is defined and the development of vision statements. Third, research has focused on the role vision plays in the ‘achievement of organizational goals as a by-product of leadership style’ [17]. A predominantly common trait across the three research streams is, as noted above, to take a leadership perspective. Consequently, an employee perspective when studying aspects related to organizational vision has to a large extent been neglected. Therefore, instead of considering a top-down approach, regarding such as how leaders communicate or diffuse the organizational vision through the organization, the approach of this study embraces how well the organizational vision actually is adopted, absorbed or integrated among individual members of the organization.
Employees’ focus and role in the process of OVI are ‘only rarely or tangentially discussed as passive recipients of the vision’ [5]. However, in contrast to this dominating leadership perspective in previous research, this study takes an employee perspective when studying the integration of organizational vision. By taking an employee perspective, it supports Kohles et al.’s assumption that the ‘realizations of vision [seen from an employee perspective] may be at least equal to, if not greater than, the importance of strategic leaders’ [5]. Specifically, in line with Kohles et al., OVI in this study refers to ‘whether or not followers [referring to employees] use the vision as a guiding framework when making decisions and discretionary behaviors in their daily work roles’ [7]. Consequently, the focus in this definition is on the implementation of the vision in employees ‘minds and feet’. The authors of this paper are not aware of any previous study within health services research that has taken an employee perspective when studying hospital employees’ OVI.
Two elements together constitute the concept of OVI. First, there is the attention and knowledge element. This is about employee’s perception of whether they have been informed and ‘know and understand the vision’ [7]. The second element of OVI is intention. This element embraces whether employees ‘use the vision as a guiding framework in their particular jobs’ [7]. Only when the two elements are present simultaneously and intertwined do they characterize and constitute a positive OVI. The way that OVI is defined and operationalized in this study is conceptually close to and matches well the concept Slåtten and Mehmetoglu refer to as strategic attention [18]. Similar to the concept of OVI, Slåtten and Mehmetoglu describe strategic attention as ‘how the firm’s strategy serves as a guiding principle or a compass for frontline employees in their work role’ [18]. Although the authors label their concepts as strategic attention, it is interesting to note that the items used for their concept focus exclusively on aspects related to the integration of organizational vision and thus overlap to a large extent how the concept of OVI is described and operationalized in this study. Considering the important role employees play in all so-called service organizations, such as hospital organizations (which is the empirical context of this study), it is reasonable to assume that it is of fundamental importance to integrate or implement organizational vision into each individual member of the organization. As Slåtten and Mehmetoglu noted: ‘Without implementation the organization’s strategy is useless … implementation is fundamental for a firm’s success’ [18]. In the following section, several factors are proposed to be related to OVI among organizational members.
The relationship between employees’ OVI and CP
In this study, employees’ OVI is suggested to be related to their CP. As presented in Figure 1, CP is categorized as a service effort which reflects that it is manifested in employees’ respective work roles. CP in this study refers to and embraces individual employees’ capability to be creative and innovative. Consequently, CP is a combination of both a cognitive element (think creatively) and a behavioural element (act innovatively). In the literature, one will find that creativity and innovative behaviour are two closely related concepts. For example, Gilmartin suggests that creativity is the fuel for innovation and asserts that creativity is a ‘basic building block of invention and thus innovation’ [19]. The two elements that constitute CP are manifested in employees’ respective work role in the organization. It is important to note that CP is not limited or directed towards any specific work role. In contrast, CP as one part of what in Figure 1 is labelled as employees’ ‘service effort’ could be manifested both internally in the organization (e.g. a new administrative routine) or externally (e.g. a new way that improves service quality provided to hospital patients). Consequently, CP could be potentially manifested in various work roles employees hold in the organization.
As also indicated in the previous discussion, an organizational vision is a ‘tangible representation of the long-term goals for the company and its idealized future state’ [5]. This means that a vision of an organization per definition communicates to organizational members the existence of a gap between the current situation and the ideal future state of an organization. The only way to close the gap is by undertaking changes that move the organization towards its desired direction and preferred aim. Consequently, when an organizational vision is appropriately designed it constitutes a form for freedom, encouragement and motivation for organizational members to make the necessary behavioural changes to become more in harmony and in accordance with the organization’s desired and idealized future state. This is in line with Kohles et al. who state: ‘while vision statements may be more or less novel, ranging from incremental shifts to drastic changes, all of them represent an attempt to change employee behaviors’ [7]. Consequently, OVI should enable employees to think creatively and be innovative and thus ‘act visionary’ within the boundaries of the formal vision articulated by the organization. In the presence of OVI, employees have both knowledge about organizational vision and consciously use the organizational vision as a guiding tool when performing their work role. Little research has attempted to explore the relationship between OVI and CP in health services research. For example, in a study by Slåtten and Mehmetoglu [18], which included 279 employees in hospitality organizations, the authors found that employees’ strategic attention (a concept similar to OVI) was positively associated with employees’ level of work engagement and level of innovative behaviour. Consequently, when OVI is present it is reasonable to assume that such employees have a larger potential to manifest a greater CP than those with less OVI. Consequently, the following first hypothesis is proposed:
Hypothesis 1:OVI is positively related to CP
The relationship between OVI, PsyCap and CP
In this study, employees’ OVI is suggested to be related to their PsyCap. As presented in Figure 1, PsyCap is categorized as an internal oriented triggering factor. The expression ‘internal oriented’ reflects that PsyCap is an individual or personal-related factor. PsyCap can be explained as the ‘positive psychological state of the individual towards positive development’ [20]. PsyCap consists of four personal-related resources, which are (i) hope, (ii) efficacy, (iii) resilience and (iv) optimism [20]. These four resources of a person have a synergistic association and collectively constitute a state-like resource of ‘who you are’ [21]. In line with previous research, this study defines PsyCap as an individual’s positive psychological state characterized by: ‘(1) having confidence (self-efficacy) to take on challenging tasks and put in the necessary effort to succeed at them; (2) having a positive feeling (optimism) about future success; (3) persevering towards goals, and when necessary redirecting paths to goals (hope) to succeed; and (4) when beset by problems and adversity, bouncing back, sustaining or increasing one’s efforts (resilience) to attain success’ [20].
The concept of PsyCap is about the level of positive resources or internal strengths a person possesses that can be capitalized on or exploited. Thus, the resources of PsyCap constitute a person’s motivational state. As Abbas and Raja state, ‘psychological resources have … motivational … components’ [22]. Thus, regarding the role employees possess in the organizations, PsyCap should make employees more engaged, more open for changes and more eager ‘to get things done’ as prescribed by the organization (e.g. through the organizational vision). Previous research supports that PsyCap is positively linked to an increased level of employees’ work engagement as well as their job performance [23]. Based on this, there are good reasons to expect that the resources of employees’ PsyCap are also capable of contributing positively to increase OVI of members of an organization. As previously discussed, OVI has two elements, referring to (i) attention and (ii) intention. Only when both elements are present simultaneously do they constitute a positive OVI. This implies that to achieve OVI there must be an inherent willingness in place among employees, finally ‘determining whether vision statements are ignored or accepted’ [5].
Therefore, successfully to achieve OVI, employees must have an inner-motivational drive that pushes them to undertake changes in the direction of a continuously improved goal-fulfilment of an idealized future articulated through the vision of the company. A person’s level of PsyCap constitutes this necessary motivational driver to OVI. As Abbas and Raja state: ‘PsyCap is considered an individual-level higher-order factor that facilitates change’ [22]. Considering the four resources embraced in PsyCap (that is hope, efficacy, resilience and optimism [20]) it is reasonable to assume that each individual resource, as well as collectively, has a potential to contribute positively to the successful achievement of OVI. Therefore, the PsyCap of employees can be said to be a prerequisite for the achievement of OVI among organizational members. Consequently, depending on the level and content of employees’ PsyCap, it should either promote or inhibit the OVI among organizational members. In this study, we limit our focus to examining the positive aspects of PsyCap. Specifically, it is expected that the more PsyCap possessed by employees the more it positively relates to the OVI among organizational members. Consequently, the following hypothesis is proposed:
Hypothesis 2:PsyCap is positively related to OVI
This study also suggests that OVI mediates the relationship between PsyCap and CP. There are three interrelated underlying premises for proposing OVI as a mediator. First, a vision statement ‘represent attempts to change employee behaviors’ [7]. In the existence of OVI, employees are consciously aware of undertaken changes based on what is prescribed and communicated by the vision of the organization. Second, motivation is a prerequisite for making changes. This represents the important role of PsyCap as a motivational driver for both OVI and CP. Third, OVI and CP share a common feature because they both focus on changes in a specific work role. On the other hand, CP and OVI differ in that OVI is about attention and intention to change (and thus attitude-like) while CP is about the actual manifestation (and thus behaviour-like) changes in how the work role is done. Taken together, when OVI increases because of an increase of PsyCap (as proposed in Hypothesis 2) OVI should next cause an increase in the CP of employees. Consequently, OVI functions as the common denominator or nexus between PsyCap and CP. Therefore, driven by the PsyCap of employees, OVI becomes a central source to having a visionary mindset that in the next round could be reflected in new creative and innovative ideas (referring to CP) in employees’ respective work roles. OVI is also central, while it is a source to visionary mindset, it simultaneously functions as a boundary or a ‘gatekeeper’ between PsyCap and CP. Specifically, OVI contributes to select and decide what creative and innovative ideas should pass further in such a way that it matches and stands in harmony with the vision of the organization. Consequently, because of the central role that OVI seems to have, it is reasonable to assume it operates as a mediator in the relationship between PsyCap and CP. Consequently, the following hypothesis is proposed:
Hypothesis 3:OVI mediates the relationship between PsyCap and CP
Although the relationship between PsyCap and CP is suggested to be mediated through OVI, there is evidence in the literature that the resources of employees’ PsyCap are directly related to CP. For example, Abbas and Raja state that based on the four resources that constitute PsyCap: ‘these positive psychological resource capacities may help employees exhibit innovative behaviors’ [22]. Previous research has identified a positive direct relationship between PsyCap, both as an individual and a collective resource, and CP in a variety of employee contexts [22, 23, 24, 25, 26, 27]. Although little research has examined the relationship between PsyCap and CP using hospital employees as the empirical setting, in line with previous research, this study proposes PsyCap to have a direct effect on employees’ CP. Consequently, it is assumed that PsyCap will ‘provide a necessary repository of psychological resources that help effectively innovative work-related ideas’ [22]. Consequently, the following hypothesis is proposed:
Hypothesis 4:PsyCap is positively related to CP
The relationship between OVI, OA and CP
In this study, employees’ OA is suggested to be related to employees’ OVI. As presented in Figure 1, OA is categorized as an external oriented triggering factor. The expression ‘external oriented’ reflects that OA embraces an individual employee evaluation and perception of the environment in the organization, whether it is considered as ‘good or bad’. Thus, OA in this study is defined as employees’ perception and the degree employees experience the organization as a great place to work and consider their organization as an attractive place of employment. Specifically, the concept of OA is about ‘people’s attitude toward the organization for which they work’ [28]. In line with previous definitions of OA [28, 29] the content of OA reflects two aspects of employees’ attitude, namely, (i) choosing the same organization or employer again if given the choice and (ii) recommending the organization or employer to someone you know well’ [28]. This definition ‘captures both the direction of the attitude (positive or negative) as well as the strength of the attitude of current employees in the organization’ [28]. Notably, the definition of OA does not focus on any specific or attribute-like aspects of the organization that employees would potentially find attractive (e.g. leadership support, co-operation etc). In contrast, the definition of OA takes a holistic perspective of what is included in the OA equation. Consequently, OA is an expression of employees’ attitude that embraces all aspects of the organization that employees find relevant to appraisal. The concept of OA is relatively similar to psychological climate in that it is about ‘individuals’ interpretation of the environment [e.g. organization] in a way that is psychologically meaningful’ [30]. Thus, OA reflects employees’ attitude ‘toward viewing the organization as a desirable entity with which to initiate some relationship’ [31]. As Slåtten et al. commented regarding the definition of OA chosen in this study: ‘it is reasonable to assume these two aspects [of OA] capture well the core objective for any company to strive toward’ [28].
There are good reasons to expect that OA is related to OVI. When employees perceive OA as favourable, it should lead to a positive attachment to the organization. Based on this, one should expect such employees to be engaged, willing to work harder and thus more proactive to do what is in the interest of the organization that employs them while the opposite would most likely be the case for those who have a negative perception of OA. Previous research on OA, undertaken in a hospital setting, has found that OA is positively related to employees’ engagement and level of service quality. OA is also found to decrease employees’ turnover intentions significantly [28]. Consequently, a positive perception of OA implies that employees have a strong identification with their organization. As Chen et al. noted ‘organizational identification reflects the general satisfaction of employees with their organization and their assessment of … attractiveness’ [32]. These employees are ‘likely to continue working for the organization and make their best effort to benefit the organization’ [32]. Following this, it is expected that those employees who perceive OA as positive are also more inclined to be more motivated to expend necessary effort regarding OVI in their respective work role. A study by Kirkpatrick and Locke supports this idea. In their laboratory study, the authors documented a positive relationship between the attitude of employees and vision implementation [33]. Similarly, in a study by Liu, which included 600 employees, the authors found a positive relationship between employees’ perception of organizational vision and employees’ job satisfaction [3]. The concept of satisfaction in the study by Liu captured employees’ perception of company factors and supervisor factors [3] and thus shares some similarities with the concept of OA. The assumption of a link between OA and OVI can also be drawn from the psychological-contract theory which is ‘one of the most influential theories to understand organizational behavior’ [29]. Psychological-contract theory focuses on how ‘working relationship is interpreted, understood and enacted’ [29]. Slåtten et al. commented on the relevance of psychological-contract theory for OA: ‘it is reasonable to assume that OA implicitly includes a psychological-contract element that potentially binds the employee to his or her organization’ [28]. A consequence of this positive ‘binding’ is, according to Lee et al., that ‘employees’ psychological contracts influence their efforts on behalf of the employer’ [34]. When employees perceive their working relationship in the organization as favourable (e.g. perceive OA in a positive way), this has a positive impact on employees’ effort and motivation to engage more actively in what constitutes an extra-role effort of workers. As such, the OVI of employees stems from a voluntary ‘will do’ (or psychological contract), and thus not part of a formal written ‘have to do’ contract (or employment contract). Therefore, it is reasonable to assume that OA acts as an external oriented motivational triggering factor (as presented in Figure 1) to the OVI of employees. Consequently, the following hypothesis is proposed:
Hypothesis 5:OA is positively related to OVI
This study also suggests that OVI mediates the relationship between OA and CP. The reasons for this proposition share many of the same underlying premises and mechanisms for proposing OVI as a mediator as discussed in Hypothesis 3. However, in contrast to having PsyCap as an initiator of the ‘domino-effect’ affecting OVI and CP (which was suggested in Hypotheses 2 and 4) it is now suggested that OA functions as the initiator, affecting OVI and CP. OA is, as also mentioned in the previous discussion and presented in Figure 1, an external oriented triggering factor (referring to employees’ perception of their organizational environment). Thus, OA represents just another initiating source. However, OA differs from PsyCap, which is described as an internal oriented triggering factor (referring to an individual or personal-related condition or state). Consequently, when OVI increases because of an increase in OA (as proposed in Hypothesis 5) OVI should next cause an increase in the CP of employees. Therefore, as the common denominator or nexus in the relationship, OVI is both a source in having a visionary mindset and simultaneously functions as a boundary or an inner mental ‘gatekeeper of vision’ between OA and CP. This latter aspect deals with how OVI selects what creative and innovative ideas are acceptable and could be passed further in such a way it becomes in accordance with the vision of the organization. Consequently, because of this central role, it is expected that OVI will operate as a mediator between OA and CP of employees. Consequently, the following hypothesis is proposed:
Hypothesis 6:OVI mediates the relationship between OA and CP
The role of OA and PsyCap in managing OVI and CP
The last three hypotheses focus on how OA can ‘manage’ employees’ PsyCap and what role PsyCap seems to have in the relationship between OA, OVI and CP.
As previously mentioned, this paper defines PsyCap as a ‘positive psychological state of the individual towards positive development’ [20]. When defining the concept as a psychological state, it implies that PsyCap is dynamic and prone to change. Specifically, it means that all four resources embraced in PsyCap (referring to (i) hope, (ii) efficacy, (iii) resilience and (iv) optimism [20]) are all potentially changing as time passes. An implication of this is that PsyCap is open for development and therefore is ‘manageable’. Luthans et al. support this assumption by stating that PsyCap is ‘open to development and can be managed for effective work performance’ [21]. By this line of reasoning, it is expected that OA has the potential to positively develop or ‘manage’ employees’ PsyCap. To the authors’ knowledge, no previous research has examined this specific relationship. However, OA is an employee’s ‘interpretation of the environment’ [30] and is reflected in their attitude, which embraces all aspects of the organization that employees find relevant to appraisal. When employees have a positive perception of OA, it implicitly means they experience a state of well-being and/or thriving, both of which have been found to be related to PsyCap in previous studies. Therefore, one should expect OA to have similar direction and association with PsyCap as other positive and ‘attractive’ evaluated aspects of the organizational environment manifested in previous studies. Previous research has found that employees’ perception of an organization’s supportive climate, such as authentic leadership, can positively develop employees’ PsyCap [23]. In a study by Choi [35], the author found a positive association between employees’ perception of an organization’s autonomous work environment and employees’ PsyCap. The same positive pattern of relationships, as found in previous studies, is expected to be identified between employees’ perception of OA and their PsyCap. Consequently, the following hypothesis is proposed:
Hypothesis 7:OA is positively related to PsyCap
In Hypotheses 2 and 4, it is proposed that PsyCap has a direct relationship with OVI and CP. However, there is also another potential route, in regard to the influence of PsyCap on OVI and CP. Specifically, PsyCap is proposed to act as a mediator. A mediator should explain the link between a predictor and a criterion variable. Based on this, and in a continuation of Hypothesis 7, PsyCap is proposed to have a mediating role between OA and both OVI and CP. As previously discussed, OA is assumed to be able to develop, manage and change employees’ PsyCap in a positive direction. Specifically, the more employees perceive OA as positive the more it should lead to an increase in the resource base or the overall size of the motivational ‘muscle’ that PsyCap comprises. Furthermore, when PsyCap increases, because of an increase of OA, another consequence should be an increase in both the engagement of OVI and CP among employees in the organization. Although previous research has yet to explore the mediating effect of PsyCap, as suggested in this study, there are three reasons to expect PsyCap as a mediator. First, the idea finds support in previous research. For example, in a study of 103 service sales representatives, it was found that the PsyCap of employees functioned as a mediator between employees’ perception of organizational resources (referring to climate and leadership) and their performance outcomes such as innovative behaviour, employees’ sales performance and sales representatives’ general job engagement [23]. Second, support for PsyCap as a mediator also finds support in the Heskett et al.’s service-profit chain model [36]. The basic idea and premises of the chain model are that internal factors of a service organization (e.g. OA) have an impact on how people think and feel (e.g. PsyCap) about their organizations, which next have an impact on their work engagement and performance (e.g. OVI and CP). Third, further support for PsyCap as a mediator stems from the previously mentioned psychological-contract theory. Considering OA as part of employees’ psychological contract, it has impact or influence on what Lee et al. mentioned as employees’ ‘efforts on behalf of the employer’ [34]. As such, it is reasonable to assume that PsyCap, rooted in employees’ positive perception of OA, plays a central role for their motivational ‘effort’ manifested in their OVI and CP. Consequently, the following two final hypotheses are proposed:
Hypothesis 8:PsyCap mediates the relationship between OA and OVI
Hypothesis 9:PsyCap mediates the relationship between OA and CP